February 2010
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Broadcast TV Ratings for Wednesday, February 17, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
16.7/26 29.26M 8.9/23
7.4/11 12.78M 4.5/12

4.5/7 6.87M 1.8/5

2.6/4 3.86M 1.5/4
0.7/1 0.98M 0.4/1

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 16.7/26 household rating/share, 29.26 million viewers and a 8.9/23 rating/share among adults 18-49.

Last Week:

3.9/6 HH rating/share [#4]
5.73M
viewers [#4]
1.6/4
A18-49 rating/share [#4]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 8:00 p.m: 2010 Vancouver Winter Olympic Games (16.7/27 HH rating/share, 29.42M viewers, 9.0/24 A18-49 rating/share).

Last week’s numbers (Mercy):

Households – 4.5/7
Viewers – 6.775M
Adults 18-49 – 1.8/5

FOX followed in second place for the evening with a 7.4/11 household rating/share, 12.78 million viewers and a 4.5/12 rating/share among adults 18-49.

Last Week:

9.4/14 HH rating/share [#1]
16.97M
viewers [#1]
6.0/15
A18-49 rating/share [#1]

  • 8:00 p.m.: Human Target (4.4/7 HH rating/share, 7.14M viewers, 2.1/6 A18-49 rating/share).

Week-to-week numbers:

Households – 5.3/8 to 4.4/7 (-17%)
Viewers – 8.91M to 7.14M (-20%/-1.77M)
Adults 18-49 – 2.5/7 to 2.1/6 (-16%)

  • 9:00 p.m.: American Idol (10.4/16 HH rating/share, 18.42M viewers, 6.9/17 A18-49 rating/share).

Week-to-week numbers:

Households – 13.6/21 to 10.4/16 (-23.5%)
Viewers – 25.17M to 18.42M (-27%/-6.75M)
Adults 18-49 – 9.5/23 to 6.9/17 (-27%)

Episode-to-episode numbers (TUES; 2/16/2010 – 8:00-10:00 – fast affiliates):

Households – 12.9/19 to 10.4/16 (-19%)
Viewers – 23.64M to 18.42M (-22%/-5.22M)
Adults 18-49 – 9.1/22 to 6.9/17 (-24%)

CBS finished in third place for the evening with a 4.5/7 household rating/share, 6.87 million viewers and a 1.8/5 rating/share among adults 18-49.

Last Week:

7.4/12 HH rating/share [#2]
12.15M
viewers [#2]
3.3/9
A18-49 rating/share [#2]

  • 8:00 p.m.: The New Adventures of Old Christine-REPEAT (3.3/5 HH rating/share, 4.91M viewers, 1.3/4 A18-49 rating/share).

Last week’s numbers (The New Adventures of Old Christine):

Households – 5.0/8
Viewers – 8.10M
Adults 18-49 – 2.3/7

  • 8:30 p.m.: Gary Unmarried-REPEAT (2.9/5 HH rating/share, 4.43M viewers, 1.4/4 A18-49 rating/share).

Last week’s numbers (Gary Unmarried):

Households – 4.6/7
Viewers – 7.50M
Adults 18-49 – 2.4/7

  • 9:00 p.m.: Criminal Minds-REPEAT (5.3/8 HH rating/share, 7.96M viewers, 1.9/5 A18-49 rating/share).

Last week’s numbers (Criminal Minds):

Households – 8.7/13
Viewers – 14.33M
Adults 18-49 – 3.6/9

  • 10:00 p.m.: CSI: NY-REPEAT (5.3/9 HH rating/share, 7.99M viewers, 2.0/5 A18-49 rating/share).

Last week’s numbers (CSI: NY):

Households – 7.9/13
Viewers – 12.98M
Adults 18-49 – 3.3/9

ABC followed in fourth place for the evening with a 2.6/4 household rating/share, 3.86 million viewers and a 1.5/4 rating/share among adults 18-49.

Last Week:

4.2/7 HH rating/share [#3]
6.99M
viewers [#3]
2.6/7
A18-49 rating/share [#3]

  • 8:00 p.m.: Modern Family-REPEAT (3.3/5 HH rating/share, 5.09M viewers, 1.7/5 A18-49 rating/share).
  • 8:30 p.m.: The Middle-REPEAT (3.0/5 HH rating/share, 4.66M viewers, 1.7/5 A18-49 rating/share).

Last week’s numbers (The Middle):

Households – 4.5/7
Viewers – 7.83M
Adults 18-49 – 2.9/8

  • 9:00 p.m.: Modern Family-REPEAT (2.8/4 HH rating/share, 4.37M viewers, 1.7/4 A18-49 rating/share).

Last week’s numbers (Modern Family):

Households – 5.7/9
Viewers – 9.83M
Adults 18-49 – 4.1/10

  • 9:30 p.m.: The Middle-REPEAT (2.1/3 HH rating/share, 3.20M viewers, 1.2/3 A18-49 rating/share).

Last week’s numbers (Cougar Town – 9:31-10:01):

Households – 3.9/6
Viewers – 6.41M
Adults 18-49 – 2.7/7

  • 10:00 & 10:30 p.m.: Cougar Town-REPEAT & Cougar Town-REPEAT (2.1/3 HH rating/share, 2.92M viewers, 1.2/3 A18-49 rating/share).

Last week’s numbers (Ugly Betty – 10:01-11:00):

Households – 3.2/5
Viewers – 4.68M
Adults 18-49 – 1.6/5

The CW finished in fifth place for the evening with a 0.7/1 household rating/share, 0.98 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.7/1 HH rating/share [#5]
1.14M
viewers [#5]
0.6/1
A18-49 rating/share [#5]

  • 8:00 p.m.: Life Unexpected-REPEAT (0.9/1 HH rating/share, 1.34M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: Gossip Girl-REPEAT (0.4/1 HH rating/share, 608,000 viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “2010 Vancouver Winter Olympic Games” will be reported in next weeks report for Wednesday, February 24, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.