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Broadcast TV Ratings for Sunday, February 28, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share

11.3/18

19.77M 5.3/14
6.8/11 11.45M 3.1/8
5.1/8 8.35M 2.6/7

2.6/4 4.43M 2.0/5

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

NBC finished in first place for the evening with a 12.8/20 HH rating/share, 22.42 million viewers and a 5.7/14 rating/share among adults 18-49.

Last Week:

14.4/23 HH Rating/Share [#1]
26.34M Viewers [#1]
7.0/19 A18-49 Rating [#1]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers as soon as they are made available.
  • 7:00 p.m: Vancouver 2010: Olympic Gold (10.2/17 HH rating/share, 17.99M viewers, 4.8/14 A18-49 rating/share).
  • 8:00 p.m: Vancouver 2010 Winter Olympic Games (Ratings not counted for this half-hour).
  • 8:30 p.m: Vancouver 2010 Winter Olympic Games: Closing Ceremonies (12.1/19 HH rating/share, 21.40M viewers, 5.5/14 A18-49 rating/share).
  • 10:31 p.m: The series premiere of The Marriage Ref (8.7/16 HH rating/share, 14.45M viewers, 4.9/14 A18-49 rating/share).

Last week’s numbers (Vancouver 2010 Winter Olympic Games – 7:30-11:00):

Households – 13.2/21
Viewers – 23.29M
Adults 18-49 – 5.9/15

CBS followed in second place for the evening with a 6.5/10 HH rating/share, 10.67 million viewers and a 2.9/7 rating/share among adults 18-49.

Last Week

6.0/10 HH Rating/Share [#2]
10.32M Viewers [#2]
2.8/7 A18-49 Rating [#3]

  • 7:00 p.m.: 60 Minutes (6.7/11 HH rating/share, 10.71M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 7.2/12 to 6.7/11 (-7%)
Viewers – 11.36M to 10.71M (-6%/-0.65M)
Adults 18-49 – 1.8/5 to 1.7/5 (-6%)

  • 8:00 p.m.: The Amazing Race (5.8/9 HH rating/share, 10.24M viewers, 3.2/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.2/8 to 5.8/9 (+11.5%)
Viewers – 9.01M to 10.24M (+14%/+1.23M)
Adults 18-49 – 2.9/7 to 3.2/8 (+10%)

  • 9:00 p.m.: Undercover Boss (8.7/13 HH rating/share, 15.07M viewers, 5.0/12 A18-49 rating/share).

Week-to-week numbers:

Households – 8.0/12 to 8.7/13 (+9%)
Viewers – 13.76M to 15.07M (+9.5%/+1.31M)
Adults 18-49 – 4.8/11 to 5.0/12 (+4%)

  • 10:00 p.m.: Cold Case (6.1/10 HH rating/share, 9.79M viewers, 2.4/6 A18-49 rating/share).

Week-to-week numbers:

Households – 5.6/9 to 6.1/10 (+9%)
Viewers – 8.81M to 9.79M (+11%/+0.98M)
Adults 18-49 – 2.3/6 to 2.4/6 (+4%)

ABC finished in third place for the evening with a 5.2/8 HH rating/share, 8.57 million viewers and a 2.7/7 rating/share among adults 18-49.

Last Week:

3.8/6 HH Rating/Share [#4]
6.39M Viewers [#4]
1.9/5 A18-49 Rating [#4]

  • 7:00 p.m.: America’s Funniest Home Videos (4.4/7 HH rating/share, 7.86M viewers, 2.2/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/7 to 4.4/7 (+5%)
Viewers – 7.56M to 7.86M (+4%/+0.30M)
Adults 18-49 – 2.1/6 to 2.2/6 (+5%)

  • 8:00 p.m.: Extreme Makeover: Home Edition-REPEAT (4.0/6 HH rating/share, 6.73M viewers, 1.9/5 A18-49 rating/share).

Last week’s numbers (Extreme Makeover: Home Edition):

Households – 4.6/7
Viewers – 7.99M
Adults 18-49 – 2.5/6

  • 9:00 p.m.: Desperate Housewives (6.7/10 HH rating/share, 10.81M viewers, 3.6/9 A18-49 rating/share).

Week-to-week numbers (9:00-10:01):

Households – 6.9/10 to 6.7/10 (-3%)
Viewers – 10.92M to 10.81M (-1%/-0.11M)
Adults 18-49 – 3.7/9 to 3.6/9 (-3%)

  • 10:00 p.m.: Brothers & Sisters (5.3/9 HH rating/share, 8.00M viewers, 2.6/7 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 5.3/9 to 5.3/9 (n/c)
Viewers – 7.85M to 8.00M (+2%/+0.15M)
Adults 18-49 – 2.5/7 to 2.6/7 (+4%)

FOX followed in fourth place for the evening with a 3.0/5 HH rating/share, 5.13 million viewers and a 2.4/6 rating/share among adults 18-49.

Last Week:

4.8/8 HH Rating/Share [#3]
8.35M Viewers [#3]
3.3/9 A18-49 Rating [#2]

  • 7:00 p.m.: ‘Til Death (2.47M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers (7:10-7:30):

Households – 2.0/3
Viewers – 3.36M to 2.47M (-26.5%/-0.89M)
Adults 18-49 – 1.3/4 to 1.0/3 (-23%)

  • 7:30 p.m.: Another episode of ‘Til Death (3.05M viewers, 1.2/3 A18-49 rating/share).

Week-to-week numbers (7:30-7:59):

Households – 1.7/3
Viewers – 2.92M to 3.05M (+4.5%/+0.13M)
Adults 18-49 – 1.2/3 to 1.2/3 (n/c)

  • 8:00 (7:59) p.m.: The Simpsons-REPEAT (3.0/5 HH rating/share, 5.41M viewers, 2.4/6 A18-49 rating/share).

Last week’s numbers (The Simpsons – 7:59-8:30):

Households – 3.4/5
Viewers – 5.98M
Adults 18-49 – 2.9/8

  • 8:30 p.m.: The Cleveland Show-REPEAT (3.0/4 HH rating/share, 5.09M viewers, 2.3/6 A18-49 rating/share).

Last week’s numbers (The Cleveland Show):

Households – 3.2/5
Viewers – 5.58M
Adults 18-49 – 2.8/7

  • 9:00 p.m.: Family Guy-REPEAT (3.5/5 HH rating/share, 5.81M viewers, 2.8/7 A18-49 rating/share).
  • 9:30 (9:31) p.m.: American Dad-REPEAT (2.9/4 HH rating/share, 4.74M viewers, 2.2/5 A18-49 rating/share).

Last week’s numbers (American Dad – 9:31-10:00):

Households – 3.2/5
Viewers – 5.66M
Adults 18-49 – 2.8/6

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Vancouver 2010 Winter Olympic Games: Closing Ceremonies” will be reported in next weeks report for Sunday, March 7, 2010.

Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.