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Broadcast TV Ratings for Tuesday, March 9, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
10.4/17 16.78M 3.4/9
8.7/14 15.22M 5.6/15

4.6/8 7.29M 2.9/8

3.9/6 6.19M 2.4/7
1.0/2 1.43M 0.7/2

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

CBS finished in first place for the evening with a 10.4/17 household rating/share and 16.78 million viewers, but was second among adults 18-49 with a 3.4/9 rating/share.

Last Week:

9.9/16 HH rating/share [#2]
15.98M viewers [#2]
3.3/9 A18-49 rating/share [#2]

  • 8:00 p.m.: NCIS (12.0/19 HH rating/share, 19.50M viewers, 3.8/11 A18-49 rating/share).

Week-to-week numbers:

Households – 11.8/18 to 12.0/19 (+2%)
Viewers – 19.62M to 19.50M (-1%/-0.12M)
Adults 18-49 – 4.0/11 to 3.8/11 (-5%)

  • 9:00 p.m.: NCIS: Los Angeles (10.3/16 HH rating/share, 16.93M viewers, 3.5/9 A18-49 rating/share).

Week-to-week numbers:

Households – 9.2/14 to 10.3/16 (+12%)
Viewers – 14.84M to 16.93M (+14%/+2.09M)
Adults 18-49 – 3.1/8 to 3.5/9 (+13%)

  • 10:00 p.m.: The Good Wife (9.0/16 HH rating/share, 13.91M viewers, 2.8/8 A18-49 rating/share).

Week-to-week numbers:

Households – 8.5/15 to 9.0/16 (+6%)
Viewers – 13.32M to 13.91M (+4%/+0.59M)
Adults 18-49 – 2.7/8 to 2.8/8 (+4%)

FOX followed in second place for the evening with an 8.7/14 household rating/share and 15.22 million viewers, but managed a first place finish among adults 18-49 with a 5.6/15 rating/share.

Last Week:

13.1/20 HH rating/share [#1]
23.44M viewers [#1]
8.6/21 A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (12.7/20 HH rating/share, 22.61M viewers, 8.2/23 A18-49 rating/share).

Week-to-week numbers (8:00-10:01):

Households – 13.1/20 to 12.7/20 (-3%)
Viewers – 23.53M to 22.61M (-4%/-0.92M)
Adults 18-49 – 8.6/22 to 8.2/23 (-5%)

  • 9:00 p.m.: Glee-REPEAT (4.7/7 HH rating/share, 7.83M viewers, 3.0/8 A18-49 rating/share).

NBC finished in third place for the evening with a 4.6/8 household rating/share, 7.29 million viewers and a 2.9/8 rating/share among adults 18-49.

Last Week:

5.1/8 HH rating/share [#3]
8.18M viewers [#3]
3.1/8 A18-49 rating/share [#3]

  • 8:00 p.m.: The Biggest Loser (4.9/8 HH rating/share, 7.90M viewers, 3.0/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.1/8 to 4.9/8 (-4%)
Viewers – 8.27M to 7.90M (-4.5%/-0.37M)
Adults 18-49 – 3.2/8 to 3.0/8 (-6%)

  • 10:00 p.m.: Parenthood (4.0/7 HH rating/share, 6.07M viewers, 2.6/8 A18-49 rating/share).

Week-to-week numbers (series premiere):

Households – 5.0/9 to 4.0/7 (-20%)
Viewers – 8.10M to 6.07M (-25%/-2.03M)
Adults 18-49 – 3.1/9 to 2.6/8 (-16%)

ABC followed in fourth place for the evening with a 3.9/6 household rating/share, 6.19 million viewers and a 2.4/7 rating/share among adults 18-49.

Last Week:

4.0/6 HH rating/share [#4]
6.31M viewers [#4]
2.5/7 A18-49 rating/share [#4]

  • 8:00 p.m.: LOST-REPEAT (2.8/4 HH rating/share, 4.16M viewers, 1.5/4 A18-49 rating/share).
  • 9:00 p.m.: LOST (5.6/9 HH rating/share, 9.52M viewers, 4.2/11 A18-49 rating/share).

Week-to-week numbers:

Households – 5.6/9 to 5.6/9 (n/c)
Viewers – 9.29M to 9.52M (+2.5%/+0.23M)
Adults 18-49 – 4.1/10 to 4.2/11 (+2%)

  • 10:00 p.m.: the forgotten (3.3/5 HH rating/share, 4.89M viewers, 1.3/4 A18-49 rating/share).

Episode-to-episode numbers (2/23/2010):

Households – 3.4/6 to 3.3/5 (-3%)
Viewers – 5.02M to 4.89M (-3%/-0.13M)
Adults 18-49 – 1.7/5 to 1.3/4 (-23.5%)

Last week’s numbers (20/20 Special: Before They Were Stars):

Households – 3.5/6
Viewers – 5.20M
Adults 18-49 – 1.7/5

The CW finished in fifth place for the evening with a 1.0/2 household rating/share, 1.43M viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

0.5/1 HH rating/share [#5]
0.69M viewers [#5]
0.3/1 A18-49 rating/share [#5]

  • 8:00 p.m.: 90210 (1.2/2 HH rating/share, 1.68M viewers, 0.8/2 A18-49 rating/share).

Episode-to-episode numbers (12/8/2009):

Households – 1.3/2 to 1.2/2 (-8%)
Viewers – 1.91M to 1.68M (-12%/-0.23M)
Adults 18-49 – 1.0/3 to 0.8/2 (-20%)

  • 9:00 p.m.: Melrose Place (0.9/1 HH rating/share, 1.19M viewers, 0.5/1 A18-49 rating/share).

Episode-to-episode numbers (12/8/2009):

Households – 0.9/1 to 0.9/1 (n/c)
Viewers – 1.26M to 1.19M (-6%/-0.07M)
Adults 18-49 – 0.7/2 to 0.5/1 (-29%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, March 16 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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