February 2010
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Broadcast TV Ratings for Sunday, February 7, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share

35.0/54

80.53M 29.7/61
2.0/3 3.20M 0.9/2
1.4/2 2.49M 1.0/2

1.2/2 1.70M 0.5/1

According to the final national numbers, Super Bowl XLIV between the Indianapolis Colts and the New Orleans Saints drew 106.48 million viewers, beating not only last year’s game (which held the record for most-watched Super Bowl) but also the series finale of M*A*S*H, making it the most-watched television program of all-time.

CBS also did well with the series premiere of Undercover Boss which drew an impressive 38.65 million viewers leading out of the networks Super Bowl coverage (the most since 2001).

CBS finished in first place for the evening with a 35.0/54 HH rating/share, 80.53 million viewers and a 29.7/61 rating/share among adults 18-49.

Last Week

12.9/20 HH Rating/Share [#1]
23.05M Viewers [#1]
8.1/20 A18-49 Rating [#1]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 6:31 p.m.: Super Bowl XLIV: Indianapolis Colts vs. New Orleans Saints (45.0/68 HH rating/share, 106.48M viewers, 38.6/75 A18-49 rating/share).  The 106.48 million viewers is the most ever for not only a Super Bowl (eclipsing last year’s game by a hefty 8%), but also makes it the most-watched television program of all-time, beating the series finale of M*A*S*H (105.97 million).  The game drew its smallest audience in its first 14 minutes (89.535 million and a 31.7/72 A18-49 rating/share), and peaked during the 9:30-9:45 time period with 114.63 million viewers and a 42.5/76 A18-49 rating/share.

Note: Last year’s game aired on NBC.

Year-to-year numbers (Super Bowl XLIII: Arizona Cardinals vs. Pittsburgh Steelers – 6:32-10:16):

Households – 42.0/64 to 45.0/68 (+7%)
Viewers – 98.73M to 106.48M (+8%/+7.75M)
Adults 18-49 – 36.7/72 to 38.6/75 (+5%)

  • 9:50 p.m.: Super Bowl XLIV: Postgame (33.0/51 HH rating/share, 75.47M viewers, 29.1/59 A18-49 rating/share).

Year-to-year numbers (Super Bowl XLIII: Postgame – 10:16-10:40):

Households – 25.7/42 to 33.0/51 (+28%)
Viewers – 57.40M to 75.47M (+31.5%/+18.07M)
Adults 18-49 – 23.5/51 to 29.1/59 (+24%)

Last week’s numbers (60 Minutes – 7:00-8:00):

Households – 7.7/12
Viewers – 12.33M
Adults 18-49 – 2.2/6

  • 10:13 p.m.: The series premiere of Undercover Boss (19.1/32 HH rating/share, 38.65M viewers, 16.2/38 A18-49 rating/share) drew the largest audience for a post-Super Bowl program since 2001.  More importantly, the show had an attentive audience, with impressive consistency in its final 45 minutes, averaging 37.33 million viewers and a 15.6 A18-49 rating over that time period.

Last week’s numbers (52nd Annual Grammy Awards – 8:00-11:30:

Households – 14.3/23
Viewers – 25.87M
Adults 18-49 – 9.9/24

ABC followed in second place for the evening with a 2.0/3 HH rating/share and 3.20 million viewers, but was third among adults 18-49 with a 0.9/2 rating/share.

Last Week:

5.5/9 HH Rating/Share [#2]
9.13M Viewers [#2]
2.7/6 A18-49 Rating [#2]

  • 7:00 p.m.: America’s Funniest Home Videos-REPEAT (3.98M viewers, 0.9/2 A18-49 rating/share).

Last week’s numbers (America’s Funniest Home Videos):

Households – 4.9/8
Viewers – 8.55M
Adults 18-49 – 2.3/6

  • 8:00 p.m.: Modern Family-REPEAT (2.81M viewers, 0.8/2 A18-49 rating/share).
  • 8:30 p.m.: The Middle-REPEAT (2.27M viewers, 0.6/1 A18-49 rating/share).

Last week’s numbers (Extreme Makeover: Home Edition – 8:00-9:00):

Households – 5.1/8
Viewers – 8.54M
Adults 18-49 – 2.2/5

  • 9:00 p.m.: Modern Family-REPEAT (2.50M viewers, 0.8/2 A18-49 rating/share).
  • 9:30 p.m.: Cougar Town-REPEAT (2.58M viewers, 0.9/2 A18-49 rating/share).

Last week’s numbers (Desperate Housewives – 9:00-10:01):

Households – 6.9/10
Viewers – 11.44M
Adults 18-49 – 3.7/8

  • 10:00 p.m.: Modern Family-REPEAT (3.88M viewers, 1.3/3 A18-49 rating/share).
  • 10:30 p.m.: Modern Family-REPEAT (3.57M viewers, 1.2/3 A18-49 rating/share).

Last week’s numbers (Brothers & Sisters – 10:01-11:00):

Households – 5.1/9
Viewers – 7.65M
Adults 18-49 – 2.4/6

FOX finished in third place for the evening with a 1.4/2 HH rating/share and 2.49 million viewers, but managed a second place finish among adults 18-49 with a 1.0/2 rating/share.

Last Week:

2.5/4 HH Rating/Share [#3]
4.25M Viewers [#3]
2.0/5 A18-49 Rating [#3]

  • 7:00 p.m.: ‘Til Death (1.58M viewers, 0.5/1 A18-49 rating/share).

Week-to-week numbers:

Households – 1.3/2
Viewers – 2.09M to 1.58M (-24%/-0.51M)
Adults 18-49 – 0.8/2 to 0.5/1 (-37.5%)

  • 7:30 p.m.: Another episode of ‘Til Death (1.84M viewers, 0.6/1 A18-49 rating/share).

Week-to-week numbers (7:30-7:59):

Households – 1.5/2
Viewers – 2.43M to 1.84M (-24%/-0.59M)
Adults 18-49 – 0.9/2 to 0.6/1 (-33%)

  • 8:00 (7:59) p.m.: The Simpsons-REPEAT (2.93M viewers, 1.3/3 A18-49 rating/share).

Week-to-week numbers (The Simpsons – 7:59-8:30):

Households – 2.9/4
Viewers – 4.95M
Adults 18-49 – 2.4/6

  • 8:30 p.m.: The Cleveland Show-REPEAT (2.45M viewers, 1.1/2 A18-49 rating/share).

Week-to-week numbers (The Cleveland Show – 8:30-9:00):

Households – 2.7/4
Viewers – 4.50M
Adults 18-49 – 2.2/5

  • 9:00 p.m.: Family Guy-REPEAT (3.07M viewers, 1.3/3 A18-49 rating/share).

Week-to-week numbers (Family Guy – 9:00-9:31):

Households – 3.5/5
Viewers – 6.19M
Adults 18-49 – 3.2/7

  • 9:30 p.m.: American Dad-REPEAT (3.07M viewers, 1.4/3 A18-49 rating/share).

Week-to-week numbers (American Dad – 9:31-10:00):

Households – 2.8/4
Viewers – 5.06M
Adults 18-49 – 2.5/5

NBC followed in fourth place for the evening with a 1.2/2 HH rating/share, 1.70 million viewers and a 0.5/1 rating/share among adults 18-49.

Last Week:

2.5/4 HH Rating/Share [#4]
3.92M Viewers [#4]
1.0/2 A18-49 Rating [#4]

  • 7:00 p.m: The Biggest Loser: Couples-REPEAT (3.2/5 HH rating/share, 4.76M viewers, 0.9/2 A18-49 rating/share).

Last week’s numbers (Dateline NBC – 7:00-9:00):

Households – 3.2/5
Viewers – 4.81M
Adults 18-49 – 0.9/2

  • 9:00 p.m: The Biggest Loser: Couples-REPEAT (1.9/3 HH rating/share, 3.06M viewers, 1.1/3 A18-49 rating).

Last week’s numbers (Saturday Night Live: Sports All-Stars – 9:00-11:00):

Households – 1.9/3
Viewers – 3.06M
Adults 18-49 – 1.2/3

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Super Bowl XLIV” will be reported in next weeks report for Sunday, February 14, 2010.

Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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