Archives

Tips?

Got any tips? Send them here

Get in Touch

Comments/Suggestions?

Have a question or comment you'd like to send my way?

Send your e-mail here

I'll do my best to read and respond to your e-mails.

2012 Presidential Election

Click for www.electoral-vote.com

Broadcast TV Ratings for Friday, March 26, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
6.4/12 10.32M 3.3/11
4.4/8 6.58M 1.4/5
4.1/7 6.40M 2.0/7

2.5/4 3.99M 1.4/5
0.7/1 1.06M 0.4/1

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 6.4/12 HH rating/share and 10.32 million viewers and a 3.3/11 rating/share among adults 18-49.

Last Week:

5.9/11 HH rating [#1]

9.60M viewers [#1]

3.4/11 A18-49 [#1]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 7:00 p.m.: NCAA Men’s Basketball Tournament: Sweet Sixteen – Day 2 (5.5/11 HH rating/share, 8.93M viewers, 2.7/11 A18-49 rating/share).

Week-to-week numbers (NCAA Men’s Basketball Tournament: Round One – Day 2 – 7:00-10:06):

Households – 5.4/11 to 5.5/11 (+2%)
Viewers – 8.56M to 8.93M (+4%/+0.37M)
Adults 18-49 – 2.9/12 to 2.7/11 (-7%)

  • 9:31 p.m.: NCAA Men’s Basketball Tournament: Sweet Sixteen – Day 2 (6.9/13 HH rating/share, 11.08M viewers, 3.7/12 A18-49 rating/share).

Week-to-week numbers (NCAA Men’s Basketball Tournament: Round One – Day 2 – 10:06-12:43 a.m.):

Households – 5.1/10 to 6.9/13 (+35%)
Viewers – 8.21M to 11.08M (+35%/+2.87M)
Adults 18-49 – 3.1/11 to 3.7/12 (+19%)

NBC followed in second place for the evening with a 4.4/8 HH rating/share and 6.58 million viewers, but was tied for third among adults 18-49 with a 1.4/5 rating/share.

Last Week:

4.5/8 HH rating [#2]

6.79M viewers [#2]

1.5/5 A18-49 rating [#t2]

  • 8:00 p.m.: Who Do You Think You Are? (4.1/8 HH rating/share, 6.21M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.7/9 to 4.1/8 (-13%)
Viewers – 7.10M to 6.21M (-12.5%/-0.89M)
Adults 18-49 – 1.7/6 to 1.5/5 (-12%)

  • 9:00 p.m.: Dateline NBC (4.2/8 HH rating/share, 6.77M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.4/8 to 4.2/8 (-4.5%)
Viewers – 6.52M to 6.77M (+4%/+0.25M)
Adults 18-49 – 1.4/5 to 1.5/5 (+7%)

ABC finished in third place for the evening with a 4.1/7 HH rating/share and 6.40 million viewers, but managed a second place finish among adults 18-49 with a 2.0/7 rating/share.

Last Week:

3.4/6 HH rating [#3]

5.08M viewers [#3]

1.0/3 A18-49 rating [#4]

  • 8:00 p.m.: Jamie Oliver’s Food Revolution-REPEAT (3.6/7 HH rating/share, 5.45M viewers, 1.6/6 A18-49 rating/share). Note: This was a repeat of the special premiere/preview episode that aired on Sunday.

Last week’s numbers (Thin Ice):

Households – 2.7/5
Viewers – 4.02M
Adults 18-49 – 0.6/2

  • 8:00 p.m.: The series premiere of Jamie Oliver’s Food Revolution (4.6/8 HH rating/share, 7.51M viewers, 2.6/8 A18-49 rating/share).

Last week’s numbers (20/20 – 9:00-10:00):

Households – 3.3/6
Viewers – 4.89M
Adults 18-49 – 0.9/3

  • 10:00 p.m.: 20/20 (4.0/7 HH rating/share, 6.25M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers (10:00-11:00):

Households – 4.3/8 to 4.0/7 (-7%)
Viewers – 6.26M to 6.25M (-0%/-0.01M)
Adults 18-49 – 1.4/5 to 1.9/6 (+36%)

FOX followed in fourth place for the evening with a 2.5/4 HH rating/share and 3.99 million viewers, but managed a third place tie among adults 18-49 with a 1.4/5 rating/share.

Last Week:

2.6/5 HH rating [#4]

4.05M viewers [#4]

1.5/5 A18-49 rating [#t2]

  • 8:00 p.m.: House-REPEAT (2.3/4 HH rating/share, 3.69M viewers, 1.2/4 A18-49 rating/share).
  • 9:00 p.m.: Kitchen Nightmares (2.6/5 HH rating/share, 4.29M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.8/5 to 2.6/5 (-7%)
Viewers – 4.44M to 4.29M (-3%/-0.15M)
Adults 18-49 – 1.9/6 to 1.7/5 (-10.5%)

The CW finished in fifth place for the evening with a 0.7/1 HH rating/share and 1.06 million viewers, but managed a fourth place finish among adults 18-49 with a 0.4/1 rating/share.

Last Week:

0.8/2 HH rating [#5]

1.16M viewers [#5]

0.5/2 A18-49 rating [#5]

  • 8:00 p.m.: America’s Next Top Model-REPEAT (0.9/2 HH rating/share, 1.44M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: Fly Girls-REPEAT (0.6/1 HH rating/share, 777,000 viewers, 0.3/1 A18-49 rating/share).
  • 9:30 p.m.: High Society-REPEAT (0.4/1 HH rating/share, 586,000 viewers, 0.2/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “NCAA Men’s Basketball Tournament” will be reported in next weeks report for Friday, April 2, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

Bookmark and Share