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Friday Box Office Estimates (1/29/2010): Avatar Will Have 7th Straight No. 1 Weekend

Update: Click through the jump to see the Friday chart updated with the final actual data.

Original article follows below.

And week seven makes it seven for seven for James Cameron’s Avatar.  The 3D sci-fi epic more than held its own against new competition, with a first place estimated $7.5 million on Friday.  Domestically, the film’s 43-day cume stands at $571.972 million.  Using this estimate, expect Avatar to gross somewhere in the neighborhood of $27-30 million for the weekend. And yes, that would give it yet another record; biggest 7th weekend ever (previous best belonged to Titanic‘s $25.907 million).

Worldwide Avatar stands at an estimated $1.925 billion. On its face that’s extraordinary enough, but it’s even more impressive when you realize that over the course of the last week (Saturday-Friday), the film added $206 million worldwide!  Avatar will break Titanic‘s all-time domestic cume sometime before next weekend (likely Wednesday or Thursday).

On the new release front, Edge of Darkness debuted weaker than expected.  The Mel Gibson thriller from director Martin Campbell grossed an estimated $5.63 million, and will close out its opening weekend with somewhere between $16-18 million.  Next up was the romantic comedy When in Rome which debuted in line with expectations with a so-so $4.4 million.  It should gross somewhere around $11-13 million for the weekend. Head on over the jump for more analysis and the daily chart.

Rounding out the top five was The Book of Eli in fourth place with an estimated $2.475 million (est. $68.078 million domestic cume / est. $78.082 million worldwide cume) and The Tooth Fairy in fifth place with an estimated $2.28 million (est. $18.386 million domestic cume / est. $35.056 million worldwide cume).

The bottom five was anchored by Legion in sixth place with an estimated $2.04 million (est. $23.886 million domestic cume / $24.986 million worldwide cume), The Lovely Bones in seventh place with an estimated $1.35 million (est. $34.629 million domestic cume / $42.46 million worldwide cume) while  Sherlock Holmes — which is closing in on $200M – took eighth place with an estimated $1.22 million (est. $194.306 million domestic cume / $391.306 million worldwide cume).

And lastly, It’s Complicated took ninth place with an estimated $1.038 million (est. $101.345 million domestic cume / $156.54 million worldwide cume), while Alvin and the Chipmunks: The Squeakquel finished in 10th place with an estimated $815,000 (est. $206.113 million domestic cume / $380.133 million worldwide cume).

Daily chart for Friday, January 29, 2010 [Update: Chart updated with final actual data]

Rank Movie Friday Gross Percent Change from Thursday Theaters
1 Avatar $7,439,426 +135.8% 3,074
2 Edge of Darkness $5,610,820 NEW 3,066
3 When in Rome $4,347,214 NEW 2,456
4 The Book of Eli $2,470,162 +120.1%
3,075
5 The Tooth Fairy $2,245,658 +384.7%
3,345
6 Legion $2,028,405 +121.1%
2,476
7 The Lovely Bones $1,349,075 +170.6%
2,638
8 Sherlock Holmes $1,215,502 +138.7%
2,250
9 It’s Complicated $1,027,040 +112.5%
2,096
10 Alvin and the Chipmunks: The Squeakquel $809,461 +198.9%
2,526

Source: Box Office Mojo

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