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Broadcast TV Ratings for Friday, February 12, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
18.1/30 34.45M 9.4/27
2.5/4 3.77M 1.0/3
2.3/4 3.63M 1.5/4

2.0/3 3.15M 1.0/3
1.3/2 2.00M 0.8/2

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

NBC finished in first place for the evening with an 18.1/30 HH rating/share, 34.45 million viewers and a 9.4/27 rating/share among adults 18-49.

Last Week:

3.7/6 HH rating [#3]

5.53M viewers [#3]

1.3/4 A18-49 rating [#4]

  • Note: Due to the live event the following numbers, for NBC only, are based on the final national numbers.
  • 8:00 p.m. – 12:06 a.m.: Vancouver 2010 Winter Olympics: Opening Ceremony (17.3/30 HH rating/share, 32.64M viewers, 9.0/27 A18-49 rating/share).

Winter Olympics Comparison (Torino 2006 Winter Olympics: Opening Ceremony – 8:00-11:26):

Households – 12.8/21 to 17.3/30 (+35%)
Viewers – 22.17M to 32.64M (+47%/+10.47M)
Adults 18-49 – 6.5/19 to 9.0/27 (+38.5%)

Last week’s numbers (Dateline NBC – 9:00-10:01):

Households – 4.5/8
Viewers – 6.50M
Adults 18-49 – 1.5/5

Last week’s numbers (The Jay Leno Show – 10:01-11:00):

Households – 3.0/5
Viewers – 4.41M
Adults 18-49 – 1.2/4

CBS followed in second place for the evening with a 2.5/4 HH rating/share and 3.77 million viewers, but was tied for third place among adults 18-49 with a 1.0/3 rating/share.

Last Week:

5.6/10 HH rating [#1]

9.01M viewers [#1]

2.1/7 A18-49 [#1]

  • 8:00 p.m.: Surviving Survivor-REPEAT (2.2/4 HH rating/share, 3.29M viewers, 0.9/3 A18-49 rating/share).

Last week’s numbers (Ghost Whisperer):

Households – 5.4/9
Viewers – 8.73M
Adults 18-49 – 2.2/7

  • 9:00 p.m.: Undercover Boss-REPEAT (2.8/4 HH rating/share, 4.19M viewers, 1.2/4 A18-49 rating/share).

Last week’s numbers (Medium):

Households – 5.5/9
Viewers – 9.10M
Adults 18-49 – 2.1/7

  • 10:00 p.m.: Numb3rs-REPEAT (2.6/4 HH rating/share, 3.84M viewers, 0.9/2 A18-49 rating/share).

Last week’s numbers (Numb3rs):

Households – 5.8/10
Viewers – 9.14M
Adults 18-49 – 2.0/6

FOX finished in third place for the evening with a 2.3/4 HH rating/share and 3.63 million viewers, but managed a second place finish among adults 18-49 with a 1.5/4 rating/share.

Last Week:

2.4/4 HH rating [#4]

3.99M viewers [#4]

1.5/5 A18-49 rating [#3]

  • 8:00 p.m.: House-REPEAT (2.4/4 HH rating/share, 3.86M viewers, 1.4/5 A18-49 rating/share).
  • 9:00 p.m.: Kitchen Nightmares-REPEAT (2.1/3 HH rating/share, 3.40M viewers, 1.5/4 A18-49 rating/share).

Last week’s numbers (Kitchen Nightmares):

Households – 2.3/4
Viewers – 3.98M
Adults 18-49 – 1.7/5

ABC followed in fourth place for the evening with a 2.0/3 HH rating/share and 3.15 million viewers, but managed a third place tie among adults 18-49 with a 1.0/3 rating/share.

Last Week:

4.1/7 HH rating [#2]

6.23M viewers [#2]

1.6/5 A18-49 rating [#2]

  • 8:00 p.m.: Movie: Spider-Man 2.1 (2.0/3 HH rating/share, 3.15M viewers, 1.0/3 A18-49 rating/share).

Last week’s numbers (Supernanny – 8:00-9:00):

Households – 3.5/6
Viewers – 5.37M
Adults 18-49 – 1.5/5

Last week’s numbers (Shark Tank – 9:00-10:00):

Households – 3.0/5
Viewers – 4.65M
Adults 18-49 – 1.4/4

Last week’s numbers (20/20 – 10:00-11:00):

Households – 5.9/11
Viewers – 8.66M
Adults 18-49 – 1.8/6

The CW finished in fifth place for the evening with a 1.3/2 HH rating/share, 2.00 million viewers and a 0.8/2 rating/share among adults 18-49.

Last Week:

1.8/3 HH rating [#5]

2.77M viewers [#5]

1.2/4 A18-49 rating [#5]

  • 8:00 p.m.: Smallville (1.6/3 HH rating/share, 2.48M viewers, 1.0/3 A18-49 rating/share).

Episode-to-episode numbers (1/29/2010 – regular episode):

Households – 1.6/3 to 1.6/3 (n/c)
Viewers – 2.49M to 2.48M (-0%/-0.01M)
Adults 18-49 – 1.1/4 to 1.0/3 (-9%)

Note: I decided to compare Smallville against the episode that aired two weeks ago instead of against last week’s special TV movie.  However, for comparison purposes and using the numbers below, this week’s episode was down 12.5% in household rating, 10.5% (-290,000) in viewers and 17% in A18-49 rating.

Last week’s numbers (TV Movie – Smallville: “Absolute Justice” – 8:00-10:00):

Households – 1.8/3
Viewers – 2.77M
Adults 18-49 – 1.2/4

  • 9:00 p.m.: Smallville-REPEAT (1.0/2 HH rating/share, 1.52M viewers, 0.6/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “2010 Vancouver Winter Olympics: Opening Ceremony” will be reported in next weeks report for Friday, February 19, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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