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Against Winter Olympics, NBA All-Star Game Down 10% to 6.85M Viewers

TNT’s telecast of the 2010 NBA All-Star Game drew 6.85 million viewers, down 10% from the year prior(7.62 million viewers).  Considering game aired against NBA’s highly rated coverage of the 2010 Vancouver Winter Olympic Games (26.37 million viewers), this seems like a fairly solid hold.

As noted during the telecast, the game — which was held at the Cowboys Stadium in Dallas — drew a Basketball attendance record of 108,113.  Meanwhile, TNT’s presentation of the All-Star Saturday night festivities drew 5.5 million viewers (down 16% from the year prior — 6.55 million viewers).

Sources: @TravisYanan & TV by the Numbers