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2012 Presidential Election

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Broadcast TV Ratings for Wednesday, January 27, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
9.6/15 15.54M 5.8/16
3.9/6 6.26M 1.8/5

3.7/6 5.71M 1.5/4

3.6/6 5.43M 1.4/4
0.8/1 1.11M 0.5/1

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with a 9.6/15 household rating/share, 15.54 million viewers and a 5.8/16 rating/share among adults 18-49.

Last Week:

10.3/16 HH rating/share [#1]
18.57M
viewers [#1]
6.6/17
A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (13.4/21 HH rating/share, 24.75M viewers, 9.1/25 A18-49 rating/share).

Week-to-week numbers (8:00-9:30):

Households – 14.6/23 to 13.4/21 (-8%)
Viewers – 26.85M to 24.75M (-8%/-2.10M)
Adults 18-49 – 9.9/27 to 9.1/25 (-8%)

Episode-to-episode numbers (TUES; 1/26/2010):

Households – 13.6/21 to 13.4/21 (-1.5%)
Viewers – 24.45M to 24.75M (+1%/+0.30M)
Adults 18-49 – 9.0/24 to 9.1/25 (+1%)

  • 9:00 p.m.: State of the Union Address (5.7/9 HH rating/share, 9.74M viewers, 3.6/10 A18-49 rating/share).
  • 10:00 p.m.: State of the Union Address (8.71M viewers, 3.2/8 A18-49 rating/share).
  • 10:30 p.m.: State of the Union Analysis / Local Programming (5.85M viewers, 2.0/6 A18-49 rating/share).

Last week’s numbers (Human Target):

Households – 6.0/10
Viewers – 10.46M
Adults 18-49 – 3.4/9

ABC followed in second place for the evening with a 3.9/6 household rating/share, 6.26 million viewers and a 1.8/5 rating/share among adults 18-49.

Last Week:

3.9/6 HH rating/share [#3]
6.05M
viewers [#3]
2.3/6
A18-49 rating/share [#3]

  • 8:00 p.m.: Modern Family-REPEAT (5.72M viewers, 1.7/5 A18-49 rating/share).
  • 8:30 p.m.: The Middle-REPEAT (5.32M viewers, 1.6/4 A18-49 rating/share).
  • 9:00 p.m.: State of the Union Address (4.7/7 HH rating/share, 7.64M viewers, 2.2/6 A18-49 rating/share).

Last week’s numbers (Modern Family – 9:00-9:30):

Households – 5.9/9
Viewers – 9.83M
Adults 18-49 – 4.2/11

Last week’s numbers (Cougar Town – 9:30-10:01):

Households – 4.7/7
Viewers – 7.54M
Adults 18-49 – 3.4/9

  • 10:00 p.m.: State of the Union Address (7.18M viewers, 2.1/6 A18-49 rating/share).
  • 10:30 p.m.: State of the Union Analysis / Cougar Town-REPEAT (4.09M viewers, 1.1/3 A18-49 rating/share).

Last week’s numbers (Ugly Betty – 10:01-11:00):

Households – 3.2/6
Viewers – 4.53M
Adults 18-49 – 1.6/4

NBC finished in third place for the evening with a 3.7/6 household rating/share, 5.71 million viewers and a 1.5/4 rating/share among adults 18-49.

Last Week:

3.6/6 HH rating/share [#4]
5.35M
viewers [#4]
1.4/4
A18-49 rating/share [#4]

  • 8:00 p.m: Mercy-REPEAT (2.7/4 HH rating/share, 4.15M viewers, 1.1/3 A18-49 rating/share).

Last week’s numbers (Mercy):

Households – 3.9/6
Viewers – 5.86M
Adults 18-49 – 1.4/4

  • 9:00 p.m: State of the Union Address (4.5/7 HH rating/share, 7.15M viewers, 1.8/5 A18-49 rating/share).
  • 10:00 p.m: State of the Union Address (7.23M viewers, 2.0/5 A18-49 rating/share).
  • 10:30 p.m: State of the Union Analysis / The Office-REPEAT (4.41M viewers, 1.3/4 A18-49 rating/share).

Last week’s numbers (The Jay Leno Show – 10:01-11:00):

Households – 3.0/5
Viewers – 4.51M
Adults 18-49 – 1.2/4

CBS followed in fourth place for the evening with a 3.6/6 household rating/share, 5.43 million viewers and a 1.4/4 rating/share among adults 18-49.

Last Week:

7.4/12 HH rating/share [#2]
11.85M
viewers [#2]
3.3/9
A18-49 rating/share [#2]

  • 8:00 p.m.: The New Adventures of Old Christine-REPEAT (5.14M viewers, 1.4/4 A18-49 rating/share).

Last week’s numbers (The New Adventures of Old Christine):

Households – 4.1/7
Viewers – 6.21M
Adults 18-49 – 1.9/5

  • 8:30 p.m.: Gary Unmarried-REPEAT (4.81M viewers, 1.4/4 A18-49 rating/share).

Last week’s numbers (Gary Unmarried):

Households – 3.8/6
Viewers – 5.89M
Adults 18-49 – 1.8/5

  • 9:00 p.m.: State of the Union Address (6.16M viewers, 1.5/4 A18-49 rating/share).

Last week’s numbers (Criminal Minds – 9:00-10:00):

Households – 9.0/14
Viewers – 14.91M
Adults 18-49 – 4.2/11

  • 10:00 p.m.: State of the Union Address (6.10M viewers, 1.6/4 A18-49 rating/share).
  • 10:30 p.m.: State of the Union Analysis / Two and a Half Men-REPEAT (4.23M viewers, 1.0/3 A18-49 rating/share).

Last week’s numbers (CSI: NY – 10:00-11:00):

Households – 8.6/15
Viewers – 15.54M
Adults 18-49 – 3.5/10

The CW finished in fifth place for the evening with a 0.8/1 household rating/share, 1.11 million viewers and a 0.5/1 rating/share among adults 18-49.

Last Week:

0.8/1 HH rating/share [#5]
1.26M
viewers [#5]
0.5/1
A18-49 rating/share [#5]

  • 8:00 p.m.: Gossip Girl-REPEAT (0.80M viewers, 0.3/1 A18-49 rating/share).
  • 9:00 p.m.: Life Unexpected-REPEAT (1.0/1 HH rating/share, 1.43M viewers, 0.6/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “American Idol” will be reported in next weeks report for Wednesday, February 3, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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