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Broadcast TV Ratings for Sunday, March 7, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share

19.2/30 33.72M 10.2/26

3.9/6 6.37M 1.7/4

2.7/4 4.03M 1.2/3

2.6/4 4.31M 2.0/5

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

ABC finished in first place for the evening with a 19.2/30 HH rating/share, 33.72 million viewers and a 10.2/26 rating/share among adults 18-49.

Last Week:

5.2/8 HH Rating/Share [#3]
8.57M Viewers [#3]
2.7/7 A18-49 Rating [#3]

  • Note: Due to the live event the following numbers, for ABC only, are based on the final national numbers.
  • 7:00 p.m.: Barbara Walters Oscar Special (9.4/16 HH rating/share, 14.99M viewers, 3.6/10 A18-49 rating/share).

Year-to-year numbers (2/22/2009):

Households – 7.3/12 to 9.4/16 (+29%)
Viewers – 11.55M to 14.99M (+30%/+3.44M)
Adults 18-49 – 3.1/9 to 3.6/10 (+16%)

Last week’s numbers (America’s Funniest Home Videos – 7:00-8:00):

Households – 4.4/7
Viewers – 7.86M
Adults 18-49 – 2.2/7

  • 8:00 p.m.: Oscars Red Carpet 2009 (15.2/24 HH rating/share, 25.33M viewers, 6.9/19 A18-49 rating/share).

Year-to-year numbers (2/22/2009):

Households – 14.5/23 to 15.2/24 (+5%)
Viewers – 24.36M to 25.33M (+4%/+0.97M)
Adults 18-49 – 7.2/19 to 6.9/19 (-4%)

  • 8:30 p.m.: 82nd Annual Academy Awards (23.3/37 HH rating/share, 41.70M viewers, 13.3/33 A18-49 rating/share).

Year-to-year numbers (2/22/2009 – 8:30-11:25):

Households – 20.6/31 to 23.3/37 (+13%)
Viewers – 36.31M to 41.70M (+15%/+5.39M)
Adults 18-49 – 12.1/29 to 13.3/33 (+10%)

Last week’s numbers (Desperate Housewives – 9:00-10:01):

Households – 6.8/10
Viewers – 10.89M
Adults 18-49 – 3.7/9

Last week’s numbers (Brothers & Sisters – 10:01-11:00):

Households – 5.3/9
Viewers – 7.92M
Adults 18-49 – 2.5/7

CBS followed in second place for the evening with a 3.9/6 HH rating/share and 6.37 million viewers, but was third among adults 18-49 with a 1.7/4 rating/share.

Last Week

6.5/10 HH Rating/Share [#2]
10.67M Viewers [#2]
2.9/7 A18-49 Rating [#2]

  • 7:00 p.m.: 60 Minutes (3.6/6 HH rating/share, 5.58M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers:

Households – 6.8/11 to 3.6/6 (-47%)
Viewers – 10.81M to 5.58M (-48%/-5.23M)
Adults 18-49 – 1.6/5 to 1.0/3 (-37.5%)

  • 8:00 p.m.: The Amazing Race (4.5/7 HH rating/share, 8.05M viewers, 2.6/7 A18-49 rating/share).

Week-to-week numbers:

Households – 5.7/9 to 4.5/7 (-21%)
Viewers – 10.21M to 8.05M (-21%/-2.16M)
Adults 18-49 – 3.2/8 to 2.6/7 (-19%)

  • 9:00 p.m.: Undercover Boss-REPEAT (3.9/6 HH rating/share, 6.49M viewers, 2.1/5 A18-49 rating/share).

Last week’s numbers (Undercover Boss):

Households – 8.7/13
Viewers – 15.15M
Adults 18-49 – 5.1/12

  • 10:00 p.m.: Cold Case-REPEAT (3.5/6 HH rating/share, 5.35M viewers, 1.4/4 A18-49 rating/share).

Last week’s numbers (Cold Case):

Households – 6.1/10
Viewers – 9.83M
Adults 18-49 – 2.4/6

NBC finished in third place for the evening with a 2.7/4 HH rating/share, but was fourth among both viewers (4.03 million) and adults 18-49 (1.2/3 rating/share).

Last Week:

12.8/20 HH Rating/Share [#1]
22.42M Viewers [#1]
5.7/14 A18-49 Rating [#1]

  • 7:00 p.m: Dateline NBC-REPEAT (3.8/6 HH rating/share, 5.75M viewers, 1.3/4 A18-49 rating/share).

Last week’s numbers (Vancouver 2010 Winter Olympics: Olympic Gold – 7:00-8:00):

Households – 10.2/17
Viewers – 17.99M
Adults 18-49 – 4.8/14

Last week’s numbers (Vancouver 2010 Winter Olympic Games – 8:00-8:30):

Ratings not counted for this half-hour

  • 8:30 p.m: Movie: Bad Boys II (2.0/3 HH rating/share, 3.00M viewers, 1.1/3 A18-49 rating/share).

Last week’s numbers (Vancouver 2010 Winter Olympic Games: Closing Ceremonies – 8:30-10:31):

Households – 12.1/19
Viewers – 21.40M
Adults 18-49 – 5.5/14

Last week’s numbers (The Marriage Ref – 10:31-11:01):

Households – 8.7/16
Viewers – 14.45M
Adults 18-49 – 4.9/14

FOX followed in fourth place for the evening with a 2.6/4 HH rating/share, but managed a third place finish among both viewers (4.31 million) and adults 18-49 (2.0/5 rating/share).

Last Week:

3.0/5 HH Rating/Share [#4]
5.13M Viewers [#4]
2.4/6 A18-49 Rating [#4]

  • 7:00 p.m.: ‘Til Death (2.33M viewers, 0.9/3 A18-49 rating/share).

Week-to-week numbers (7:00-7:29):

Households – 1.5/3
Viewers – 2.47M to 2.33M (-6%/-0.14M)
Adults 18-49 – 1.0/3 to 0.9/3 (-10%)

  • 7:30 p.m.: Another episode of ‘Til Death (2.77M viewers, 1.1/3 A18-49 rating/share).

Week-to-week numbers (7:30-7:59):

Households – 1.8/3
Viewers – 3.04M to 2.77M (-9%/-0.27M)
Adults 18-49 – 1.2/3 to 1.1/3 (-8%)

  • 8:00 (7:59) p.m.: The Simpsons-REPEAT (4.68M viewers, 2.0/5 A18-49 rating/share).
  • 8:30 (8:31) p.m.: Another The Simpsons-REPEAT (4.98M viewers, 2.2/5 A18-49 rating/share).
  • 9:00 p.m.: Family Guy-REPEAT (5.59M viewers, 2.7/6 A18-49 rating/share).
  • 9:30 (9:31) p.m.: Another Family Guy-REPEAT (5.53M viewers, 2.8/6 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “The 82nd Annual Academy Awards” will be reported in next weeks report for Sunday, March 14, 2010.

Also keep in mind that because these are fast national numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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