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Broadcast TV Ratings for Friday, January 15, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
5.5/10 9.05M 2.2/7
4.5/8 6.84M 1.5/5
3.2/6 5.08M 1.5/5

1.9/3 2.98M 1.0/3
0.8/1 1.24M 0.5/2

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

CBS finished in first place for the evening with a 5.5/10 HH rating/share, 9.08 million viewers and a 2.1/7 rating/share among adults 18-49.

Last Week:

5.6/9 HH rating [#1]

9.08M viewers [#1]

2.1/7 A18-49 [#1]

  • 8:00 p.m.: Ghost Whisperer (5.3/9 HH rating/share, 8.62M viewers, 2.2/7 A18-49 rating/share).

Week-to-week numbers:

Households – 5.4/9 to 5.3/9 (-2%)
Viewers – 8.94M to 8.62M (-4%/-0.32M)
Adults 18-49 – 2.2/7 to 2.2/7 (n/c)

  • 9:00 p.m.: Medium (5.5/9 HH rating/share, 9.00M viewers, 2.2/7 A18-49 rating/share).

Week-to-week numbers:

Households – 5.3/9 to 5.5/9 (+4%)
Viewers – 8.87M to 9.00M (+1.5%/+0.13M)
Adults 18-49 – 2.1/6 to 2.2/7 (+5%)

  • 10:00 p.m.: Numb3rs (5.7/10 HH rating/share, 9.52M viewers, 2.2/7 A18-49 rating/share).

Week-to-week numbers:

Households – 5.8/10 to 5.7/10 (-2%)
Viewers – 9.24M to 9.52M (+3%/+0.28M)
Adults 18-49 – 2.1/6 to 2.2/7 (+5%)

NBC followed in second place for the evening with a 4.5/8 HH rating/share and 6.84 million viewers and was tied for second place among adults 18-49 with a 1.5/5 rating/share.

Last Week:

5.2/9 HH rating [#2]

7.89M viewers [#2]

1.7/5 A18-49 rating [#2]

  • 8:00 p.m.: Law & Order (4.7/8 HH rating/share, 7.32M viewers, 1.4/5 A18-49 rating/share).

Episode-to-episode numbers (12/11/2009):

Households – 5.7/10 to 4.7/8 (-17.5%)
Viewers – 8.81M to 7.32M (-17%/-1.49M)
Adults 18-49 – 1.7/6 to 1.4/5 (-18%)

  • 9:00 p.m.: Dateline NBC (5.1/9 HH rating/share, 7.75M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers (8:00-10:01):

Households – 6.0/10 to 5.1/9 (-15%)
Viewers – 8.97M to 7.75M (-14%/-1.22M)
Adults 18-49 – 1.9/6 to 1.6/5 (-16%)

  • 10:00 (10:01) p.m.: The Jay Leno Show (3.6/6 HH rating/share, 5.44M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 3.5/6 to 3.6/6 (+3%)
Viewers – 5.62M to 5.44M (-3%/-0.18M)
Adults 18-49 – 1.4/4 to 1.4/5 (n/c)

Episode-to-episode numbers (THUR; 1/14/2010 – 10:01-11:00):

Households – 3.0/5 to 3.6/6 (+20%)
Viewers – 4.40M to 5.44M (+24%/+1.04M)
Adults 18-49 – 1.3/4 to 1.4/5 (+13%)

ABC finished in third place for the evening with a 3.2/6 HH rating/share, 5.08 million viewers, but managed a second place tie among adults 18-49 with a 1.5/5 rating/share.

Last Week:

3.5/6 HH rating [#3]

5.31M viewers [#3]

1.6/5 A18-49 rating [#3]

  • 8:00 p.m.: Supernanny (3.5/6 HH rating/share, 5.39M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.8/5 to 3.5/6 (+25%)
Viewers – 4.17M to 5.39M (+29%/+1.22M)
Adults 18-49 – 1.1/4 to 1.6/5 (+45.5%)

  • 9:00 p.m.: Shark Tank (2.7/5 HH rating/share, 4.43M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers (time slot premiere):

Households – 2.4/4 to 2.7/5 (+12.5%)
Viewers – 3.94M to 4.43M (+12%/+0.49M)
Adults 18-49 – 1.4/4 to 1.6/5 (+14%)

  • 10:00 p.m.: 20/20 (3.6/6 HH rating/share, 5.41M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers:

Households – 5.3/9 to 3.6/6 (-32%)
Viewers – 7.81M to 5.41M (-31%/-2.40M)
Adults 18-49 – 2.3/7 to 1.4/4 (-39%)

FOX followed in fourth place for the evening with a 1.9/3 HH rating/share, 2.98 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

2.3/4 HH rating [#4]

3.67M viewers [#4]

1.1/3 A18-49 rating [#4]

  • 8:00 p.m.: Bones-REPEAT (2.4/4 HH rating/share, 3.87M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m.: Dollhouse (1.4/2 HH rating/share, 2.08M viewers, 0.8/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/3 to 1.4/2 (-7%)
Viewers – 2.37M to 2.08M (-12%/-0.29M)
Adults 18-49 – 0.8/3 to 0.8/3 (n/c)

The CW finished in fifth place for the evening with a 0.8/1 HH rating/share, 1.24 million viewers and a 0.5/2 rating/share among adults 18-49.

Last Week:

0.9/2 HH rating [#5]

1.52M viewers [#5]

0.6/2 A18-49 rating [#5]

  • 8:00 & 9:00 p.m.: Smallville-REPEAT & Smallville-REPEAT (0.8/1 HH rating/share, 1.24M viewers, 0.5/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Numb3rs” will be reported in next weeks report for Friday, January 22, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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