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Weekend Box Office Estimates (Jan. 29-31, 2010): 7 Straight for Avatar; First Film to Hit $2B Worldwide

[Update: Click here to see the final actual data for the weekend.]

The original article follows below.

Avatar dropped just 14.1% in its seventh weekend to take first place for the seventh straight weekend with an estimated $30 million from a slightly reduced 3,074 theaters (-67). The weekend number was enough to give the film a new record for biggest 7th weekend ever, beating Titanic‘s $25.907 million 7th weekend).  Avatar also became the first film in box office history to cross the $2 billion mark worldwide, with total box office at $594.472 million domestically and $2.039 billion worldwide.

Week-to-week (Monday-Sunday) Avatar added an incredible $196 million.  At its current pace, Avatar should clear Titanic‘s domestic record of $600.788 million by Wednesday.

On the new release front, the Martin Campbell-directed Mel Gibson thriller Edge of Darkness opened a bit weaker than expected, grossing an estimated $17.12 million from 3,066 theaters, while the Kristen Bell/Josh Duhamel romantic comedy did about as well as anticipated with a so-so $12.065 million from 2,456 theaters.  Head on over the jump for more analysis and the weekend chart.

Rounding out the top five was The Tooth Fairy in fourth place with an estimated $10.0 million (est. $26.106M domestic cume) and The Book of Eli in fifth place with an estimated $8.77 million (est. $74.373M cume).  After a poor opening last weekend, The Tooth Fairy actually had a fairly solid performance this weekend with its slight 28.6% drop (although overall the film is still not as strong as it should be).

Moving through the rest of the chart, Legion dropped more than 60% in its second weekend with an estimated $6.8 million (est. $28.646M domestic cume), while The Lovely Bones took seventh place with an estimated $4.735 million from a slightly expanded 2,638 theaters (+67) for a domestic cume of $38.014 million. Rounding out the bottom three were  Sherlock Holmes in eighth place with an estimated $4.51 million (est. $197.596 million domestic cume), Alvin and the Chipmunks: The Squeakquel in ninth with an estimated $4.0 million (est. $209.297 million domestic cume) and It’s Complicated in 10th with an estimated $3.72 million (est. $104.027 million domestic cume).

One film not in the top 10 but worth pointing out was The Princess and the Frog.  Disney’s first 2D-animated feature in some time, The Princess and the Frog took in an estimated $757,000 which was enough to push it past the $100M domestically, with its current cume standing at an estimated $100.309 million.

Weekend Box Office Chart for January 29-31, 2010 [Update: Click here to see the final actual data for the weekend.]

Rank Movie Weekend Gross (Estimates)
Change from Last Weekend Theaters
1 Avatar $30,000,000 -14.1% 3,074
2 Edge of Darkness $17,120,000 NEW 3,066
3 When in Rome $12,065,000 NEW 2,456
4 The Tooth Fairy $10,000,000 -28.6% 3,345
5 The Book of Eli $8,770,000 -44.3% 3,075
6 Legion $6,800,000 -61.1% 2,476
7 The Lovely Bones $4,735,000 -43.8% 2,638
8 Sherlock Holmes $4,510,000 -32.0% 2,250
9 Alvin and the Chipmunks: The Squeakquel $4,000,000 -37.5% 2,526
10 It’s Complicated $3,720,000 -36.0% 2,096

Source: Box Office Mojo

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