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Thursday Box Office (1/21/2010)

Avatar grossed $3.945 million on Thursday, an increase of about 4% from the day prior and only -16% below what it did last Thursday (which was better, in terms of percentage hold, from last week’s Thursday-to-Thursday performance). Through 35 days, Avatar stands at $516.797M domestically.  The film will pass The Dark Knight‘s domestic haul ($533.345M) on Saturday. More analysis, including worldwide numbers and the daily chart, after the jump.

Overseas, Avatar stands at a remarkable $1.173 billion, pushing its worldwide cume to $1.69 billion, or just about $153 million away from Titanic‘s $1.843B record (a record which will fall sometime next week).

Finishing in second place for the day was the Hughes brothers’ The Book of Eli, which grossed $2.044M — up 0.5% from the day prior — and pushing its domestic box office to a solid $45.003M through seven days of release ($49.503M worldwide cume).

Rounding out the top five, It’s Complicated took third place with $774,865 ($92.46M domestic cume / $130.947M worldwide cume) to sneak just ahead of The Lovely Bones in fourth with $764,707 ($22.82M domestic cume / $29.927M worldwide cume) and Sherlock Holmes in fifth place with $727,237 ($184.449M domestic cume / $356,149M worldwide cume).

Daily chart for Thursday, January 21, 2010

Rank Movie Thursday Gross Percent Change from Wednesday Theaters
1 Avatar $3,945,213 +4.0% 3,285
2 The Book of Eli $2,044,218 +0.5% 3,111
3 It’s Complicated $774,865 +7.3%
2,670
4 The Lovely Bones $764,707 +4.1% 2,563
5 Sherlock Holmes $727,237 +5.6%
3,173
6 Up in the Air $480,458 +6.2%
2,107
7 The Blind Side $474,098 +15.8%
2,408
8 Alvin and the Chipmunks: The Squeakquel $410,308 +7.1%
3,296
9 Leap Year $401,965 +10.3%
2,512
10 Daybreakers $387,727 -1.0%
2,523

Source: Box Office Mojo

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