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Broadcast TV Ratings for Sunday, March 14, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
6.8/11 11.35M 2.8/8

5.6/9 9.14M 2.6/7

4.3/7 7.07M 2.6/7

2.5/4 4.30M 2.0/6

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

CBS finished in first place for the evening with a 6.8/11 HH rating/share, 11.35 million viewers and a 2.8/8 rating/share among adults 18-49.

Last Week

3.9/6 HH Rating/Share [#2]
6.37M Viewers [#2]
1.7/4 A18-49 Rating [#3]

  • 7:00 p.m.: 60 Minutes (7.5/14 HH rating/share, 11.73M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/6 to 7.5/14 (+114%)
Viewers – 5.51M to 11.73M (+113%/+6.22M)
Adults 18-49 – 0.9/3 to 1.8/6 (+100%)

  • 8:00 p.m.: The Amazing Race (5.9/10 HH rating/share, 10.23M viewers, 3.0/9 A18-49 rating/share).

Week-to-week numbers:

Households – 4.5/7 to 5.9/10 (+31%)
Viewers – 8.11M to 10.23M (+26%/+2.12M)
Adults 18-49 – 2.6/6 to 3.0/9 (+15%)

  • 9:00 p.m.: Undercover Boss (7.7/12 HH rating/share, 13.29M viewers, 3.8/9 A18-49 rating/share).

Episode-to-episode numbers (2/28/2010):

Households – 8.7/13 to 7.7/12 (-11.5%)
Viewers – 15.15M to 13.29M (-12%/-1.86M)
Adults 18-49 – 5.1/12 to 3.8/9 (-25.5%)

  • 10:00 p.m.: Cold Case (6.3/11 HH rating/share, 9.29M viewers, 2.5/7 A18-49 rating/share).

Episode-to-episode numbers (2/28/2010):

Households – 6.1/10 to 6.3/11 (+3%)
Viewers – 9.83M to 9.29M (-5.5%/-0.54M)
Adults 18-49 – 2.4/6 to 2.5/7 (+4%)

ABC followed in second place for the evening with a 5.6/9 HH rating/share and 9.14 million viewers and was tied for second among adults 18-49 with a 2.6/7 rating/share.

Last Week:

19.2/30 HH Rating/Share [#1]
33.72M Viewers [#1]
10.2/16 A18-49 Rating [#1]

  • 7:00 p.m.: America’s Funniest Home Videos (4.3/8 HH rating/share, 7.47M viewers, 1.9/6 A18-49 rating/share).

Episode-to-episode numbers (2/28/2010):

Households – 4.4/7 to 4.3/8 (-2%)
Viewers – 7.86M to 7.47M (-5%/-0.39M)
Adults 18-49 – 2.2/7 to 1.9/6 (-14%)

Last week’s numbers (Barbara Walters Oscar Special):

Households – 9.4/16
Viewers – 14.99M
Adults 18-49 – 3.6/10

  • 8:00 p.m.: Extreme Makeover: Home Edition (5.1/8 HH rating/share, 8.64M viewers, 2.3/6 A18-49 rating/share).

Episode-to-episode numbers (2/21/20010):

Households – 4.6/7 to 5.1/8 (+11%)
Viewers – 7.99M to 8.64M (+8%/+0.65M)
Adults 18-49 – 2.5/6 to 2.3/6 (-8%)

Last week’s numbers (Oscar Red Carpet 2009 – 8:00-8:30):

Households – 15.2/24
Viewers – 25.33M
Adults 18-49 – 6.9/19

  • 9:00 p.m.: Desperate Housewives (7.3/11 HH rating/share, 11.82M viewers, 3.6/9 A18-49 rating/share).

Episode-to-episode numbers (2/28/2010 – 9:00-10:01):

Households – 6.8/10 to 7.3/11 (+7%)
Viewers – 10.89M to 11.82M (+8.5%/+0.93M)
Adults 18-49 – 3.7/9 to 3.6/9 (-3%)

  • 10:00 (10:01) p.m.: Brothers & Sisters (5.8/10 HH rating/share, 8.66M viewers, 2.5/7 A18-49 rating/share).

Episode-to-episode numbers (2/28/2010 – 10:01-11:00):

Households – 5.3/9 to 5.8/10 (+9%)
Viewers – 7.92M to 8.66M (+9%/+0.74M)
Adults 18-49 – 2.5/7 to 2.5/7 (n/c)

Last week’s numbers (82nd Annual Academy Awards – 8:30-11:39):

Households – 23.3/37
Viewers – 41.70M
Adults 18-49 – 13.3/33

NBC finished in third place for the evening with a 4.3/7 HH rating/share and 7.07 million viewers, but managed a second place tie among adults 18-49 with a 2.6/7 rating/share.

Last Week:

2.7/4 HH Rating/Share [#3]
4.03M Viewers [#4]
1.2/3 A18-49 Rating [#4]

  • 7:00 p.m: The two-episode/two-hour series premiere of Minute to Win It (3.4/6 HH rating/share, 5.89M viewers, 1.9/6 A18-49 rating/share).
  • 9:00 p.m: The season premiere of Celebrity Apprentice (5.1/8 HH rating/share, 8.26M viewers, 3.2/8 A18-49 rating/share). Note: This is the franchise’s ninth season premiere.

Season premiere comparison (3/1/2009 – season eight premiere):

Households – 5.5/8 to 5.1/8 (-7%)
Viewers – 8.84M to 8.26M (-7%/-0.58M)
Adults 18-49 – 3.9/9 to 3.2/8 (-18%)

Last week’s numbers (Movie: Bad Boys II – 8:30-11:08):

Households – 2.0/3
Viewers – 3.08M
Adults 18-49 – 1.1/3

FOX followed in fourth place for the evening with a 2.5/4 HH rating/share, 4.30 million viewers and a 2.0/6 rating/share among adults 18-49.

Last Week:

2.6/4 HH Rating/Share [#4]
4.31M Viewers [#3]
2.0/5 A18-49 Rating [#3]

  • 7:00 p.m.: ‘Til Death (1.97M viewers, 0.7/3 A18-49 rating/share).

Week-to-week numbers (7:00-7:29):

Households – 1.5/3
Viewers – 2.33M to 1.97M (-15.5%/-0.36M)
Adults 18-49 – 0.9/3 to 0.7/3 (-22%)

  • 7:30 p.m.: Another episode of ‘Til Death (2.02M viewers, 0.8/3 A18-49 rating/share).

Week-to-week numbers (7:30-7:59):

Households – 1.7/3
Viewers – 2.77M to 2.02M (-27%/-0.75M)
Adults 18-49 – 1.1/3 to 0.8/3 (-27%)

  • 8:00 (7:59) p.m.: The Simpsons (3.1/5 HH rating/share, 5.23M viewers, 2.6/8 A18-49 rating/share).

Episode-to-episode numbers (2/21/2010 – 7:59-8:30):

Households – 3.4/5 to 3.1/5 (-9%)
Viewers – 5.98M to 5.23M (-12.5%/-0.75M)
Adults 18-49 – 2.9/8 to 2.6/8 (-10%)

  • 8:30 p.m.: The Simpsons-REPEAT (3.2/5 HH rating/share, 5.36M viewers, 2.5/7 A18-49 rating/share).
  • 9:00 (8:59) p.m.: Family Guy (3.9/6 HH rating/share, 6.72M viewers, 3.5/9 A18-49 rating/share).

Episode-to-episode numbers (2/14/2010 – 9:00-9:31):

Households – 3.7/6 to 3.9/6 (+5%)
Viewers – 6.44M to 6.72M (+4%/+0.28M)
Adults 18-49 – 3.3/8 to 3.5/9 (+6%)

  • 9:30 p.m.: The series premiere of Sons of Tucson (2.6/4 HH rating/share, 4.51M viewers, 2.1/5 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “Undercover Boss” will be reported in next weeks report for Tuesday, March 16 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.