February 2010
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Broadcast TV Ratings for Saturday, February 27, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share

n/a 19.73M 4.5/14

n/a 5.61M 1.8/6

n/a 4.54M 1.0/3

n/a 3.89M 1.4/4

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

Note: Due to the unavailability of the fast affiliate data last week, “Last Week” numbers in today’s report are based on final national data. Additionally, HH rating/share data was not available for this evening.

NBC finished in first place for the evening with 19.73 million viewers and a 4.5/14 rating/share among adults 18-49.

Last Week:

14.6/26 HH rating [#1]
26.59M
viewers [#1]
7.2/22
A18-49 rating [#1]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 8:30 p.m.: Vancouver 2010 Winter Olympic Games (11.7/21 HH rating/share, 20.63M viewers, 4.8/15 A18-49 rating/share).

    Week-to-week numbers (Vancouver 2010 Winter Olympic Games – 8:30-11:25):

    Households – 14.7/26 to 11.7/21 (-20%)
    Viewers – 26.67M to 20.63M (-23%/-6.04M)
    Adults 18-49 – 7.4/23 to 4.8/15 (-35%)

    FOX followed in second place for the evening with 5.61 million viewers and a 1.8/6 rating/share among adults 18-49.

    Last Week:

    3.0/5 HH rating [#2]
    5.01M viewers [#2]
    1.6/5
    A18-49 rating [#2]

    • 8:00 & 8:30 p.m.: Cops & Cops-REPEAT (5.72M viewers, 1.8/6 A18-49 rating/share).

    Last week’s numbers (Cops – 8:00-8:30):

    Households – 2.8/5
    Viewers – 4.86M
    Adults 18-49 – 1.6/5

    • 9:00 p.m.: America’s Most Wanted (5.50M viewers, 1.8/5 A18-49 rating/share).

    Week-to-week numbers:

    Households – 2.9/5
    Viewers – 4.84M to 5.50M (+14%/+0.66M)
    Adults 18-49 – 1.5/4 to 1.8/5 (+20%)

    CBS finished in third place for the evening with 4.54 million viewers, but was fourth among adults 18-49 with a 1.0/3 rating/share.

    Last Week:

    2.7/5 HH rating [#3]
    3.95M viewers [#3]
    0.8/3 A18-49 [#t3]

    • 8:00 p.m.: Numbers-REPEAT (3.16M viewers, 0.6/2 A18-49 rating/share).
    • 9:00 p.m.: Cold Case-REPEAT (4.18M viewers, 0.9/3 A18-49 rating/share).
    • 10:00 p.m.: 48 Hours Mystery (6.28M viewers, 1.6/5 A18-49 rating/share).

    Week-to-week numbers:

    Households – 3.8/7
    Viewers – 5.52M to 6.28M (+14%/+0.76M)
    Adults 18-49 – 1.2/4 to 1.6/5 (+33%)

    ABC followed in fourth place for the evening with 3.89 million viewers, but managed a third place finish among adults 18-49 with a 1.4/4 rating/share.

    Last Week:

    1.6/3 HH rating [#4]
    2.51M viewers [#4]
    0.8/3 A18-49 rating [#t3]

    • 8:00 p.m.: Movie: Harry Potter and the Order of the Phoenix-REPEAT (3.89M viewers, 1.4/4 A18-49 rating/share).

    GO TO WEEKLY RATINGS PAGE

    Notes: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Vancouver 2010 Winter Olympic Games” will be reported in next weeks report for Saturday, March 6, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

    Also, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

    Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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