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Broadcast TV Ratings for Tuesday, March 16, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
12.8/20 22.57M 8.0/22
9.6/16 15.35M 3.1/9

4.3/7 6.80M 2.6/7

3.5/6 5.66M 2.2/6
1.0/2 1.51M 0.7/2

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

FOX finished in first place for the evening with a 12.8/20 household rating/share, 22.57 million viewers and an 8.0/22 rating/share among adults 18-49.

Last Week:

8.7/14 HH rating/share [#2]
15.22M viewers [#2]
5.6/15 A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (12.8/20 HH rating/share, 22.57M viewers, 8.0/22 A18-49 rating/share).

Week-to-week numbers (8:00-9:01):

Households – 12.8/20 to 12.8/20 (n/c)
Viewers – 22.75M to 22.57M (-1%/-0.18M)
Adults 18-49 – 8.2/23 to 8.0/22 (-2%)

CBS followed in second place for the evening with a 9.6/16 household rating/share, 15.35 million viewers and a 3.1/9 rating/share among adults 18-49.

Last Week:

10.4/17 HH rating/share [#1]
16.78M viewers [#1]
3.4/9 A18-49 rating/share [#2]

  • 8:00 p.m.: NCIS (10.9/18 HH rating/share, 17.60M viewers, 3.4/10 A18-49 rating/share).

Week-to-week numbers:

Households – 12.0/19 to 10.9/18 (-9%)
Viewers – 19.58M to 17.60M (-10%/-1.98M)
Adults 18-49 – 3.8/11 to 3.4/10 (-10.5%)

  • 9:00 p.m.: NCIS: Los Angeles (9.4/14 HH rating/share, 15.04M viewers, 3.2/8 A18-49 rating/share).

Week-to-week numbers:

Households – 10.3/16 to 9.4/14 (-9%)
Viewers – 16.99M to 15.04M (-11.5%/-1.95M)
Adults 18-49 – 3.5/9 to 3.2/8 (-9%)

  • 10:00 p.m.: The Good Wife (8.6/15 HH rating/share, 13.27M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers:

Households – 9.0/16 to 8.6/15 (-4%)
Viewers – 13.95M to 13.27M (-5%/-0.68M)
Adults 18-49 – 2.8/9 to 2.7/8 (-4%)

NBC finished in third place for the evening with a 4.3/7 household rating/share, 6.80 million viewers and a 2.6/7 rating/share among adults 18-49.

Last Week:

4.6/8 HH rating/share [#3]
7.29M viewers [#3]
2.9/8 A18-49 rating/share [#3]

  • 8:00 p.m.: The Biggest Loser (4.5/7 HH rating/share, 7.23M viewers, 2.8/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.0/8 to 4.5/7 (-10%)
Viewers – 7.91M to 7.23M (-9%/-0.68M)
Adults 18-49 – 3.0/8 to 2.8/8 (-7%)

  • 10:00 p.m.: Parenthood (3.9/7 HH rating/share, 5.94M viewers, 2.3/7 A18-49 rating/share).

Week-to-week numbers:

Households – 4.0/7 to 3.9/7 (-2.5%)
Viewers – 6.09M to 5.94M (-2.5%/-0.15M)
Adults 18-49 – 2.6/8 to 2.3/7 (-11.5%)

ABC followed in fourth place for the evening with a 3.5/6 household rating/share, 5.66 million viewers and a 2.2/6 rating/share among adults 18-49.

Last Week:

3.9/6 HH rating/share [#4]
6.19M viewers [#4]
2.4/7 A18-49 rating/share [#4]

  • 8:00 p.m.: LOST-REPEAT (2.5/4 HH rating/share, 3.88M viewers, 1.2/4 A18-49 rating/share).
  • 9:00 p.m.: LOST (5.1/8 HH rating/share, 8.76M viewers, 3.8/10 A18-49 rating/share).

Week-to-week numbers:

Households – 5.6/9 to 5.1/8 (-9%)
Viewers – 9.49M to 8.76M (-8%/-0.73M)
Adults 18-49 – 4.2/11 to 3.8/10 (-9.5%)

  • 10:00 p.m.: The recap special FlashForward: What Did You See? (2.8/5 HH rating/share, 4.33M viewers, 1.6/4 A18-49 rating/share).

Last week’s numbers (the forgotten):

Households – 3.3/6
Viewers – 4.85M
Adults 18-49 – 1.5/4

The CW finished in fifth place for the evening with a 1.0/2 household rating/share, 1.51M viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

1.0/2 HH rating/share [#5]
1.43M viewers [#5]
0.7/2 A18-49 rating/share [#5]

  • 8:00 p.m.: 90210 (1.2/2 HH rating/share, 1.86M viewers, 0.9/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.2/2 to 1.2/2 (n/c)
Viewers – 1.70M to 1.86M (+9%/+0.16M)
Adults 18-49 – 0.8/2 to 0.9/3 (+12.5%)

  • 9:00 p.m.: Melrose Place (0.7/1 HH rating/share, 1.16M viewers, 0.6/2 A18-49 rating/share).

Week-to-week numbers:

Households – 0.8/1 to 0.7/1 (-12.5%)
Viewers – 1.16M to 1.16M (n/c)
Adults 18-49 – 0.5/1 to 0.6/2 (+20%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, March 23 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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