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Broadcast TV Ratings for Friday, March 5, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.9/9 7.79M 1.7/6
4.7/9 7.06M 1.7/6
3.9/7 5.79M 1.4/5

2.1/4 3.58M 1.2/4
0.9/2 1.39M 0.6/2

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 4.9/9 HH rating/share and 7.79 million viewers and was tied for first place among adults 18-49 with a 1.7/6 rating/share.

Last Week:

3.1/5 HH rating [#2]

4.63M viewers [#2]

1.1/3 A18-49 [#3]

  • 8:00 p.m.: Ghost Whisperer (4.7/9 HH rating/share, 7.39M viewers, 1.7/6 A18-49 rating/share).

Episode-to-episode numbers (2/5/2010):

Households – 5.4/9 to 4.7/9 (-13%)
Viewers – 8.73M to 7.39M (-15%/-1.34M)
Adults 18-49 – 2.2/7 to 1.7/6 (-23%)

  • 9:00 p.m.: Medium (4.9/9 HH rating/share, 7.88M viewers, 1.9/6 A18-49 rating/share).

Episode-to-episode numbers (2/5/2010):

Households – 5.5/9 to 4.9/9 (-11%)
Viewers – 9.10M to 7.88M (-13%/-1.22M)
Adults 18-49 – 2.1/7 to 1.9/6 (-9.5%)

  • 10:00 p.m.: Numb3rs (5.0/9 HH rating/share, 8.10M viewers, 1.7/6 A18-49 rating/share).

Episode-to-episode numbers (2/5/2010):

Households – 5.8/10 to 5.0/9 (-14%)
Viewers – 9.14M to 8.10M (-11%/-1.04M)
Adults 18-49 – 2.0/6 to 1.7/6 (-15%)

NBC followed in second place for the evening with a 4.7/9 HH rating/share and 7.06 million viewers, but managed a tie for first place among adults 18-49 with a 1.7/6 rating/share.

Last Week:

13.4/23 HH rating [#1]

23.47M viewers [#1]

6.1/19 A18-49 rating [#1]

  • 8:00 p.m.: The series premiere of Who Do You Think You Are? (4.6/8 HH rating/share, 6.85M viewers, 1.6/6 A18-49 rating/share).
  • 9:00 p.m.: Dateline NBC (4.4/8 HH rating/share, 6.60M viewers, 1.4/4 A18-49 rating/share).
  • 10:00 p.m.: A second hour of Dateline NBC (5.2/9 HH rating/share, 7.74M viewers, 1.9/7 A18-49 rating/share).

Last week’s numbers (Vancouver 2010 Winter Olympic Games – 8:30):

Households – 13.9/24
Viewers – 24.52M
Adults 18-49 – 6.5/20

ABC finished in third place for the evening with a 3.9/7 HH rating/share, 5.79 million viewers and a 1.4/5 rating/share.

Last Week:

2.3/4 HH rating [#3]

3.48M viewers [#3]

1.2/4 A18-49 rating [#2]

  • 8:00 p.m.: Supernanny (2.9/5 HH rating/share, 4.36M viewers, 1.2/4 A18-49 rating/share).

Episode-to-episode numbers (2/5/2010):

Households – 3.5/6 to 2.9/5 (-17%)
Viewers – 5.37M to 4.36M (-19%/-1.01M)
Adults 18-49 – 1.5/5 to 1.2/4 (-20%)

  • 8:00 p.m.: 20/20 (4.2/7 HH rating/share, 6.28M viewers, 1.4/4 A18-49 rating/share).
  • 10:00 p.m.: A second hour of 20/20 (4.5/8 HH rating/share, 6.73M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers (10:00-11:00):

Households – 2.8/5 to 4.5/8 (+61%)
Viewers – 4.03M to 6.73M (+67%/+2.70M)
Adults 18-49 – 1.2/3 to 1.6/5 (+33%)

Last week’s numbers (Movie: Blades of Glory – 8:00-10:00):

Households – 2.0/3
Viewers – 3.20M
Adults 18-49 – 1.2/4

FOX followed in fourth place for the evening with a 2.1/4 HH rating/share, 3.58 million viewers and a 1.2/4 rating/share among adults 18-49.

Last Week:

1.9/3 HH rating [#4]

2.87M viewers [#4]

0.8/3 A18-49 rating [#5]

  • 8:00 p.m.: House-REPEAT (1.9/3 HH rating/share, 2.87M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: Kitchen Nightmares-REPEAT (1.9/3 HH rating/share, 2.87M viewers, 0.8/3 A18-49 rating/share).

Last week’s numbers (The 41st annual NAACP Image Awards):

Households – 1.9/3
Viewers – 2.86M
Adults 18-49 – 0.8/3

The CW finished in fifth place for the evening with a 0.9/2 HH rating/share and 1.39 million viewers, but managed a fourth place finish among adults 18-49 with a 0.6/2 rating/share.

Last Week:

0.9/3 HH rating [#5]

2.07M viewers [#5]

0.9/3 A18-49 rating [#4]

  • 8:00 & 9:00 p.m.: Smallville-REPEAT & Smallville-REPEAT (0.9/2 HH rating/share, 1.39M viewers, 0.6/2 A18-49 rating/share).

Last week’s numbers (Smallville – 8:00-9:00):

Households – 1.5/3
Viewers – 2.54M
Adults 18-49 – 1.1/4

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Numb3rs” will be reported in next weeks report for Friday, March 12, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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