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Broadcast TV Ratings for Wednesday, March 10, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
8.3/13 14.15M 4.9/14
6.6/11 10.50M 2.7/8

4.5/8 6.77M 1.8/5

3.6/5 5.65M 2.2/6
2.1/3 3.16M 1.3/4

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with an 8.3/13 household rating/share, 14.15 million viewers and an 4.9/14 rating/share among adults 18-49.

Last Week:

13.4/21 HH rating/share [#1]
23.55M
viewers [#1]
8.5/23
A18-49 rating/share [#1]

  • 8:00 p.m.: Human Target (4.8/8 HH rating/share, 7.83M viewers, 2.4/8 A18-49 rating/share).

Episode-to-episode numbers (2/17/2010):

Households – 4.1/7 to 4.8/8 (+17%)
Viewers – 7.21M to 7.83M (+9%/+0.62M)
Adults 18-49 – 2.1/6 to 2.4/8 (+14%)

  • 9:00 p.m.: American Idol (11.7/19 HH rating/share, 20.47M viewers, 7.5/20 A18-49 rating/share).

Week-to-week numbers (8:00-10:00):

Households – 13.4/21 to 11.7/19 (-13%)
Viewers – 23.56M to 20.47M (-13%/-3.09M)
Adults 18-49 – 8.5/23 to 7.5/20 (-12%)

Episode-to-episode numbers (TUES; 3/9/2010 – 8:00-9:01):

Households – 12.8/20 to 11.7/19 (-9%)
Viewers – 22.75M to 20.47M (-10%/-2.28M)
Adults 18-49 – 8.2/23 to 7.5/20 (-8.5%)

CBS followed in second place for the evening with a 6.6/11 household rating/share, 10.50 million viewers and a 2.7/8 rating/share among adults 18-49.

Last Week:

6.6/11 HH rating/share [#2]
10.54M
viewers [#2]
2.8/8
A18-49 rating/share [#2]

  • 8:00 p.m.: The New Adventures of Old Christine (4.9/8 HH rating/share, 7.86M viewers, 2.3/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/6 to 4.9/8 (+36%)
Viewers – 5.56M to 7.86M (+41%/+2.30M)
Adults 18-49 – 1.6/5 to 2.3/7 (+44%)

  • 8:30 p.m.: Gary Unmarried (4.2/7 HH rating/share, 6.83M viewers, 2.2/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/6 to 4.2/7 (+20%)
Viewers – 5.57M to 6.83M (+23%/+1.26M)
Adults 18-49 – 1.8/5 to 2.2/7 (+22%)

  • 9:00 p.m.: Criminal Minds (8.1/13 HH rating/share, 13.13M viewers, 3.4/9 A18-49 rating/share).

Week-to-week numbers:

Households – 8.1/13 to 8.1/13 (n/c)
Viewers – 13.00M to 13.13M (+1%/+0.13M)
Adults 18-49 – 3.4/9 to 3.4/9 (n/c)

  • 10:00 p.m.: CSI: NY (7.1/13 HH rating/share, 11.03M viewers, 2.6/8 A18-49 rating/share).

Week-to-week numbers:

Households – 7.8/14 to 7.1/14 (-9%)
Viewers – 12.35M to 11.03M (-11%/-1.32M)
Adults 18-49 – 3.0/9 to 2.6/8 (-13%)

NBC finished in third place for the evening with a 4.5/8 household rating/share and 6.77 million viewers, but was fourth among adults 18-49 with a 1.8/5 rating/share.

Last Week:

4.9/8 HH rating/share [#3]
7.52M
viewers [#3]
2.3/6
A18-49 rating/share [#3]

  • 8:00 p.m: Mercy (4.1/7 HH rating/share, 6.33M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.0/6 to 4.1/7 (+2.5%)
Viewers – 5.99M to 6.33M (+6%/+0.34M)
Adults 18-49 – 1.6/4 to 1.5/5 (-6%)

  • 9:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.6/6 HH rating/share, 5.42M viewers, 1.4/4 A18-49 rating/share).
  • 10:00 p.m: Law & Order: Special Victims Unit (5.6/10 HH rating/share, 8.57M viewers, 2.6/8 A18-49 rating/share).

Week-to-week numbers (9:00-11:00):

Households – 5.3/9 to 5.6/10 (+6%)
Viewers – 8.14M to 8.57M (+5%/+0.43M)
Adults 18-49 – 2.7/7 to 2.6/8 (-4%)

ABC followed in fourth place for the evening with a 3.6/5 household rating/share and 5.65 million viewers, but managed a third place finish among adults 18-49 with a 2.2/6 rating/share.

Last Week:

3.6/6 HH rating/share [#4]
5.57M
viewers [#4]
2.0/6
A18-49 rating/share [#4]

  • 8:00 p.m.: Scrubs (2.9/5 HH rating/share, 4.31M viewers, 1.5/5 A18-49 rating/share).

Episode-to-episode numbers (TUES; 1/26/2010):

Households – 2.1/3 to 2.9/5 (+38%)
Viewers – 3.17M to 4.31M (+36%/+1.14M)
Adults 18-49 – 1.2/3 to 1.5/5 (+25%)

  • 8:30 p.m.: The Middle (3.9/6 HH rating/share, 6.32M viewers, 2.3/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/6 to 3.9/6 (+8%)
Viewers – 5.89M to 6.32M (+7%/+0.43M)
Adults 18-49 – 2.1/6 to 2.3/7 (+9.5%)

  • 9:00 p.m.: Modern Family (5.5/9 HH rating/share, 8.95M viewers, 3.7/10 A18-49 rating/share).

Week-to-week numbers:

Households – 4.8/8 to 5.5/9 (+15%)
Viewers – 8.01M to 8.95M (+12%/+0.94M)
Adults 18-49 – 3.4/9 to 3.7/10 (+9%)

  • 9:30 p.m.: Cougar Town (3.9/6 HH rating/share, 6.15M viewers, 2.6/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/5 to 3.9/6 (+11%)
Viewers – 5.35M to 6.15M (+15%/+0.80M)
Adults 18-49 – 2.3/6 to 2.6/7 (+13%)

  • 10:00 p.m.: Ugly Betty (2.7/5 HH rating/share, 4.10M viewers, 1.5/4 A18-49 rating/share).

Episode-to-episode numbers (2/10/2010):

Households – 3.2/5 to 2.7/5 (-16%)
Viewers – 4.68M to 4.10M (-12%/-0.58M)
Adults 18-49 – 1.6/5 to 1.5/4 (-6%)

Last week’s numbers (The Oprah Winfrey Oscar Special):

Households – 3.0/5
Viewers – 4.34M
Adults 18-49 – 1.3/4

The CW finished in fifth place for the evening with a 2.1/3 household rating/share, 3.16 million viewers and a 1.3/4 rating/share among adults 18-49.

Last Week:

0.6/1 HH rating/share [#5]
0.77M
viewers [#5]
0.3/1
A18-49 rating/share [#5]

  • 8:00 p.m.: The 90-minute 14th season/cycle premiere of America’s Next Top Model (2.5/4 HH rating/share, 3.75M viewers, 1.6/5 A18-49 rating/share). Note: I’ve included comparisons below for both the fall and spring season premieres of the show.

Season premiere comparison (3/4/2009 – 12th season/cycle premiere – 8:00-10:00):

Households – 2.6/4 to 2.5/4 (-4%)
Viewers – 3.92M to 3.75M (-4%/-0.17M)
Adults 18-49 – 1.8/5 to 1.6/5 (-11%)

Episode-to-episode numbers (9/9/2009 – 13th season/cycle premiere – 8:00-10:00):

Households – 2.2/4 to 2.5/4 (+14%)
Viewers – 3.24M to 3.75M (+16%/+0.51M)
Adults 18-49 – 1.5/4 to 1.6/5 (+7%)

  • 9:30 p.m.: The series premiere of High Society (1.0/2 HH rating/share, 1.39M viewers, 0.6/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, March 16 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.