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Broadcast TV Ratings for Thursday, March 11, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
8.8/15 15.52M 3.4/10
7.9/13 13.37M 4.7/13

5.3/9 7.77M 2.6/8

3.6/6 5.80M 2.7/8
1.0/2 1.43M 0.5/2

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

CBS followed in first place for the evening with an 8.8/15 HH rating/share and 15.52 million viewers, but was second among adults 18-49 with a 3.4/10 rating/share.

Last Week:

8.7/14 HH rating [#1]

14.34M viewers [#1]

3.6/10 A18-49 rating [#2]

  • 8:00 p.m.: Survivor: Heroes vs. Villains (7.0/11 HH rating/share, 12.18M viewers, 3.6/11 A18-49 rating/share).

Week-to-week numbers:

Households – 7.2/12 to 7.0/11 (-3%)
Viewers – 12.72M to 12.18M (-4%/-0.54M)
Adults 18-49 – 3.8/11 to 3.6/11 (-5%)

  • 9:00 p.m.: CSI: Crime Scene Investigation (9.4/15 HH rating/share, 15.42M viewers, 3.3/9 A18-49 rating/share).

Week-to-week numbers:

Households – 9.4/15 to 9.4/15 (n/c)
Viewers – 15.59M to 15.42M (-1%/-0.17M)
Adults 18-49 – 3.7/10 to 3.3/9 (-11%)

  • 10:00 p.m.: The Mentalist (10.0/18 HH rating/share, 16.03M viewers, 3.4/10 A18-49 rating/share).

Week-to-week numbers:

Households – 9.4/17 to 10.0/18 (+6%)
Viewers – 14.87M to 16.03M (+8%/+1.16M)
Adults 18-49 – 3.2/9 to 3.4/10 (+6%)

FOX followed in second place for the evening with a 7.9/13 HH rating/share and 13.37 million viewers, but managed a first place finish among adults 18-49 with a 4.7/13 rating/share.

Last Week:

8.0/13 HH rating [#2]

13.70M viewers [#2]

4.9/13 A18-49 rating [#1]

  • 8:00 p.m.: American Idol (11.1/18 HH rating/share, 19.15M viewers, 6.2/18 A18-49 rating/share).

Week-to-week numbers (8:00-9:01):

Households – 11.2/18 to 11.1/18 (-1%)
Viewers – 19.42M to 19.15M (-1%/-0.27M)
Adults 18-49 – 6.5/19 to 6.2/18 (-5%)

Episode-to-episode numbers (WED; 3/10/2010 – 8:00-10:00):

Households – 13.4/21 to 11.1/18 (-17%)
Viewers – 23.56M to 19.15M (-19%/-4.41M)
Adults 18-49 – 8.5/23 to 6.2/18 (-27%)

  • 9:00 (9:02) p.m.: Kitchen Nightmares (4.7/8 HH rating/share, 7.60M viewers, 3.1/9 A18-49 rating/share).

Week-to-week numbers (9:01-10:00):

Households – 4.7/7 to 4.7/8 (n/c)
Viewers – 7.89M to 7.60M (-4%/-0.29M)
Adults 18-49 – 3.3/9 to 3.1/9 (-6%)

ABC finished in third place for the evening with a 5.3/9 HH rating/share and 7.77 million viewers, but was fourth among adults 18-49 with a 2.6/8 rating/share.

Last Week:

5.5/8 HH rating [#3]

8.16M viewers [#3]

2.6/7 A18-49 rating [#4]

  • 8:00 p.m.: Grey’s Anatomy-REPEAT (3.2/5 HH rating/share, 4.40M viewers, 1.1/3 A18-49 rating/share).
  • 9:00 p.m.: Grey’s Anatomy (7.2/12 HH rating/share, 10.96M viewers, 3.9/11 A18-49 rating/share).

Week-to-week numbers (9:00-10:01):

Households – 7.7/12 to 7.2/12 (-6.5%)
Viewers – 11.83M to 10.96M (-7%/-0.87M)
Adults 18-49 – 4.0/11 to 3.9/11 (-2.5%)

  • 10:00 (10:01) p.m.: Private Practice (5.5/10 HH rating/share, 7.94M viewers, 2.9/9 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 5.2/9 to 5.5/10 (+6%)
Viewers – 7.57M to 7.94M (+5%/+0.37M)
Adults 18-49 – 2.7/8 to 2.9/9 (+7%)

NBC followed in fourth place for the evening with a 3.6/6 HH rating/share and 5.80 million viewers, but managed a third place finish among adults 18-49 with a 2.7/8 rating/share.

Last Week:

4.3/7 HH rating [#4]

7.19M viewers [#4]

3.5/10 A18-49 rating [#3]

  • 8:00 p.m.: Community (3.0/5 HH rating/share, 4.70M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.0/5 to 3.0/5 (n/c)
Viewers – 5.02M to 4.70M (-6%/-0.32M)
Adults 18-49 – 2.3/7 to 1.9/6 (-17%)

  • 8:30 p.m.: Parks and Recreation (3.0/5 HH rating/share, 4.61M viewers, 2.1/6 A18-49 rating/share).

Week-to-week numbers:

Households – 2.9/5 to 3.0/5 (+3%)
Viewers – 4.61M to 4.61M (n/c)
Adults 18-49 – 2.3/6 to 2.1/6 (-9%)

  • 9:00 p.m.: The Office (4.4/7 HH rating/share, 7.51M viewers, 3.8/11 A18-49 rating/share).

Week-to-week numbers (9:00-10:00):

Households – 5.2/8 to 4.4/7 (-15%)
Viewers – 9.02M to 7.51M (-17%/-1.51M)
Adults 18-49 – 4.7/12 to 3.8/11 (-19%)

  • 9:30 (9:31) p.m.: 30 Rock (3.5/6 HH rating/share, 5.89M viewers, 2.9/8 A18-49 rating/share).

Episode-to-episode numbers (2/11/2010 – 9:31-10:01):

Households – 3.8/6 to 3.5/6 (-8%)
Viewers – 6.00M to 5.89M (-2%/-0.11M)
Adults 18-49 – 3.0/7 to 2.9/8 (-3%)

  • 10:00 p.m.: The Marriage Ref (3.9/7 HH rating/share, 6.04M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.8/8 to 3.9/7 (-19%)
Viewers – 7.71M to 6.04M (-22%/-1.67M)
Adults 18-49 – 3.4/10 to 2.7/8 (-21%)

The CW finished in fifth place for the evening with a 1.0/2 HH rating/share, 1.43 million viewers and a 0.5/2 rating/share among adults 18-49.

Last Week:

1.1/2 HH rating [#5]

1.62M viewers [#5]

0.7/2 A18-49 rating [#5]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (1.1/2 HH rating/share, 1.46M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: Supernatural-REPEAT (1.0/2 HH rating/share, 1.40M viewers, 0.5/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Thursday, March 18 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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