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Broadcast TV Ratings for Monday, March 1, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
9.4/15 14.75M 5.3/14
7.8/12 12.79M 4.3/11

4.7/7 7.63M 2.3/6

4.7/7 7.38M 2.1/6
1.1/2 1.66M 0.7/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follow after the jump.

ABC finished in first place for the evening with a 9.4/15 household rating/share, 14.75 million viewers and a 5.3/14 rating/share among adults 18-49.

Last Week:

5.9/9 HH rating/share [#2]
9.20M
viewers [#2]
3.0/8 A18-49 rating/share [#2]

  • 8:00 p.m.: The 14th season/cycle finale of The Bachelor (9.5/15 HH rating/share, 14.98M viewers, 5.2/13 A18-49 rating/share).

Week-to-week numbers:

Households – 7.1/11 to 9.5/15 (+34%)
Viewers – 11.27M to 14.98M (+33%/+3.71M)
Adults 18-49 – 3.9/10 to 5.2/13 (+33%)

Season finale comparison (3/2/2009):

Households – 10.0/15 to 9.5/15 (-5%)
Viewers – 15.48M to 14.98M (-3%/-0.50M)
Adults 18-49 – 5.4/13 to 5.2/13 (-4%)

  • 10:00 (10:05) p.m.: The Bachelor “After the Final Rose” special (9.2/15 HH rating/share, 14.30M viewers, 5.4/15 A18-49 rating/share).

Last year’s numbers (3/2/2009 – The Bachelor: After the Final Rose, Part 1 – 10:02-11:00):

Households – 11.4/18
Viewers – 17.47M
Adults 18-49 – 6.7/16

Last year’s numbers (TUES; 3/3/2009 – The Bachelor: After the Final Rose, Part 2 – 10:00-11:00):

Households – 7.4/12
Viewers – 10.90M
Adults 18-49 – 4.1/11

CBS followed in second place for the evening with a 7.8/12 household rating/share, 12.79 million viewers and a 4.3/11 rating/share among adults 18-49.

Last Week:

5.0/8 HH rating/share [#3]
7.79M
viewers [#3]
2.5/7
A18-49 rating/share [#3]

  • 8:00 p.m.: How I Met Your Mother (6.3/10 HH rating/share, 10.48M viewers, 3.9/11 A18-49 rating/share).

Episode-to-episode numbers (2/8/2010):

Households – 6.1/9 to 6.3/10 (+3%)
Viewers – 10.00M to 10.48M (+5%/+0.48M)
Adults 18-49 – 3.8/10 to 3.9/11 (+3%)

  • 8:30 p.m.: The fourth season premiere of Rules of Engagement (5.9/9 HH rating/share, 9.81M viewers, 3.5/9 A18-49 rating/share).

Season premiere comparison (3/2/2009 – season three premiere – 9:30-10:00):

Households – 7.2/10 to 5.9/9 (-18%)
Viewers – 11.82M to 9.81M (-17%/-2.01M)
Adults 18-49 – 3.9/9 to 3.5/9 (-10%)

  • 9:00 p.m.: Two and a Half Men (10.0/15 HH rating/share, 16.75M viewers, 5.7/14 A18-49 rating/share).

Episode-to-episode numbers (2/8/2010):

Households – 10.5/16 to 10.0/15 (-5%)
Viewers – 17.66M to 16.75M (-5%/-0.91M)
Adults 18-49 – 5.7/14 to 5.7/14 (n/c)

  • 9:30 p.m.: The Big Bang Theory (9.2/14 HH rating/share, 15.61M viewers, 5.9/14 A18-49 rating/share).

Episode-to-episode numbers (2/8/2010):

Households – 9.7/14 to 9.2/14 (-5%)
Viewers – 16.26M to 15.61M (-4%/-0.65M)
Adults 18-49 – 6.0/14 to 5.9/14 (-2%)

  • 10:00 p.m.: CSI: Miami (7.7/13 HH rating/share, 12.05M viewers, 3.4/9 A18-49 rating/share.

Episode-to-episode numbers (2/8/2010):

Households – 8.7/15 to 7.7/13 (-11.5%)
Viewers – 13.53M to 12.05M (-11%/-1.48M)
Adults 18-49 – 3.9/11 to 3.4/9 (-13%)

FOX finished in a tie for third place for the evening with a 4.7/7 household rating/share, but was alone in third among both viewers (7.63 million) and adults 18-49 (2.3/6 rating/share).

Last Week:

4.2/6 HH rating/share [#4]
7.44M
viewers [#4]
2.4/6
A18-49 rating/share [#4]

  • 8:00 p.m.: House-REPEAT (4.2/7 HH rating/share, 6.70M viewers, 2.1/6 A18-49 rating/share).
  • 9:00 p.m.: 24 (5.1/8 HH rating/share, 8.56M viewers, 2.5/6 A18-49 rating/share).

Week-to-week numbers:

Households – 5.2/8 to 5.1/8 (-2%)
Viewers – 8.83M to 8.56M (-3%/-0.27M)
Adults 18-49 – 2.8/7 to 2.5/6 (-11%)

NBC followed in a tie for third place for the evening with a 4.7/7 household rating/share, but was fourth among both viewers (7.38 million) and adults 18-49 (2.1/6 rating/share).

Last Week:

12.7/20 HH rating [#1]
21.07M
viewers [#1]
5.4/14 A18-49 rating [#1]

  • 8:00 p.m.: Chuck (4.1/6 HH rating/share, 6.70M viewers, 2.4/6 A18-49 rating/share).

Episode-to-episode numbers (2/8/2010):

Households – 3.9/6 to 4.1/6 (+5%)
Viewers – 6.60M to 6.70M (+1.5%/+0.10M)
Adults 18-49 – 2.2/6 to 2.4/6 (+9%)

  • 9:00 p.m.: A two-hour episode of  Law & Order (5.0/8 HH rating/share, 7.72M viewers, 2.0/5 A18-49 rating/share).

Episode-to-episode numbers (FRI; 1/15/2010 – 8:00-9:00):

Households – 4.7/8 to 5.0/8 (+6%)
Viewers – 7.21M to 7.72M (+7%/+0.51M)
Adults 18-49 – 1.4/5 to 2.0/5 (+43%)

Last week’s numbers (Vancouver 2010 Winter Olympic Games – 8:00-11:13):

Households – 12.5/20
Viewers – 20.93M
Adults 18-49 – 5.4/14

The CW finished in fifth place for the evening with a 1.1/2 household rating/share, 1.66 million viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

1.2/2 HH rating [#5]
2.09M
viewers [#5]
0.9/2
A18-49 rating [#5]

  • 8:00 p.m.: Life Unexpected-REPEAT (0.9/1 HH rating/share, 1.44M viewers, 0.6/2 A18-49 rating/share).

Last week’s numbers (One Tree Hill):

Households – 1.4/2
Viewers – 2.23M
Adults 18-49 – 1.1/3

  • 9:00 p.m.: Life Unexpected (1.3/2 HH rating/share, 1.88M viewers, 0.8/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.2/2 to 1.3/2 (+8%)
Viewers – 1.94M to 1.88M (-0%/-0.06M)
Adults 18-49 – 0.9/2 to 0.8/2 (-11%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “The Bachelor” will be reported in next weeks report for Monday, March 8, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. For daily ratings results, check out Zap2It, PIFeedback and TVbytheNumbers.

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