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Broadcast TV Ratings for Sunday, March 28, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
8.6/14 14.47M 4.0/11

3.9/6 6.25M 2.1/6

3.6/6 5.84M 1.5/4

2.6/4 4.62M 2.2/6

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

CBS finished in first place for the evening with an 8.6/14 HH rating/share, 14.47 million viewers and a 4.0/11 rating/share among adults 18-49.

Last Week

8.0/13 HH Rating/Share [#1]
13.19M Viewers [#1]
3.7/10 A18-49 Rating [#1]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 4:55 p.m.: NCAA Men’s Basketball Tournament (8.7/17 HH rating/share, 13.80M viewers, 4.5/16 A18-49 rating/share).

Week-to-week numbers (NCAA Men’s Basketball Tournament – 5:00-7:50):

Households – 6.8/14 to 8.7/17 (+28%)
Viewers – 10.89M to 13.80M (+27%/+2.91M)
Adults 18-49 – 3.6/14 to 4.5/16 (+25%)

  • 7:30 p.m.: 60 Minutes (9.0/15 HH rating/share, 14.49M viewers, 3.1/9 A18-49 rating/share).

Week-to-week numbers (60 Minutes – 7:50-8:50):

Households – 8.3/13 to 9.0/15 (+8%)
Viewers – 13.28M to 14.49M (+9%/+1.21M)
Adults 18-49 – 2.9/8 to 3.1/9 (+7%)

  • 8:30 p.m.: The Amazing Race (7.2/11 HH rating/share, 12.73M viewers, 3.9/10 A18-49 rating/share).

Week-to-week numbers (The Amazing Race – 8:50-9:50):

Households – 6.9/11 to 7.2/11 (+4%)
Viewers – 11.99M to 12.73M (+6%/+0.74M)
Adults 18-49 – 3.8/9 to 3.9/10 (+3%)

  • 9:30 p.m.: Undercover Boss (9.6/15 HH rating/share, 16.72M viewers, 5.1/13 A18-49 rating/share).

Week-to-week numbers (Undercover Boss – 9:50-10:50):

Households – 8.6/14 to 9.6/15 (+12%)
Viewers – 14.47M to 16.72M (+15.5%/+2.25M)
Adults 18-49 – 4.4/11 to 5.1/13 (+16%)

  • 10:30 p.m.: Cold Case (6.4/12 HH rating/share, 10.32M viewers, 2.6/8 A18-49 rating/share).

Week-to-week numbers (Cold Case – 10:50-11:50):

Households – 6.0/12 to 6.4/12 (+7%)
Viewers – 9.43M to 10.32M (+9%/+0.89M)
Adults 18-49 – 2.6/8 to 2.6/8 (n/c)

NBC followed in second place for the evening with a 3.9/6 HH rating/share and 6.25 million viewers, but was third among adults 18-49 with a 2.1/6 rating/share.

Last Week:

3.4/6 HH Rating/Share [#3]
5.60M Viewers [#3]
1.9/5 A18-49 Rating [#3]

  • 7:00 p.m: Dateline NBC (3.2/6 HH rating/share, 4.53M viewers, 0.9/3 A18-49 rating/share).

Last week’s numbers (Tampa Bay Golf – 3:05-7:41):

Households – 1.7/4
Viewers – 2.60M
Adults 18-49 – 0.4/1

Last week’s numbers (7:41-8:00):

This time-period was not nationally rated.

  • 8:00 p.m: Minute to Win It (3.3/5 HH rating/share, 5.77M viewers, 1.9/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.9/5 to 3.3/5 (+14%)
Viewers – 5.11M to 5.77M (+13%/+0.66M)
Adults 18-49 – 1.8/5 to 1.9/5 (+6%)

  • 9:00 p.m: Celebrity Apprentice (4.6/7 HH rating/share, 7.35M viewers, 2.8/7 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/7 to 4.6/7 (+9.5%)
Viewers – 6.81M to 7.35M (+8%/+0.54M)
Adults 18-49 – 2.6/7 to 2.8/7 (+8%)

ABC finished in third place for the evening with a 3.6/6 HH rating/share and 5.84 million viewers, but was fourth among adults 18-49 with a 1.5/4 rating/share.

Last Week:

4.6/7 HH Rating/Share [#2]
7.16M Viewers [#2]
2.1/6 A18-49 Rating [#t2]

  • 7:00 p.m.: America’s Funniest Home Videos (4.0/7 HH rating/share, 7.14M viewers, 1.8/6 A18-49 rating/share).

Episode-to-episode numbers (3/14/2010):

Households – 4.2/8 to 4.0/7 (-5%)
Viewers – 7.43M to 7.14M (-4%/-0.29M)
Adults 18-49 – 1.9/6 to 1.8/6 (-5%)

Last week’s numbers (Thin Ice: The Results):

Households – 2.9/5
Viewers – 4.33M
Adults 18-49 – 0.7/2

  • 8:00 p.m.: Extreme Makeover: Home Edition-REPEAT (4.1/7 HH rating/share, 6.88M viewers, 1.9/5 A18-49 rating/share).

Last week’s numbers (Extreme Makeover: Home Edition):

Households – 4.6/7
Viewers – 7.54M
Adults 18-49 – 2.0/5

  • 9:00 p.m.: Desperate Housewives-REPEAT (3.3/5 HH rating/share, 5.01M viewers, 1.3/3 A18-49 rating/share).

Last week’s numbers (Desperate Housewives – 9:00-10:01):

Households – 6.9/11
Viewers – 10.84M
Adults 18-49 – 3.5/8

  • 10:00 (10:01) p.m.: Castle-REPEAT (3.0/5 HH rating/share, 4.43M viewers, 1.1/3 A18-49 rating/share).

Last week’s numbers (Jamie Oliver’s Food Revolutionspecial premiere/preview – 10:01-11:00):

Households – 4.0/7
Viewers – 6.13M
Adults 18-49 – 2.2/6

FOX followed in fourth place for the evening with a 2.6/4 HH rating/share and 4.62 million viewers, but managed a second place finish among adults 18-49 with a 2.2/6 rating/share.

Last Week:

2.7/4 HH Rating/Share [#4]
4.52M Viewers [#4]
2.1/6 A18-49 Rating [#t2]

  • 7:00 p.m.: ‘Til Death (2.21M viewers, 0.7/2 A18-49 rating/share).

Week-to-week numbers (7:00-7:29):

Households – 1.7/3
Viewers – 2.52M to 2.21M (-12%/-0.31M)
Adults 18-49 – 0.9/3 to 0.7/2 (-22%)

  • 7:30 (7:29) p.m.: Another episode of ‘Til Death (2.77M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers (7:29-7:59):

Households – 2.1/4
Viewers – 3.27M to 2.77M (-15%/-0.50M)
Adults 18-49 – 1.2/4 to 1.0/3 (-17%)

  • 8:00 (7:59) p.m.: The Simpsons (3.1/5 HH rating/share, 5.70M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers (7:59-8:31):

Households – 3.3/5 to 3.1/5 (-6%)
Viewers – 5.71M to 5.70M (-0%/-0.01M)
Adults 18-49 – 2.8/8 to 2.7/8 (-4%)

  • 8:30 (8:31) p.m.: The Cleveland Show (3.1/5 HH rating/share, 5.64M viewers, 2.7/7 A18-49 rating/share).

Week-to-week numbers (8:31-9:00):

Households – 3.0/5 to 3.1/5 (+3%)
Viewers – 5.07M to 5.64M (+11%/+0.57M)
Adults 18-49 – 2.5/6 to 2.7/7 (+8%)

  • 9:00 p.m.: Family Guy (4.1/6 HH rating/share, 7.27M viewers, 3.7/9 A18-49 rating/share).

Week-to-week numbers (9:00-9:31):

Households – 3.9/6 to 4.1/6 (+5%)
Viewers – 6.67M to 7.27M (+9%/+0.60M)
Adults 18-49 – 3.5/9 to 3.7/9 (+6%)

  • 9:30 (9:31) p.m.: Sons of Tucson (2.4/4 HH rating/share, 4.14M viewers, 2.0/5 A18-49 rating/share).

Week-to-week numbers (9:31-10:00):

Households – 2.4/4 to 2.4/4 (n/c)
Viewers – 3.84M to 4.14M (+8%/+0.30M)
Adults 18-49 – 1.9/5 to 2.0/5 (+5%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “Undercover Boss” will be reported in next weeks report for Sunday, April 4 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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