February 2010
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The Last Airbender Super Bowl Ad

The Super Bowl ad for M. Night Shyamalan’s The Last Airbender has been released online courtesy UGO.  Check it out after the jump.

The Last Airbender hits theaters on July 2, 2010.

Wednesday Box Office (February 3, 2010)

Avatar grossed $2.648 million on Wednesday, its 48th consecutive day above $2.5 million.  Domestically, the James Cameron 3D sci-fi epic stands at $603.789 million.  Add in overseas grosses of $1.473 billion and worldwide the film stands at $2.077 billion. Head on over the jump for more analysis and the daily chart.

Columbia Taps Writer for The Lost Symbol

Columbia Pictures has hired British writer Steven Knight to adapt the screenplay for The Lost Symbol, the third film in the Da Vinci Code franchise.

Knight’s recent work includes writing the screenplays for the upcoming films Shutter Island and The Chronicles of Narnia: The Voyage of the Dawn Treader.

Universal Announces Fifth Fast and Furious; Fast Five

Universal Studios is moving forward with a fifth installment in the successful franchise Fast and Furious.  The next installment, currently called Fast Five, will reunite stars Vin Diesel and Paul Walker and director Justin Lin and producer Neal Moritz will all return for the film.

Last year’s Fast and Furious grossed more than $350 [...]

Disney Moving Forward With Sequel to 2007’s Enchanted

Disney is moving forward with a sequel to the 2007 live-action fairy tale Enchanted. The studio has hired Jessie Nelson to pen the script and Anne Fletcher (The Proposal) is attached to direct. The studio hopes to begin production soon for a release perhaps as early as next year.

The [...]

Broadcast TV Ratings for Wednesday, February 3, 2010

Network
HH Rating/Share
Viewers
A18-49 Rating/Share

8.3/14
13.38M
3.4/10

8.2/13
14.29M
5.0/14

4.0/7
6.26M
2.5/7

3.3/5
4.85M
1.2/4

0.6/1
0.93M
0.4/1

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.