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Broadcast TV Ratings for Sunday, March 21, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
8.0/13 13.19M 3.7/10

4.6/7 7.16M 2.1/6

3.4/6 5.60M 1.9/5

2.7/4 4.52M 2.1/6

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

CBS finished in first place for the evening with an 8.0/13 HH rating/share, 13.19 million viewers and a 3.7/10 rating/share among adults 18-49.

Last Week

6.8/11 HH Rating/Share [#1]
11.35M Viewers [#1]
2.8/8 A18-49 Rating [#1]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 5:00 p.m.: NCAA Men’s Basketball Tournament: Round Two – Day Two (6.8/14 HH rating/share, 10.89M viewers, 3.6/14 A18-49 rating/share).
  • 7:50 p.m.: 60 Minutes (8.3/13 HH rating/share, 13.28M viewers, 2.9/8 A18-49 rating/share).

Week-to-week numbers (7:00-8:00):

Households – 7.7/14 to 8.3/13 (+8%)
Viewers – 11.98M to 13.28M (+11%/+1.30M)
Adults 18-49 – 1.8/6 to 2.9/8 (+61%)

  • 8:50 p.m.: The Amazing Race (6.9/11 HH rating/share, 11.99M viewers, 3.8/9 A18-49 rating/share).

Week-to-week numbers (8:00-9:00):

Households – 5.8/10 to 6.9/11 (+19%)
Viewers – 10.10M to 11.99M (+19%/+1.89M)
Adults 18-49 – 3.0/9 to 3.8/9 (+27%)

  • 9:50 p.m.: Undercover Boss (8.6/14 HH rating/share, 14.47M viewers, 4.4/11 A18-49 rating/share).

Week-to-week numbers (9:00-10:00):

Households – 7.8/12 to 8.6/14 (+10%)
Viewers – 13.51M to 14.47M (+7%/+0.96M)
Adults 18-49 – 3.9/10 to 4.4/11 (+13%)

  • 10:50 p.m.: Cold Case (6.0/12 HH rating/share, 9.43M viewers, 2.6/8 A18-49 rating/share).

Week-to-week numbers (10:00-11:00):

Households – 6.3/11 to 6.0/12 (-5%)
Viewers – 10.23M to 9.43M (-8%/-0.80M)
Adults 18-49 – 2.4/7 to 2.6/8 (+8%)

ABC followed in second place for the evening with a 4.6/7 HH rating/share and 7.16 million viewers and was tied for second among adults 18-49 with a 2.1/6 rating/share.

Last Week:

5.6/9 HH Rating/Share [#2]
9.14M Viewers [#2]
2.6/7 A18-49 Rating [#t2]

  • 7:00 p.m.: Thin Ice: Results (2.9/5 HH rating/share, 4.32M viewers, 0.7/2 A18-49 rating/share).

Last week’s numbers (America’s Funniest Home Videos):

Households – 4.2/8
Viewers – 7.43M
Adults 18-49 – 1.9/6

  • 8:00 p.m.: Extreme Makeover: Home Edition (4.5/7 HH rating/share, 7.39M viewers, 2.0/5 A18-49 rating/share).

Week-to-week numbers:

Households – 5.1/8 to 4.5/7 (-12%)
Viewers – 8.66M to 7.39M (-15%/-1.27M)
Adults 18-49 – 2.3/6 to 2.0/5 (-13%)

  • 9:00 p.m.: Desperate Housewives (6.8/10 HH rating/share, 10.75M viewers, 3.5/8 A18-49 rating/share).

Week-to-week numbers (9:00-10:01):

Households – 7.4/12 to 6.8/10 (-8%)
Viewers – 12.01M to 10.75M (-10.5%/-1.26M)
Adults 18-49 – 3.7/9 to 3.5/8 (-5%)

  • 10:00 (10:01) p.m.: The special premiere/preview of Jamie Oliver’s Food Revolution (4.1/7 HH rating/share, 6.20M viewers, 2.2/6 A18-49 rating/share).

Last week’s numbers (Brothers & Sisters – 10:01-11:00):

Households – 5.7/10
Viewers – 8.53M
Adults 18-49 – 2.4/7

NBC finished in third place for the evening with a 3.4/6 HH rating/share, 5.60 million viewers and a 1.9/5 rating/share among adults 18-49.

Last Week:

4.3/7 HH Rating/Share [#3]
7.07M Viewers [#3]
2.6/7 A18-49 Rating [#t2]

  • 7:00 p.m: Dateline NBC (2.2/4 HH rating/share, 3.51M viewers, 0.7/2 A18-49 rating/share).

Last week’s numbers (Minute to Win Itseries premiere):

Households – 2.8/5
Viewers – 4.66M
Adults 18-49 – 1.5/5

  • 8:00 p.m: Minute to Win It (2.9/5 HH rating/share, 5.16M viewers, 1.8/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/7 to 2.9/5 (-31%)
Viewers – 7.47M to 5.16M (-31%/-2.31M)
Adults 18-49 – 2.4/7 to 1.8/5 (-25%)

  • 9:00 p.m: Celebrity Apprentice (4.2/7 HH rating/share, 6.86M viewers, 2.6/7 A18-49 rating/share).

Week-to-week numbers (season nine premiere):

Households – 5.1/8 to 4.2/7 (-18%)
Viewers – 8.27M to 6.86M (-17%/-1.41M)
Adults 18-49 – 3.2/8 to 2.6/7 (-19%)

FOX followed in fourth place for the evening with a 2.7/4 HH rating/share and 4.52 million viewers, but managed a second place tie among adults 18-49 with a 2.1/6 rating/share.

Last Week:

2.5/4 HH Rating/Share [#4]
4.30M Viewers [#4]
2.0/6 A18-49 Rating [#4]

  • 7:00 p.m.: ‘Til Death (2.54M viewers, 0.9/3 A18-49 rating/share).

Week-to-week numbers (7:00-7:29):

Households – 1.3/2
Viewers – 2.01M to 2.54M (+26%/+0.53M)
Adults 18-49 – 0.8/3 to 0.9/3 (+12.5%)

  • 7:30 p.m.: Another episode of ‘Til Death (3.31M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers (7:30-7:59):

Households – 1.2/2
Viewers – 1.98M to 3.31M (+67%/+1.33M)
Adults 18-49 – 0.8/3 to 1.2/4 (+50%)

  • 8:00 (7:59) p.m.: The Simpsons (3.3/5 HH rating/share, 5.69M viewers, 2.8/8 A18-49 rating/share).

Week-to-week numbers (7:59-8:31):

Households – 3.0/5 to 3.3/5 (+10%)
Viewers – 5.18M to 5.69M (+10%/+0.51M)
Adults 18-49 – 2.5/7 to 2.8/8 (+12%)

  • 8:30 (8:31) p.m.: The Cleveland Show (3.0/5 HH rating/share, 5.04M viewers, 2.5/6 A18-49 rating/share).

Episode-to-episode numbers (2/21/2010):

Households – 3.2/5 to 3.0/5 (-6%)
Viewers – 5.58M to 5.04M (-10%/-0.54M)
Adults 18-49 – 2.8/7 to 2.5/6 (-11%)

  • 9:00 p.m.: Family Guy (3.9/6 HH rating/share, 6.66M viewers, 3.5/8 A18-49 rating/share).

Week-to-week numbers (8:59-9:30):

Households – 3.8/6 to 3.9/6 (+3%)
Viewers – 6.66M to 6.66M (n/c)
Adults 18-49 – 3.5/9 to 3.5/8 (n/c)

  • 9:30 (9:31) p.m.: Sons of Tucson (2.4/4 HH rating/share, 3.90M viewers, 1.9/5 A18-49 rating/share).

Week-to-week numbers (series premiere):

Households – 2.6/4 to 2.4/4 (-8%)
Viewers – 4.47M to 3.90M (-13%/-0.57M)
Adults 18-49 – 2.1/5 to 1.9/5 (-9.5%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “Undercover Boss” will be reported in next weeks report for Sunday, March 28 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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