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Thursday Box Office (1/14/2010): $4.7M for Avatar ; Crosses $450M Domestic (Worldwide Update: $1.425 Billion)

Avatar grossed $4.70 million on Thursday, down less than 1% from the day prior and only -23% from the week prior. That was enough to push the film past the $450 million mark domestically ($450.467 million) in just 28 days, which is 2nd fastest behind The Dark Knight which reached that mark in 27 days (albeit with a huge head start).

By the end of the weekend, Avatar will be past $475 million, finishing somewhere around the $490 million mark by the close of Monday and the Martin Luther King Jr. holiday.  Worldwide box office stands at $1.425 billion and should have no problem at surpassing $1.5 billion by the end of the weekend.  More analysis after the jump.

In terms of the match-up between Avatar and The Dark Knight, Avatar is now within $4.2 million of passing the #2 all-time domestic performer on a day-to-day basis.  Avatar will accomplish that feat tomorrow, on its 29th day of release.  That’s pretty remarkable considering Avatar had to close a $81.4 million gap after its first weekend (with a deficit that continued to increase until day eight, where it peaked at $101.7 million). Here’s the latest Avatar vs. The Dark Knight chart [through day 28–click to enlarge]:

I’ve increased my prediction range for the total domestic take of Avatar to between $600-675 million.  Which means I’m almost certain that Avatar will pass Titanic to become the highest grossing film of all-time ($600.788 million domestic and $1.843 billion worldwide are the current high marks held by Titanic).  That would put my worldwide projections at between $1.9 billion and $2.2 billion (with between $1.3 billion and $1.5 billion coming from overseas markets).

Here’s the daily chart for Thursday.

Rank Movie Thursday Gross Percent Change from Wednesday Theaters
1 Avatar $4,698,802 -0.9% 3,422
2 Sherlock Holmes $1,204,471 n/c 3,626
3 It’s Complicated $1,064,020 +0.1%
2,955
4 Daybreakers $827,012 -7.9% 2,523
5 Alvin and the Chipmunks: The Squeakquel $643,678 +4.9%
3,641
6 Up in the Air $641,362 -1.9%
2,218
7 Leap Year $627,750 +6.4%
2,511
8 The Blind Side $607,082 +6.8%
2,880
9 Youth in Revolt $484,452 -4.9%
1,873
10 The Princess and the Frog $259,254 +11.8%
2,620

Source: Box Office Mojo

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