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Broadcast TV Ratings for Thursday, March 4, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
8.7/14 14.34M 3.6/10
8.0/13 13.70M 4.9/13

5.5/8 8.16M 2.6/7

4.3/7 7.19M 3.5/10
1.1/2 1.62M 0.7/2

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with an 8.7/14 HH rating/share and 14.34 million viewers, but was second among adults 18-49 with a 3.6/10

rating/share.

Last Week:

6.0/9 HH rating [#3]

9.60M viewers [#3]

2.5/7 A18-49 rating [#3]

  • 8:00 p.m.: Survivor: Heroes vs. Villains (7.2/12 HH rating/share, 12.69M viewers, 3.8/11 A18-49 rating/share).

Week-to-week numbers:

Households – 6.7/10 to 7.2/12 (+7.5%)
Viewers – 11.60M to 12.69M (+9%/+1.09M)
Adults 18-49 – 3.7/10 to 3.8/11 (+3%)

  • 9:00 p.m.: CSI: Crime Scene Investigation (9.4/15 HH rating/share, 15.57M viewers, 3.7/10 A18-49 rating/share).

Episode-to-episode numbers (2/4/2010):

Households – 8.8/14 to 9.4/15 (+7%)
Viewers – 14.49M to 15.57M (+7.5%/+1.08M)
Adults 18-49 – 3.2/9 to 3.7/10 (+16%)

  • 10:00 p.m.: The Mentalist (9.3/16 HH rating/share, 14.78M viewers, 3.2/9 A18-49 rating/share).

Episode-to-episode numbers (2/11/2010):

Households – 9.8/17 to 9.3/16 (-5%)
Viewers – 15.86M to 14.78M (-7%/-1.08M)
Adults 18-49 – 3.7/10 to 3.2/9 (-13.5%)

FOX followed in second place for the evening with an 8.0/13 HH rating/share and 13.70 million viewers, but managed a first place finish among adults 18-49 with a 4.9/13 rating/share.

Last Week:

7.4/11 HH rating [#2]

12.75M viewers [#2]

4.9/13 A18-49 rating [#2]

  • 8:00 p.m.: American Idol (11.1/18 HH rating/share, 19.31M viewers, 6.5/19 A18-49 rating/share).

Week-to-week numbers (8:00-9:01):

Households – 10.3/16 to 11.1/18 (+8%)
Viewers – 18.03M to 19.31M (+7%/+1.28M)
Adults 18-49 – 6.5/17 to 6.5/19 (n/c)

Episode-to-episode numbers (WED; 3/3/2010 – 8:00-10:00):

Households – 13.4/21 to 11.1/18 (-17%)
Viewers – 23.56M to 19.31M (-18%/-4.25M)
Adults 18-49 – 8.5/23 to 6.5/19 (-23.5%)

  • 9:00 p.m.: Kitchen Nightmares (4.8/8 HH rating/share, 8.09M viewers, 3.3/9 A18-49 rating/share).

Week-to-week numbers:

Households – 4.4/7 to 4.8/8 (+9%)
Viewers – 7.42M to 8.09M (+9%/+0.67M)
Adults 18-49 – 3.4/9 to 3.3/9 (-3%)

ABC finished in third place for the evening with a 5.5/8 HH rating/share and 8.16 million viewers, but was fourth among adults 18-49 with a 2.6/7 rating/share.

Last Week:

2.8/4 HH rating [#4]

4.01M viewers [#4]

1.2/3 A18-49 rating [#4]

  • 8:00 p.m.: Grey’s Anatomy-REPEAT (3.5/6 HH rating/share, 5.05M viewers, 1.2/3 A18-49 rating/share).

Week-to-week numbers (The Deep End – season one / possible series finale):

Households – 2.7/4
Viewers – 3.87M
Adults 18-49 – 1.1/3

  • 9:00 p.m.: Grey’s Anatomy (7.7/12 HH rating/share, 11.79M viewers, 4.0/11 A18-49 rating/share).

Episode-to-episode numbers (2/18/2010 – 9:00-10:01):

Households – 6.6/10 to 7.7/12 (+17%)
Viewers – 10.27M to 11.79M (+15%/+1.52M)
Adults 18-49 – 3.7/10 to 4.0/11 (+8%)

  • 10:00 (10:01) p.m.: Private Practice (5.2/9 HH rating/share, 7.65M viewers, 2.7/8 A18-49 rating/share).

Episode-to-episode numbers (2/18/2010 – 10:01-11:00):

Households – 5.1/8 to 5.2/9 (+2%)
Viewers – 7.59M to 7.65M (+1%/+0.06M)
Adults 18-49 – 2.8/7 to 2.7/8 (-4%)

NBC followed in fourth place for the evening with a 4.3/7 HH rating/share and 7.19 million viewers, but managed a third place finish among adults 18-49 with a 3.5/10 rating/share.

Last Week:

13.3/21 HH rating [#1]

22.49M viewers [#1]

5.8/16 A18-49 rating [#1]

  • 8:00 p.m.: Community (3.0/5 HH rating/share, 5.06M viewers, 2.3/7 A18-49 rating/share).

Episode-to-episode numbers (2/11/2010):

Households – 3.2/5 to 3.0/5 (-6%)
Viewers – 5.15M to 5.06M (-2%/-0.09M)
Adults 18-49 – 2.3/7 to 2.3/7 (n/c)

  • 8:30 p.m.: Parks and Recreation (2.9/5 HH rating/share, 4.64M viewers, 2.3/6 A18-49 rating/share).

Episode-to-episode numbers (2/11/2010):

Households – 3.1/5 to 2.9/5 (-6.5%)
Viewers – 4.98M to 4.64M (-7%/-0.34M)
Adults 18-49 – 2.3/6 to 2.3/6 (n/c)

  • 9:00 p.m.: A special hour-long episode of The Office (5.2/8 HH rating/share, 9.03M viewers, 4.7/12 A18-49 rating/share).

Episode-to-episode numbers (2/11/2010 – 9:00-9:31):

Households – 4.5/7 to 5.2/8 (+16%)
Viewers – 7.44M to 9.03M (+21%/+1.59M)
Adults 18-49 – 3.7/10 to 4.7/12 (+27%)

  • 10:00 p.m.: The Marriage Ref (4.8/8 HH rating/share, 7.71M viewers, 3.4/10 A18-49 rating/share).

Episode-to-episode numbers (SUN; 2/28/2010 – 10:31-11:01):

Households – 8.7/16 to 4.8/8 (-45%)
Viewers – 14.45M to 7.71M (-47%/-6.74M)
Adults 18-49 – 4.9/14 to 3.4/10 (-31%)

Last week’s numbers (2010 Vancouver Winter Olympics: Olympic Gold – 7:00-8:00):

Households – 10.2/17
Viewers – 17.99M
Adults 18-49 – 4.8/14

Last week’s numbers (2010 Vancouver Winter Olympic Games: Closing Ceremonies – 8:30-10:31):

Households – 12.1/19
Viewers – 21.40M
Adults 18-49 – 5.5/14

The CW finished in fifth place for the evening with a 1.1/2 HH rating/share, 1.62 million viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

1.1/2 HH rating [#5]

1.59M viewers [#5]

0.7/2 A18-49 rating [#5]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (1.1/2 HH rating/share, 1.69M viewers, 0.7/2 A18-49 rating/share).
  • 9:00 p.m.: Supernatural-REPEAT (1.0/2 HH rating/share, 1.55M viewers, 0.6/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Thursday, March 11, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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