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Broadcast TV Ratings for Friday, February 26, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
13.4/23 23.47M 6.1/19
3.1/5 4.63M 1.1/3
2.3/4 3.48M 1.2/4

1.9/3 2.87M 0.8/3
1.2/2 2.07M 0.9/3

NBC finished in first place for the evening with a 13.4/23 HH rating/share, 23.47 million viewers and a 6.1/19 rating/share among adults 18-49.

Last Week:

13.4/23 HH rating [#1]

23.22M viewers [#1]

5.4/17 A18-49 rating [#1]

  • Note: Due to the live event the following numbers, for NBC only, are based on the final national numbers.
  • 8:30 p.m.: Vancouver 2010 Winter Olympic Games (13.9/24 HH rating/share, 24.52M viewers, 6.5/20 A18-49 rating/share).

Week-to-week numbers (Vancouver 2010 Winter Olympic Games – 8:00-11:00):

Households – 13.4/23 to 13.9/24 (+4%)
Viewers – 23.30M to 24.52M (+5%/+1.22M)
Adults 18-49 – 5.4/17 to 6.5/20 (+20%)

CBS followed in second place for the evening with a 3.1/5 HH rating/share and 4.63 million viewers, but was third among adults 18-49 with a 1.1/3 rating/share.

Last Week:

2.9/5 HH rating [#3]

4.60M viewers [#3]

1.1/4 A18-49 [#t3]

  • 8:00 p.m.: Ghost Whisperer-REPEAT (3.4/6 HH rating/share, 5.11M viewers, 1.2/4 A18-49 rating/share).
  • 9:00 p.m.: Medium-REPEAT (2.8/5 HH rating/share, 4.08M viewers, 1.0/3 A18-49 rating/share).
  • 10:00 p.m.: Numb3rs-REPEAT (3.1/5 HH rating/share, 4.70M viewers, 1.0/3 A18-49 rating/share).

ABC finished in third place for the evening with a 2.3/4 HH rating/share and 3.48 million viewers, but managed a second place finish among adults 18-49 with a 1.2/4 rating/share.

Last Week:

3.3/6 HH rating [#2]

4.91M viewers [#2]

1.5/4 A18-49 rating [#2]

  • 8:00 p.m.: Movie: Blades of Glory (2.0/3 HH rating/share, 3.24M viewers, 1.2/4 A18-49 rating/share).

Last week’s numbers (Movie: Meet the Fockers – 8:00-10:00):

Households – 3.3/6
Viewers – 5.04M
Adults 18-49 – 1.6/5

  • 10:00 p.m.: 20/20 (2.8/5 HH rating/share, 3.95M viewers, 1.1/3 A18-49 rating/share).

Week-to-week numbers:

Households – 3.3/6 to 2.8/5 (-15%)
Viewers – 4.65M to 3.95M (-15%/-0.70M)
Adults 18-49 – 1.4/4 to 1.1/3 (-21%)

FOX followed in fourth place for the evening with a 1.9/3 HH rating/share and 2.87 million viewers, but was fifth among adults 18-49 with a 0.8/3 rating/share.

Last Week:

1.9/3 HH rating [#4]

3.01M viewers [#4]

1.1/3 A18-49 rating [#t3]

  • 8:00 p.m.: The 41st annual NAACP Image Awards (1.9/3 HH rating/share, 2.87M viewers, 0.8/3 A18-49 rating/share).

Year-to-year numbers (THUR; 2/12/2009 – The 40th annual NAACP Image Awards):

Households – 2.6/4 to 1.9/3 (-27%)
Viewers – 4.20M to 2.87M (-32%/-1.33M)
Adults 18-49 – 1.4/4 to 0.8/3 (-43%)

The CW finished in fifth place for the evening with a 1.2/2 HH rating/share and 2.07 million viewers, but managed a fourth place finish among adults 18-49 with a 0.9/3 rating/share.

Last Week:

1.2/2 HH rating [#5]

2.04M viewers [#5]

0.8/3 A18-49 rating [#5]

  • 8:00 p.m.: Smallville (1.5/3 HH rating/share, 2.53M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/3 to 1.5/3 (n/c)
Viewers – 2.44M to 2.53M (+4%/+0.09M)
Adults 18-49 – 1.0/3 to 1.1/4 (+10%)

  • 9:00 p.m.: Smallville-REPEAT (0.9/1 HH rating/share, 1.60M viewers, 0.7/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “2010 Vancouver Winter Olympic Games” will be reported in next weeks report for Friday, March 5, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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