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Broadcast TV Ratings for Thursday, February 25, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
13.3/21 22.49M 5.8/16
7.4/11 12.75M 4.9/13

6.0/9 9.60M 2.5/7

2.8/4 4.01M 1.2/3
1.1/2 1.59M 0.7/2

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 13.3/21 HH rating/share, 22.49 million viewers and a 5.8/16 rating/share among adults 18-49.

Last Week:

14.7/23 HH rating [#1]

25.29M viewers [#1]

7.1/19 A18-49 rating [#1]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 8:00 p.m.: 2010 Vancouver Winter Olympic Games (13.6/23 HH rating/share, 22.92M viewers, 6.1/17 A18-49 rating/share).

Week-to-week numbers (2010 Vancouver Winter Olympic Games – 8:00-11:31):

Households – 14.5/24 to 13.6/23 (-6%)
Viewers – 24.78M to 22.92M (-7.5%/-1.86M)
Adults 18-49 – 7.0/19 to 6.1/17 (-9%)

FOX followed in second place for the evening with a 7.4/11 HH rating/share, 12.75 million viewers and a 4.9/13 rating/share among adults 18-49.

Last Week:

2.9/5 HH rating [#4]

4.61M viewers [#4]

1.3/4 A18-49 rating [#4]

  • 8:00 p.m.: American Idol (10.4/16 HH rating/share, 17.83M viewers, 6.4/17 A18-49 rating/share).

Episode-to-episode numbers (WED; 2/24/2010 – 8:00-10:00):

Households – 12.8/20 to 10.4/16 (-19%)
Viewers – 22.96M to 17.83M (-22%/-5.13M)
Adults 18-49 – 8.7/23 to 6.4/17 (-26%)

  • 9:00 (9:01) p.m.: Kitchen Nightmares (4.5/7 HH rating/share, 7.66M viewers, 3.5/9 A18-49 rating/share).

Episode-to-episode numbers (FRI; 2/5/2010 – 9:00-10:00):

Households – 2.3/4 to 4.5/7 (+96%)
Viewers – 3.98M to 7.66M (+92.5%/+3.68M)
Adults 18-49 – 1.7/5 to 3.5/9 (+106%)

Last week’s numbers (Past Life):

Households – 2.2/3
Viewers – 3.495M
Adults 18-49 – 1.1/3

CBS finished in third place for the evening with a 6.0/9 HH rating/share, 9.60 million viewers and a 2.5/7 rating/share among adults 18-49.

Last Week:

5.9/9 HH rating [#2]

9.55M viewers [#2]

2.5/7 A18-49 rating [#t2]

  • 8:00 p.m.: Survivor: Heroes vs. Villains (6.7/10 HH rating/share, 11.51M viewers, 3.7/10 A18-49 rating/share).

Week-to-week numbers:

Households – 6.9/11 to 6.7/10 (-3%)
Viewers – 11.97M to 11.51M (-4%/-0.46M)
Adults 18-49 – 3.9/11 to 3.7/10 (-5%)

  • 9:00 p.m.: The Mentalist-REPEAT (6.2/9 HH rating/share, 9.60M viewers, 2.2/6 A18-49 rating/share).
  • 10:00 p.m.: CSI: Crime Scene Investigation-REPEAT (5.1/8 HH rating/share, 7.69M viewers, 1.8/5 A18-49 rating/share).

ABC followed in fourth place for the evening with a 2.8/4 HH rating/share, 4.01 million viewers and a 1.2/3 rating/share among adults 18-49.

Last Week:

4.9/8 HH rating [#3]

7.36M viewers [#3]

2.5/7 A18-49 rating [#t2]

  • 8:00 p.m.: The season / possible series finale of The Deep End (2.7/4 HH rating/share, 3.85M viewers, 1.1/3 A18-49 rating/share).

Week-to-week numbers:

Households – 2.9/5 to 2.7/4 (-7%)
Viewers – 4.26M to 3.85M (-10%/-0.41M)
Adults 18-49 – 1.1/3 to 1.1/3 (n/c)

  • 9:00 p.m.: Grey’s Anatomy-REPEAT (3.2/5 HH rating/share, 4.55M viewers, 1.3/4 A18-49 rating/share).

Last week’s numbers (Grey’s Anatomy – 9:00-10:01):

Households – 6.6/10
Viewers – 10.27M
Adults 18-49 – 3.7/10

  • 10:00 (10:01) p.m.: Private Practice-REPEAT (2.5/4 HH rating/share, 3.62M viewers, 1.1/3 A18-49 rating/share).

Last week’s numbers (Private Practice - 10:01-11:00):

Households – 5.1/8
Viewers – 7.59M
Adults 18-49 – 2.8/7

The CW finished in fifth place for the evening with a 1.1/2 HH rating/share, 1.59 million viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

1.1/2 HH rating [#5]

1.61M viewers [#5]

0.7/2 A18-49 rating [#5]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (1.1/2 HH rating/share, 1.66M viewers, 0.7/2 A18-49 rating/share).
  • 9:00 p.m.: Supernatural-REPEAT (1.0/2 HH rating/share, 1.52M viewers, 0.6/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “2010 Vancouver Winter Olympic Games” will be reported in next weeks report for Thursday, March 4, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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