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Broadcast TV Ratings for Sunday, February 14, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share

14.4/23

26.34M 7.0/19
6.0/10 10.32M 2.8/7
4.8/8 8.35M 3.3/9

3.8/6 6.39M 1.9/5

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

NBC finished in first place for the evening with a 14.4/23 HH rating/share, 26.34 million viewers and a 7.0/19 rating/share among adults 18-49.

Last Week:

1.2/2 HH Rating/Share [#4]
1.70M Viewers [#4]
0.5/1 A18-49 Rating [#4]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 7:00 p.m: Vancouver 2010 Winter Olympic Games (14.3/23 HH rating/share, 26.37M viewers, 7.0/19 A18-49 rating/share).

CBS followed in second place for the evening with a 6.0/10 HH rating/share and 10.32 million viewers, but was third among adults 18-49 with a 2.8/7 rating/share.

Last Week

35.0/54 HH Rating/Share [#1]
80.53M Viewers [#1]
29.7/61 A18-49 Rating [#1]

  • 7:00 p.m.: 60 Minutes (5.3/9 HH rating/share, 8.21M viewers, 1.2/3 A18-49 rating/share).

Episode-to-episode numbers (1/31/2010):

Households – 7.7/12 to 5.3/9 (-31%)
Viewers – 12.33M to 8.21 (-33%/-4.12M)
Adults 18-49 – 2.2/6 to 1.2/3 (-45.5%)

Last week’s numbers (Super Bowl XLIV: Indianapolis Colts vs. New Orleans Saints – 6:31-9:50):

Households – 45.0/68
Viewers – 106.48M
Adults 18-49 – 38.6/75

  • 8:00 p.m.: The 16th season premiere of The Amazing Race (5.1/8 HH rating/share, 9.07M viewers, 2.8/8 A18-49 rating/share).

Season premiere comparison (2/15/2009 – 14th season premiere):

Households – 5.4/9 to 5.1/8 (-6%)
Viewers – 9.20M to 9.07M (-1%/-0.13M)
Adults 18-49 – 2.6/7 to 2.8/8 (+8%)

Season premiere comparison (9/27/2009 – 15th season premiere):

Households – 6.2/10 to 5.1/8 (-18%)
Viewers – 10.40M to 9.07M (-13%/-1.33M)
Adults 18-49 – 3.4/8 to 2.8/8 (-18%)

  • 9:00 p.m.: Week two of Undercover Boss (8.5/13 HH rating/share, 15.28M viewers, 5.1/12 A18-49 rating/share).

Week-to-week numbers (10:13-11:13 – series premiere):

Households – 19.1/32 to 8.5/13 (-55.5%)
Viewers – 38.65M to 15.28M (-60.5%/-23.37M)
Adults 18-49 – 16.2/38 to 5.1/12 (-68.5%)

Last week’s numbers (Super Bowl XLIV: Postgame – 9:50-10:13):

Households – 33.0/51
Viewers – 75.47M
Adults 18-49 – 29.1/59

  • 10:00 p.m.: Cold Case (5.3/9 HH rating/share, 8.72M viewers, 2.1/6 A18-49 rating/share).

Episode-to-episode numbers (1/17/2010 – 9:07-10:07):

Households – 6.6/10 to 5.3/9 (-20%)
Viewers – 10.62M to 8.72M (-18%/-1.90M)
Adults 18-49 – 2.4/6 to 2.1/6 (-12.5%)

FOX finished in third place for the evening with a 4.8/8 HH rating/share and 8.35 million viewers, but managed a second place finish among adults 18-49 with a 3.3/9 rating/share.

Last Week:

1.4/2 HH Rating/Share [#3]
2.49M Viewers [#3]
1.0/2 A18-49 Rating [#2]

  • Note: Due to the live sporting event the following numbers, for FOX only, are based on the final national numbers.
  • 1:21-5:18 p.m.: NASCAR: Daytona 500 (7.7/16 HH rating/share, 13.29M viewers, 4.3/16 A18-49 rating/share).

Last week’s numbers (‘Til Death – 7:00-7:29):

Households – 0.9/1
Viewers – 1.58M
Adults 18-49 – 0.5/1

Last week’s numbers (‘Til Death – 7:29-7:59):

Households – 1.1/2
Viewers – 1.85M
Adults 18-49 – 0.6/1

  • 7:59 p.m.: The Simpsons (3.5/6 HH rating/share, 5.85M viewers, 2.6/7 A18-49 rating/share).

Episode-to-episode numbers (1/31/2010 – 7:59-8:30):

Households – 2.9/4 to 3.5/6 (+21%)
Viewers – 4.95M to 5.85M (+18%/+0.90M)
Adults 18-49 – 2.4/6 to 2.6/7 (+8%)

  • 8:30 p.m.: The Cleveland Show (2.9/4 HH rating/share, 4.87M viewers, 2.4/6 A18-49 rating/share).

Episode-to-episode numbers (1/31/2010 – 8:30-9:00):

Households – 2.7/4 to 2.9/4 (+7%)
Viewers – 4.50M to 4.87M (+8%/+0.37M)
Adults 18-49 – 2.2/5 to 2.4/6 (+9%)

  • 9:00 p.m.: Family Guy (3.7/6 HH rating/share, 6.44M viewers, 3.3/8 A18-49 rating/share).

Episode-to-episode numbers (1/31/2010 – 9:00-9:31):

Households – 3.5/5 to 3.7/6 (+6%)
Viewers – 6.19M to 6.44M (+4%/+0.25M)
Adults 18-49 – 3.2/7 to 3.3/8 (+3%)

  • 9:31 p.m.: American Dad (3.1/5 HH rating/share, 5.25M viewers, 2.5/6 A18-49 rating/share).

Episode-to-episode numbers (1/31/2010 – 9:31-10:00):

Households – 2.8/4 to 3.1/5 (+11%)
Viewers – 5.06M to 5.25M (+4%/+0.19M)
Adults 18-49 – 2.5/5 to 2.5/6 (n/c)

ABC followed in fourth place for the evening with a 3.8/6 HH rating/share, 6.39 million viewers and a 1.9/5 rating/share among adults 18-49.

Last Week:

2.0/3 HH Rating/Share [#2]
3.20M Viewers [#2]
0.9/2 A18-49 Rating [#3]

  • 7:00 & 8:00 p.m.: America’s Funniest Home Videos & America’s Funniest Home Videos (3.8/6 HH rating/share, 6.84M viewers, 1.9/5 A18-49 rating/share).

Episode-to-episode numbers (1/31/2010 – 7:00-8:00):

Households – 4.9/8 to 3.8/6 (-22%)
Viewers – 8.55M to 6.84M (-20%/-1.71M)
Adults 18-49 – 2.3/6 to 1.9/5 (-17%)

  • 9:00 p.m.: A two-hour edition of Extreme Makeover: Home Edition (3.7/6 HH rating/share, 5.95M viewers, 1.9/5 A18-49 rating/share).

Episode-to-episode numbers (1/31/2010 – 8:00-9:00):

Households – 5.1/8 to 3.7/6 (-27.5%)
Viewers – 8.54M to 5.95M (-30%/-2.59M)
Adults 18-49 – 2.2/5 to 1.9/5 (-14%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Vancouver 2010 Winter Olympic Games” will be reported in next weeks report for Sunday, February 21, 2010.

Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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