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Friday Box Office Estimates (March 12, 2010): $17.4M for Alice; Weak opening for Green Zone ($5.0M) and other new releases

Although there were four films that opened on Friday Alice in Wonderland was expected to easily beat the competition, and it did exactly that…and then some.  ‘Alice’ grossed an estimated $17.4M on Friday from 3,728 theaters ($4,667 per theater average), pushing its 8-day domestic cume to $164.025M. What’s more impressive, however, is that the film grossed more on Friday than the next four films — all new releases — combined (est. $14.4M).

Alice’ should do a healthy $57-62M this weekend which would land it well past $200 million by the end of Sunday. Head on over the jump for more analysis and the daily chart.

Finishing in second place was the Matt Damon-starrer Green Zone, which posted a very weak $5.0 million from 3,003 theaters ($1,665 PTA).  Needless to say, the other three new releases also performed very poorly: Remember Me (est. $3.6M); She’s Out of My League (est. $3.3M); Our Family Wedding (est. $2.5M). The way too expensive  Green Zone (a reported $100M budget) will close out its first weekend with between $13-15 million.  Remember Me and She’s Out of My League will battle for third place with around $9-10M followed by Our Family Wedding in fifth place with around $6-8M.

Rounding out the top 10 was Shutter Island in sixth place with an estimated $2.4M, crossing the $100M mark on its 22nd day of release (est. $102.268M domestic cume).  Avatar was seventh with an estimated $1.675 million and is now at an estimated $725.419 million domestically. Brooklyn’s Finest (est. $1.4M / $18.461M cume), Cop Out (est. $1.26M / $36.473M cume) and The Crazies (est. $1.1M / $30.808M cume) took the 8-10 spots.

Daily Box Office Chart for Friday, March 12, 2010 [studio estimates]

Rank Movie Friday Gross Percent Change from Thursday Theaters
1 Alice in Wonderland $17,400,000 +157.1% 3,728
2 Green Zone $5,000,000 -
3,003
3 Remember Me $3,600,000 -
2,212
4 She’s Out of My League $3,300,000 -
2,956
5 Our Family Wedding $2,500,000 -
1,558
6 Shutter Island $2,400,000 +132.1%
3,178
7 Avatar $1,675,000 +112.1%
2,163
8 Brooklyn’s Finest $1,400,000 +77.9%
1,936
9 Cop Out $1,260,000 +93.2%
3,150
10 The Crazies $1,100,000 +107.8%
2,479

Source: Box Office Mojo

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