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Broadcast TV Ratings for Tuesday, March 30, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
12.1/19 21.33M 7.5/21
6.6/11 10.48M 3.3/9
6.3/10 9.64M 1.8/5

4.4/7 7.00M 2.7/7
0.8/1 1.29M 0.7/2

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with a 12.1/19 household rating/share, 21.33 million viewers and a 5.9/19 rating/share among adults 18-49.

Last Week:

13.3/21 HH rating/share [#1]
23.84M viewers [#1]
8.3/23 A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (12.1/19 HH rating/share, 21.33M viewers, 5.9/19 A18-49 rating/share).

Week-to-week numbers (8:00-10:01):

Households – 13.5/21 to 12.1/19 (-10%)
Viewers – 24.21M to 21.33M (-12%/-2.88M)
Adults 18-49 – 8.4/23 to 5.9/19 (-30%)

ABC followed in second place for the evening with a 6.6/11 household rating/share, 10.48 million viewers and a 3.3/9 rating/share among adults 18-49.

Last Week:

3.8/6 HH rating/share [#4]
6.12M viewers [#4]
2.4/7 A18-49 rating/share [#3]

  • 8:00 p.m.: Dancing With the Stars (results) (9.2/15 HH rating/share, 14.09M viewers, 2.9/9 A18-49 rating/share).

Episode-to-episode numbers (Dancing With the Stars (competition) – MON; 3/29/2010 – 8:00-10:02):

Households – 14.4/23 to 9.2/15 (-36%)
Viewers – 22.97M to 14.09M (-39%/-8.88M)
Adults 18-49 – 5.6/16 to 2.9/9 (-48%)

  • 9:00 p.m.: LOST (6.2/10 HH rating/share, 10.06M viewers, 4.0/10 A18-49 rating/share).

Week-to-week numbers (9:00-10:06):

Households – 5.5/9 to 6.2/10 (+13%)
Viewers – 9.31M to 10.06M (+8%/+0.75M)
Adults 18-49 – 4.0/10 to 4.0/10 (n/c)

  • 10:00 (10:02) p.m.: V (4.5/8 HH rating/share, 7.29M viewers, 2.9/8 A18-49 rating/share).

Episode-to-episode numbers (11/24/2009 – 8:00-9:00):

Households – 5.7/9 to 4.5/8 (-21%)
Viewers – 9.30M to 7.29M (-22%/-2.01M)
Adults 18-49 – 3.1/9 to 2.9/8 (-6.5%)

Last week’s numbers (V: The Arrival (clip show) – 10:06-11:00):

Households – 2.8/5
Viewers – 4.44M
Adults 18-49 – 1.6/5

CBS finished in third place for the evening with a 6.3/10 household rating/share and 9.64 million viewers, but was fourth among adults 18-49 with a 1.8/5 rating/share.

Last Week:

6.9/11 HH rating/share [#2]
10.67M viewers [#2]
1.9/5 A18-49 rating/share [#4]

  • 8:00 p.m.: NCIS-REPEAT (6.8/11 HH rating/share, 10.69M viewers, 2.1/6 A18-49 rating/share).
  • 9:00 p.m.: NCIS: Los Angeles-REPEAT (6.5/10 HH rating/share, 10.15M viewers, 2.0/5 A18-49 rating/share).
  • 10:00 p.m.: The Good Wife-REPEAT (4.5/8 HH rating/share, 8.07M viewers, 1.5/4 A18-49 rating/share).

NBC followed in fourth place for the evening with a 4.4/7 household rating/share and 7.00 million viewers, but managed a third place finish among adults 18-49 with a 2.7/7 rating/share.

Last Week:

4.7/8 HH rating/share [#3]
7.70M viewers [#3]
2.9/8 A18-49 rating/share [#2]

  • 8:00 p.m.: The Biggest Loser (4.6/7 HH rating/share, 7.36M viewers, 2.8/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.9/8 to 4.6/7 (-6%)
Viewers – 8.12M to 7.36M (-9%/-0.76M)
Adults 18-49 – 3.0/8 to 2.8/8 (-7%)

  • 10:00 p.m.: Parenthood (4.1/7 HH rating/share, 6.27M viewers, 2.5/7 A18-49 rating/share).

Week-to-week numbers:

Households – 4.5/8 to 4.1/7 (-9%)
Viewers – 7.01M to 6.27M (-11%/-0.74M)
Adults 18-49 – 2.7/8 to 2.5/7 (-7%)

The CW finished in fifth place for the evening with a 0.8/1 household rating/share, 1.29M viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

1.0/2 HH rating/share [#5]
1.29M viewers [#5]
0.6/2 A18-49 rating/share [#5]

  • 8:00 p.m.: 90210 (1.0/2 HH rating/share, 1.51M viewers, 0.8/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.2/2 to 1.0/2 (-17%)
Viewers – 1.51M to 1.51M (n/c)
Adults 18-49 – 0.7/2 to 0.8/2 (+14%)

  • 9:00 p.m.: Melrose Place (0.7/1 HH rating/share, 1.06M viewers, 0.6/2 A18-49 rating/share).

Week-to-week numbers:

Households – 0.7/1 to 0.7/1 (n/c)
Viewers – 0.97M to 1.06M (+9%/+0.09M)
Adults 18-49 – 0.5/1 to 0.6/2 (+20%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, April 6 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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