Avatar grossed $4.70 million on Thursday, down less than 1% from the day prior and only -23% from the week prior. That was enough to push the film past the $450 million mark domestically ($450.467 million) in just 28 days, which is 2nd fastest behind The Dark Knight which reached that mark in 27 days (albeit with a huge head start).
By the end of the weekend, Avatar will be past $475 million, finishing somewhere around the $490 million mark by the close of Monday and the Martin Luther King Jr. holiday. Worldwide box office stands at $1.425 billion and should have no problem at surpassing $1.5 billion by the end of the weekend. More analysis after the jump.
In terms of the match-up between Avatar and The Dark Knight, Avatar is now within $4.2 million of passing the #2 all-time domestic performer on a day-to-day basis. Avatar will accomplish that feat tomorrow, on its 29th day of release. That’s pretty remarkable considering Avatar had to close a $81.4 million gap after its first weekend (with a deficit that continued to increase until day eight, where it peaked at $101.7 million). Here’s the latest Avatar vs. The Dark Knight chart [through day 28–click to enlarge]:
I’ve increased my prediction range for the total domestic take of Avatar to between $600-675 million. Which means I’m almost certain that Avatar will pass Titanic to become the highest grossing film of all-time ($600.788 million domestic and $1.843 billion worldwide are the current high marks held by Titanic). That would put my worldwide projections at between $1.9 billion and $2.2 billion (with between $1.3 billion and $1.5 billion coming from overseas markets).
Here’s the daily chart for Thursday.
|Rank||Movie||Thursday Gross||Percent Change from Wednesday||Theaters|
|5||Alvin and the Chipmunks: The Squeakquel||$643,678||+4.9%
|6||Up in the Air||$641,362||-1.9%
|8||The Blind Side||$607,082||+6.8%
|9||Youth in Revolt||$484,452||-4.9%
|10||The Princess and the Frog||$259,254||+11.8%
Source: Box Office Mojo