February 2010
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Broadcast TV Ratings for Wednesday, February 10, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
9.4/14 16.97M 6.0/15
7.4/12 12.15M 3.3/9

4.2/7 6.99M 2.6/7

3.9/6 5.73M 1.6/4
0.7/1 1.14M 0.6/1

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with a 9.4/14 household rating/share, 16.97 million viewers and a 6.0/15 rating/share among adults 18-49.

Last Week:

8.2/13 HH rating/share [#2]
14.29M
viewers [#1]
5.0/14
A18-49 rating/share [#1]

  • 8:00 p.m.: Human Target (5.3/8 HH rating/share, 8.92M viewers, 2.5/7 A18-49 rating/share).

Week-to-week numbers (time slot premiere):

Households – 4.7/8 to 5.3/8 (+13%)
Viewers – 7.80M to 8.92M (+14%/+1.12M)
Adults 18-49 – 2.4/7 to 2.5/7 (+4%)

  • 9:00 p.m.: American Idol (13.5/20 HH rating/share, 25.02M viewers, 9.5/23 A18-49 rating/share).

Week-to-week numbers:

Households – 11.9/19 to 13.5/20 (+13%)
Viewers – 21.00M to 25.02M (+19%/+4.02M)
Adults 18-49 – 7.8/21 to 9.5/23 (+19%)

Episode-to-episode numbers (TUES; 2/9/2010 – 8:00-9:01):

Households – 15.1/23 to 13.5/20 (-11%)
Viewers – 27.89M to 25.02M (-10%/-2.87M)
Adults 18-49 – 10.1/26 to 9.5/23 (-6%)

CBS followed in second place for the evening with a 7.4/12 household rating/share, 12.15 million viewers and a 3.3/9 rating/share among adults 18-49.

Last Week:

8.3/14 HH rating/share [#1]
13.38M
viewers [#2]
3.4/10
A18-49 rating/share [#2]

  • 8:00 p.m.: The New Adventures of Old Christine (5.1/8 HH rating/share, 8.30M viewers, 2.3/7 A18-49 rating/share).

Episode-to-episode numbers (1/20/2010):

Households – 4.1/7 to 5.1/8 (+24%)
Viewers – 6.21M to 8.30M (+34%/+2.09M)
Adults 18-49 – 1.9/5 to 2.3/7 (+21%)

  • 8:30 p.m.: Gary Unmarried (4.7/7 HH rating/share, 7.68M viewers, 2.4/7 A18-49 rating/share).

Episode-to-episode numbers (1/20/2010):

Households – 3.8/6 to 4.7/7 (+24%)
Viewers – 5.89M to 7.68M (+30%/+1.79M)
Adults 18-49 – 1.8/5 to 2.4/7 (+33%)

Last week’s numbers (Super Bowl’s Greatest Commercials – 8:00-9:00):

Households – 6.8/11
Viewers – 10.99M
Adults 18-49 – 2.9/9

  • 9:00 p.m.: Criminal Minds (9.0/13 HH rating/share, 14.77M viewers, 3.8/9 A18-49 rating/share).

Week-to-week numbers:

Households – 9.1/14 to 9.0/13 (-1%)
Viewers – 14.75M to 14.77M (+0%/+0.02M)
Adults 18-49 – 3.8/10 to 3.8/9 (n/c)

  • 10:00 p.m.: CSI: NY (8.4/14 HH rating/share, 13.69M viewers, 3.6/10 A18-49 rating/share).

Week-to-week numbers:

Households – 8.8/16 to 8.4/14 (-4.5%)
Viewers – 14.16M to 13.69M (-3%/-0.47M)
Adults 18-49 – 3.4/10 to 3.6/10 (+6%)

ABC finished in third place for the evening with a 4.2/7 household rating/share, 6.99 million viewers and a 2.6/7 rating/share among adults 18-49.

Last Week:

4.0/7 HH rating/share [#3]
6.26M
viewers [#3]
2.5/7
A18-49 rating/share [#3]

  • 8:00 p.m.: A Charlie Brown Valentine-REPEAT (4.2/7 HH rating/share, 7.51M viewers, 2.5/7 A18-49 rating/share).
  • 8:30 p.m.: The Middle (4.7/7 HH rating/share, 8.25M viewers, 3.0/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.4/7 to 4.7/7 (+7%)
Viewers – 7.32M to 8.25M (+13%/+0.93M)
Adults 18-49 – 2.7/8 to 3.0/8 (+11%)

  • 9:00 p.m.: Modern Family (5.9/9 HH rating/share, 10.11M viewers, 4.2/10 A18-49 rating/share).

Week-to-week numbers:

Households – 5.5/9 to 5.9/9 (+7%)
Viewers – 9.19M to 10.11M (+10%/+0.92M)
Adults 18-49 – 3.9/11 to 4.2/10 (+8%)

  • 9:30 p.m.: Cougar Town (4.1/6 HH rating/share, 6.66M viewers, 2.8/7 A18-49 rating/share).

Week-to-week numbers (9:30-10:01):

Households – 4.0/6 to 4.1/6 (+2.5%)
Viewers – 6.26M to 6.66M (+6%/+0.40M)
Adults 18-49 – 2.9/8 to 2.8/7 (-3%)

  • 10:00 (10:01) p.m.: Ugly Betty (3.2/5 HH rating/share, 4.71M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 2.9/5 to 3.2/5 (+10%)
Viewers – 4.03M to 4.71M (+17%/+0.68M)
Adults 18-49 – 1.4/4 to 1.7/5 (+21%)

NBC followed in fourth place for the evening with a 3.9/6 household rating/share, 5.73 million viewers and a 1.6/4 rating/share among adults 18-49.

Last Week:

3.3/5 HH rating/share [#4]
4.85M
viewers [#4]
1.2/4
A18-49 rating/share [#4]

  • 8:00 p.m: Mercy (4.5/7 HH rating/share, 6.78M viewers, 1.8/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.1/7 to 4.5/7 (+10%)
Viewers – 6.21M to 6.78M (+9%/+0.57M)
Adults 18-49 – 1.6/5 to 1.8/5 (+12.5%)

  • 9:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.2/5 HH rating/share, 4.45M viewers, 1.2/3 A18-49 rating/share).
  • 10:00 p.m: Law & Order: Special Victims Unit-REPEAT (4.2/7 HH rating/share, 5.98M viewers, 1.8/5 A18-49 rating/share).

Last week’s numbers (The Jay Leno Show – 10:01-11:00):

Households – 2.8/5
Viewers – 4.19M
Adults 18-49 – 1.2/4

The CW finished in fifth place for the evening with a 0.7/1 household rating/share, 1.14 million viewers and a 0.6/1 rating/share among adults 18-49.

Last Week:

0.6/1 HH rating/share [#5]
0.93M
viewers [#5]
0.4/1
A18-49 rating/share [#5]

  • 8:00 p.m.: Life Unexpected-REPEAT (1.0/2 HH rating/share, 1.63M viewers, 0.8/2 A18-49 rating/share).
  • 9:00 p.m.: Gossip Girl-REPEAT (0.5/1 HH rating/share, 0.66M viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Wednesday, February 17, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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