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Broadcast TV Ratings for Tuesday, February 23, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
13.3/20 23.96M 8.9/22
12.6/19 21.21M 5.4/14

5.9/9 9.06M 1.9/5

4.0/6 6.45M 2.6/7
0.5/1 0.63M 0.2/1

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

FOX finished in first place for the evening with a 13.3/20 household rating/share, 23.96 million viewers and a 8.9/22 rating/share among adults 18-49.

Last Week:

12.9/19 HH rating/share [#1]
23.64M viewers [#1]
9.1/22 A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (13.3/20 HH rating/share, 23.96M viewers, 8.9/22 A18-49 rating/share).

Week-to-week numbers (8:00-9:01):

Households – 13.1/20 to 13.3/20 (+1.5%)
Viewers – 23.92M to 23.96M (+0%/+0.04M)
Adults 18-49 – 9.2/23 to 8.9/22 (-3%)

NBC followed in second place for the evening with a 12.6/19 household rating/share, 21.21 million viewers and a 5.4/14 rating/share among adults 18-49.

Last Week:

12.2/19 HH rating/share [#2]
20.41M viewers [#2]
5.4/14 A18-49 rating/share [#2]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 8:00 p.m.: Vancouver 2010 Winter Olympic Games (12.6/20 HH rating/share, 21.28M viewers, 5.5/14 A18-49 rating/share).

Week-to-week numbers (Vancouver 2010 Winter Olympic Games – 8:00-11:24):

Households – 12.2/19 to 12.6/20 (+3%)
Viewers – 20.33M to 21.28M (+5%/+0.95M)
Adults 18-49 – 5.5/14 to 5.5/14 (n/c)

CBS finished in third place for the evening with a 5.9/9 household rating/share and 9.06 million viewers, but was fourth among adults 18-49 with a 1.9/5 rating/share.

Last Week:

6.3/10 HH rating/share [#3]
9.50M viewers [#3]
1.8/5 A18-49 rating/share [#4]

  • 8:00 p.m.: NCIS-REPEAT (7.2/11 HH rating/share, 11.52M viewers, 2.3/6 A18-49 rating/share).
  • 9:00 p.m.: NCIS: Los Angeles-REPEAT (5.5/8 HH rating/share, 8.56M viewers, 1.9/4 A18-49 rating/share).
  • 10:00 p.m.: The Good Wife-REPEAT (4.9/8 HH rating/share, 7.09M viewers, 1.4/4 A18-49 rating/share).

ABC followed in fourth place for the evening with a 4.0/6 household rating/share, 6.45 million viewers and a 2.6/7 rating/share among adults 18-49.

Last Week:

3.9/6 HH rating/share [#4]
6.35M viewers [#4]
2.6/7 A18-49 rating/share [#3]

  • 8:00 p.m.: LOST-REPEAT (2.9/4 HH rating/share, 4.40M viewers, 1.6/4 A18-49 rating/share).
  • 9:00 p.m.: LOST (5.8/9 HH rating/share, 9.93M viewers, 4.6/11 A18-49 rating/share).

Week-to-week numbers:

Households – 5.7/8 to 5.8/9 (+2%)
Viewers – 9.82M to 9.93M (+1%/+0.11M)
Adults 18-49 – 4.5/11 to 4.6/11 (+2%)

  • 10:00 p.m.: the forgotten (3.4/6 HH rating/share, 5.03M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.2/5 to 3.4/6 (+6%)
Viewers – 4.97M to 5.03M (+1%/+0.06M)
Adults 18-49 – 1.7/4 to 1.7/5 (n/c)

The CW finished in fifth place for the evening with a 0.5/1 household rating/share, 0.63M viewers and a 0.2/1 rating/share among adults 18-49.

Last Week:

0.6/1 HH rating/share [#5]
0.86M viewers [#5]
0.4/1 A18-49 rating/share [#5]

  • 8:00 p.m.: 90210-REPEAT (0.6/1 HH rating/share, 781,000 viewers, 0.3/1 A18-49 rating/share).
  • 9:00 p.m.: Melrose Place-REPEAT (0.3/1 HH rating/share, 471,000 viewers, 0.2/0 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, March 2 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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