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James Cameron: Avatar could get theatrical re-release (possibly extended) + Titanic 3D in 2012

In a USA Today article with James Cameron about the future of 3D technology, the Avatar director revealed that he is hoping to release the film in 3D on Blu-ray this fall, but 20th Century Fox is considering a theatrical re-release:

USA Today: When is Avatar coming out in 3D on Blu-ray?

James Cameron: We’re not officially announcing it right now but I’m hoping for fall. The wildcard is that we might be re-releasing the movie this fall. It’s kind of gotten stomped out (in theaters) because of Alice in Wonderland. The word we’re getting back from exhibitors is we probably left a couple of hundred million dollars on the table as a result. The question is the appetite still going to be there after the summer glut of movies. We’re going to assess that. We’re talking about maybe adding in additional footage and doing something creative.

In the article Cameron also talked about converting a film to 3D in post versus shooting in 3D and even mentioned that Titanic 3D is being planned for release in the spring of 2012 to coincide with the 100 year anniversary of the sailing of the ship.  Check out the complete interview here.

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