February 2010
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Broadcast TV Ratings for Sunday, February 21, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share

12.8/20

22.42M 5.7/14
6.5/10 10.67M 2.9/7
5.2/8 8.57M 2.7/7

3.0/5 5.13M 2.4/6

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

NBC finished in first place for the evening with a 12.8/20 HH rating/share, 22.42 million viewers and a 5.7/14 rating/share among adults 18-49.

Last Week:

14.4/23 HH Rating/Share [#1]
26.34M Viewers [#1]
7.0/19 A18-49 Rating [#1]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers as soon as they are made available.
  • 7:30 p.m: Vancouver 2010 Winter Olympic Games (13.2/21 HH rating/share, 23.29M viewers, 5.9/15 A18-49 rating/share).

Week-to-week numbers (Vancouver 2010 Winter Olympic Games – 7:00-11:00):

Households – 14.3/23 to 13.2/21 (-8%)
Viewers – 26.37M to 23.29M (-12%/-3.08M)
Adults 18-49 – 7.0/19 to 5.9/15 (-16%)

CBS followed in second place for the evening with a 6.5/10 HH rating/share, 10.67 million viewers and a 2.9/7 rating/share among adults 18-49.

Last Week

6.0/10 HH Rating/Share [#2]
10.32M Viewers [#2]
2.8/7 A18-49 Rating [#3]

  • 7:00 p.m.: 60 Minutes (7.1/12 HH rating/share, 11.26M viewers, 1.8/5 A18-49 rating/share).

Week-to-week numbers:

Households – 5.3/9 to 7.1/12 (+34%)
Viewers – 8.22M to 11.26M (+37%/+3.04M)
Adults 18-49 – 1.2/3 to 1.8/5 (+50%)

  • 8:00 p.m.: The Amazing Race (5.2/8 HH rating/share, 9.09M viewers, 2.9/7 A18-49 rating/share).

Week-to-week numbers (16th season premiere):

Households – 5.1/8 to 5.2/8 (+2%)
Viewers – 9.00M to 9.09M (+1%/-0.09M)
Adults 18-49 – 2.8/7 to 2.9/7 (+4%)

  • 9:00 p.m.: Undercover Boss (7.9/12 HH rating/share, 13.59M viewers, 4.8/11 A18-49 rating/share).

Week-to-week numbers:

Households – 8.6/13 to 7.9/12 (-8%)
Viewers – 15.45M to 13.59M (-12%/-1.86M)
Adults 18-49 – 5.2/13 to 4.8/11 (-8%)

  • 10:00 p.m.: Cold Case (5.6/9 HH rating/share, 8.76M viewers, 2.3/6 A18-49 rating/share).

Week-to-week numbers:

Households – 5.3/9 to 5.6/9 (+6%)
Viewers – 8.73M to 8.76M (+0%/+0.03M)
Adults 18-49 – 2.1/5 to 2.3/6 (+9.5%)

ABC finished in third place for the evening with a 5.2/8 HH rating/share, 8.57 million viewers and a 2.7/7 rating/share among adults 18-49.

Last Week:

3.8/6 HH Rating/Share [#4]
6.39M Viewers [#4]
1.9/5 A18-49 Rating [#4]

  • 7:00 p.m.: America’s Funniest Home Videos (4.2/7 HH rating/share, 7.58M viewers, 2.1/6 A18-49 rating/share).

Episode-to-episode numbers (8:00-9:00):

Households – 4.1/6 to 4.2/7 (+2%)
Viewers – 7.42M to 7.58M (+2%/+0.16M)
Adults 18-49 – 2.1/6 to 2.1/6 (n/c)

Last week’s numbers (America’s Funniest Home Videos – 7:00-8:00):

Households – 3.5/6
Viewers – 6.23M
Adults 18-49 – 1.7/5

  • 8:00 p.m.: Extreme Makeover: Home Edition (4.6/7 HH rating/share, 7.99M viewers, 2.5/6 A18-49 rating/share).

Week-to-week numbers (9:00-11:00):

Households – 3.7/6 to 4.6/7 (+24%)
Viewers – 5.95M to 7.99M (+34%/+2.04M)
Adults 18-49 – 1.9/5 to 2.5/6 (+32%)

  • 9:00 p.m.: Desperate Housewives (6.8/10 HH rating/share, 10.85M viewers, 3.7/8 A18-49 rating/share).

Episode-to-episode numbers (1/31/2010 – 9:00-10:01):

Households – 6.9/10 to 6.8/10 (-1%)
Viewers – 11.44M to 10.85M (-5%/-0.59M)
Adults 18-49 – 3.7/8 to 3.7/8 (n/c)

  • 10:00 p.m.: Brothers & Sisters (5.4/9 HH rating/share, 7.93M viewers, 2.5/7 A18-49 rating/share).

Episode-to-episode numbers (1/31/2010 – 10:01-11:00):

Households – 5.1/9 to 5.4/9 (+6%)
Viewers – 7.65M to 7.93M (+4%/+0.28M)
Adults 18-49 – 2.4/6 to 2.5/7 (+4%)

FOX followed in fourth place for the evening with a 3.0/5 HH rating/share, 5.13 million viewers and a 2.4/6 rating/share among adults 18-49.

Last Week:

4.8/8 HH Rating/Share [#3]
8.35M Viewers [#3]
3.3/9 A18-49 Rating [#2]

  • 7:00 (7:10) p.m.: ‘Til Death (4.25M viewers, 1.5/5 A18-49 rating/share).

Last week’s numbers (NASCAR: Daytona 500 – 1:21-5:18):

Households – 7.7/16
Viewers – 13.29M
Adults 18-49 – 4.3/16

  • 7:30 p.m.: ‘Til Death (2.91M viewers, 1.2/3 A18-49 rating/share).

Episode-to-episode numbers (2/7/2010 – 7:29-7:59):

Households – 1.1/2
Viewers – 1.85M to 2.91M (+57%/+1.06M)
Adults 18-49 – 0.6/1 to 1.2/3 (+100%)

  • 8:00 (7:59) p.m.: The Simpsons (3.5/5 HH rating/share, 6.08M viewers, 3.0/8 A18-49 rating/share).

Week-to-week numbers (7:59-8:30):

Households – 3.5/6 to 3.5/5 (n/c)
Viewers – 5.85M to 6.08M (+4%/+0.23M)
Adults 18-49 – 2.6/7 to 3.0/8 (+15%)

  • 8:30 p.m.: The Cleveland Show (3.2/5 HH rating/share, 5.60M viewers, 2.8/7 A18-49 rating/share).

Week-to-week numbers:

Households – 2.9/4 to 3.2/5 (+10%)
Viewers – 4.87M to 5.60M (+15%/+0.73M)
Adults 18-49 – 2.4/6 to 2.8/7 (+17%)

  • 9:00 p.m.: Family Guy-REPEAT (3.7/5 HH rating/share, 6.30M viewers, 3.1/7 A18-49 rating/share).

Last week’s numbers (Family Guy – 9:00-9:31):

Households – 3.7/6
Viewers – 6.44M
Adults 18-49 – 3.3/8

  • 9:30 (9:31) p.m.: American Dad (3.2/5 HH rating/share, 5.64M viewers, 2.8/6 A18-49 rating/share).

Week-to-week numbers (9:31-10:00):

Households – 3.1/5 to 3.2/5 (+3%)
Viewers – 5.25M to 5.64M (+7%/+0.39M)
Adults 18-49 – 2.5/6 to 2.8/6 (+12%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Vancouver 2010 Winter Olympic Games” will be reported in next weeks report for Sunday, February 28, 2010.

Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.