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Broadcast TV Ratings for Tuesday, March 2, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
13.1/20 23.44M 8.6/11
9.9/16 15.98M 3.3/9

5.1/8 8.18M 3.1/8

4.0/6 6.31M 2.5/7
0.5/1 0.69M 0.3/1

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

FOX finished in first place for the evening with a 13.1/20 household rating/share, 23.44 million viewers and an 8.6/21 rating/share among adults 18-49.

Last Week:

13.3/20 HH rating/share [#1]
23.96M viewers [#1]
8.9/22 A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (13.1/20 HH rating/share, 23.44M viewers, 8.6/21 A18-49 rating/share).

Week-to-week numbers:

Households – 13.4/20 to 13.1/20 (-2%)
Viewers – 24.21M to 23.44M (-3%/-0.77M)
Adults 18-49 – 9.0/22 to 8.6/21 (-4%)

CBS followed in second place for the evening with a 9.9/16 household rating/share, 15.98 million viewers and a 3.3/9 rating/share among adults 18-49.

Last Week:

5.9/9 HH rating/share [#3]
9.06M viewers [#3]
1.9/5 A18-49 rating/share [#4]

  • 8:00 p.m.: NCIS (11.9/18 HH rating/share, 19.67M viewers, 4.1/11 A18-49 rating/share).

Episode-to-episode numbers (2/9/2010):

Households – 11.8/18 to 11.9/18 (+1%)
Viewers – 19.75M to 19.67M (-0%/-0.08M)
Adults 18-49 – 4.1/11 to 4.1/11 (n/c)

  • 9:00 p.m.: NCIS: Los Angeles (9.3/14 HH rating/share, 14.97M viewers, 3.1/8 A18-49 rating/share).

Episode-to-episode numbers (2/9/2010):

Households – 10.9/16 to 9.3/14 (-15%)
Viewers – 17.91M to 14.97M (-16%/-2.94M)
Adults 18-49 – 4.1/10 to 3.1/8 (-24%)

  • 10:00 p.m.: The Good Wife (8.5/15 HH rating/share, 13.29M viewers, 2.7/8 A18-49 rating/share).

Episode-to-episode numbers (2/9/2010):

Households – 9.6/16 to 8.5/15 (-11.5%)
Viewers – 14.75M to 13.29M (-10%/-1.46M)
Adults 18-49 – 3.1/9 to 2.7/8 (-13%)

NBC finished in third place for the evening with a 5.1/8 household rating/share, 8.18 million viewers and a 3.1/8 rating/share among adults 18-49.

Last Week:

12.6/19 HH rating/share [#2]
21.21M viewers [#2]
5.4/14 A18-49 rating/share [#2]

  • 8:00 p.m.: The Biggest Loser (5.1/8 HH rating/share, 8.23M viewers, 3.1/8 A18-49 rating/share).

Episode-to-episode numbers (2/9/2010):

Households – 5.5/8 to 5.1/8 (-7%)
Viewers – 8.89M to 8.23M (-7%/-0.66M)
Adults 18-49 – 3.5/9 to 3.1/8 (-11%)

  • 10:00 p.m.: The series premiere of Parenthood (5.0/9 HH rating/share, 8.07M viewers, 3.1/9 A18-49 rating/share).

Last week’s numbers (Vancouver 2010 Winter Olympic Games – 8:00-11:10):

Households – 12.6/20
Viewers – 21.28M
Adults 18-49 – 5.5/14

ABC followed in fourth place for the evening with a 4.0/6 household rating/share, 6.31 million viewers and a 2.5/7 rating/share among adults 18-49.

Last Week:

4.0/6 HH rating/share [#4]
6.45M viewers [#4]
2.6/7 A18-49 rating/share [#4]

  • 8:00 p.m.: LOST-REPEAT (2.9/4 HH rating/share, 4.33M viewers, 1.6/4 A18-49 rating/share).
  • 9:00 p.m.: LOST (5.6/8 HH rating/share, 9.18M viewers, 4.0/10 A18-49 rating/share).

Week-to-week numbers:

Households – 5.8/9 to 5.6/8 (-3%)
Viewers – 9.95M to 9.18M (-8%/-0.77M)
Adults 18-49 – 4.6/11 to 4.0/10 (-13%)

  • 10:00 p.m.: The 20/20 special “Before They Were Stars” (3.6/6 HH rating/share, 5.42M viewers, 1.8/5 A18-49 rating/share).

Last week’s numbers (the forgotten):

Households – 3.4/6
Viewers – 5.02M
Adults 18-49 – 1.7/5

The CW finished in fifth place for the evening with a 0.5/1 household rating/share, 0.69M viewers and a 0.3/1 rating/share among adults 18-49.

Last Week:

0.5/1 HH rating/share [#5]
0.63M viewers [#5]
0.2/1 A18-49 rating/share [#5]

  • 8:00 p.m.: 90210-REPEAT (0.5/1 HH rating/share, 736,000 viewers, 0.3/1 A18-49 rating/share).
  • 9:00 p.m.: Melrose Place-REPEAT (0.5/1 HH rating/share, 650,000 viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, March 9 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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