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Broadcast TV Ratings for Sunday, January 10, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share

10.9/17

20.04M 8.0/20
6.4/10 10.53M 3.3/8
5.9/9 9.13M 1.6/4

4.1/6 7.18M 2.2/4

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

FOX finished in first place for the evening with a 10.9/17 HH rating/share, 20.04 million viewers and an 8.0/20 rating/share among adults 18-49.

Last Week:

5.2/8 HH Rating/Share [#4]
9.06M Viewers [#4]
3.8/9 A18-49 Rating [#2]

  • Note: Due to the live sporting event the following numbers, for FOX only, are based on the final national numbers.
  • 4:15 p.m.: NFC Wild Card: Green Bay Packers at Arizona Cardinals (19.6/34 HH rating/share, 34.41M viewers, 12.2/36 A18-49 rating/share).

Year-to-year numbers (NFC Wild Card: Philadelphia Eagles at Minnesota Vikings – 1/4/2009 – 4:30-7:56) :

Households – 17.6/30 to 19.6/34 (+11%)
Viewers – 30.03M to 34.41M (+15%/+4.38M)
Adults 18-49 – 10.8/31 to 12.2/36 (+13%)

  • 8:06 p.m.: NFC Wild Card: Postgame (14.0/22 HH rating/share, 25.18M viewers, 9.9/26 A18-49 rating/share).

Year-to-year numbers (NFC Wild Card: Postgame – 1/4/2009 – 4:56-8:04) :

Households – 9.8/16 to 14.0/22 (+43%)
Viewers – 16.42M to 25.18M (+53%/+8.76M)
Adults 18-49 – 6.2/16 to 9.9/26 (+60%)

Last week’s numbers (Fox NFL Sunday – 4:15-7:25) :

Households – 15.2/26
Viewers – 26.45M
Adults 18-49 – 9.2/27

Last week’s numbers (The OT – 7:25-8:00) :

Households – 6.8/11
Viewers – 11.51M
Adults 18-49 – 4.3/11

  • 8:13 p.m.: The Simpsons (8.0/12 HH rating/share, 14.62M viewers, 6.9/17 A18-49 rating/share).

Week-to-week numbers (8:00-8:30):

Households – 4.7/7 to 8.0/12 (+70%)
Viewers – 8.55M to 14.62M (+71%/+6.07M)
Adults 18-49 – 4.0/10 to 6.9/17  (+72.5%)

  • 8:44 p.m.: The Simpsons – 20th Anniversary Special: In 3D! On Ice! (6.1/9 HH rating/share, 11.43M viewers, 5.5/13 A18-49 rating/share).

Last week’s numbers (Family Guy – 9:00-9:31):

Households – 4.6/7
Viewers – 8.16M
Adults 18-49 – 4.0/9

  • 9:44 p.m.: The Cleveland Show (4.5/7 HH rating/share, 8.14M viewers, 3.8/9 A18-49 rating/share).

Week-to-week numbers (8:30-9:00):

Households – 3.8/6 to 4.5/7 (+18%)
Viewers – 6.94M to 8.14M (+17%/+1.20M)
Adults 18-49 – 3.3/8 to 3.8/9 (+15%)

Last week’s numbers (American Dad – 9:31-10:00):

Households – 3.5/5
Viewers – 5.90M
Adults 18-49 – 2.8/7

ABC followed in second place for the evening with a 6.4/10 HH rating/share, 10.53 million viewers and a 3.3/8 rating/share among adults 18-49.

Last Week:

7.0/11 HH Rating/Share [#2]
11.84M Viewers [#2]
3.7/9 A18-49 Rating [#3]

  • 7:00 p.m.: America’s Funniest Home Videos (4.0/6 HH rating/share, 6.93M viewers, 1.8/5 A18-49 rating/share).

Week-to-week numbers:

Households – 5.5/9 to 4.0/6 (-27%)
Viewers – 10.15M to 6.93M (-32%/-3.22M)
Adults 18-49 – 2.7/7 to 1.8/5 (-33%)

  • 8:00 p.m.: Extreme Makeover: Home Edition (6.0/9 HH rating/share, 10.61M viewers, 3.2/8 A18-49 rating/share).

Week-to-week numbers:

Households – 6.1/9 to 6.0/9 (-2%)
Viewers – 10.98M to 10.61M (-3%/-0.37M)
Adults 18-49 – 3.3/8 to 3.2/8 (-3%)

  • 9:00 p.m.: Desperate Housewives (8.8/13 HH rating/share, 14.01M viewers, 4.7/11 A18-49 rating/share).

Week-to-week numbers:

Households – 9.2/14 to 8.8/13 (-4%)
Viewers – 15.35M to 14.01M (-9%/-1.34M)
Adults 18-49 – 5.3/12 to 4.7/11 (-11%)

  • 10:00 (10:01) p.m.: Brothers & Sisters (6.9/11 HH rating/share, 10.59M viewers, 3.3/9 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 7.0/12 to 6.9/11 (-1%)
Viewers – 10.78M to 10.59M (-2%/-0.19M)
Adults 18-49 – 3.5/9 to 3.3/9 (-6%)

CBS finished in third place for the evening with a 5.9/9 HH rating/share and 9.13 million viewers, but was fourth among among adults 18-49 with a 1.6/4 rating/share.

Last Week

6.6/10 HH Rating/Share [#3]
10.50M Viewers [#3]
2.2/5 A18-49 Rating [#4]

  • 7:00 p.m.: 60 Minutes (6.4/10 HH rating/share, 9.88M viewers, 1.5/4 A18-49 rating/share).

Week-to-week numbers (7:27-8:27):

Households – 9.1/14 to 6.4/10 (-30%)
Viewers – 14.84M to 9.88M (-33%/-4.96M)
Adults 18-49 – 2.7/7 to 1.5/4 (-44%)

Last week’s numbers (CBS NFL Football – 4:17-7:27):

Households – 7.7/13
Viewers – 12.94M
Adults 18-49 – 4.4/13

  • 8:00 p.m.: NCIS: Los Angeles-REPEAT (4.5/7 HH rating/share, 6.99M viewers, 1.1/2 A18-49 rating/share).
  • 9:00 p.m.: Cold Case (6.5/10 HH rating/share, 10.24M viewers, 1.9/5 A18-49 rating/share).

Episode-to-episode numbers (12/13/2009 – 9:21-10:21):

Households – 6.5/10 to 6.5/10 (n/c)
Viewers – 10.30M to 10.24M (-1%/-0.06M)
Adults 18-49 – 2.1/5 to 1.9/5 (-9.5%)

  • 10:00 p.m.: Criminal Minds-REPEAT (6.0/10 HH rating/share, 9.43M viewers, 2.1/5 A18-49 rating/share).

NBC followed in fourth place for the evening with a 4.1/6 HH rating/share and 7.18 million viewers, but managed a third place finish among adults 18-49 with a 2.2/5 rating/share.

Last Week:

7.5/12 HH Rating/Share [#1]
12.39M Viewers [#1]
4.6/11 A18-49 Rating [#1]

  • 7:00 p.m: A two-hour edition of Dateline NBC (4.0/6 HH rating/share, 6.33M viewers, 1.4/4 A18-49 rating/share).

Last week’s numbers (Football Night in America, Part 2 – 7:30-7:55):

Households – 3.4/5
Viewers – 5.83M
Adults 18-49 – 2.1/6

Last week’s numbers (Football Night in America, Part 3 – 7:55-8:22):

Households – 5.9/9
Viewers – 10.13M
Adults 18-49 – 3.7/9

Last week’s numbers (NBC Sunday Night Football: Pre-Kick – 8:22-8:31):

Households – 8.3/13
Viewers – 14.16M
Adults 18-49 – 5.1/13

  • 9:00 p.m: The first hour of the two-episode/two-hour third season premiere of Chuck (4.2/6 HH rating/share, 7.69M viewers, 3.0/7 A18-49 rating/share).

Season premiere comparison (MON; 9/29/2008 – 8:00-9:00):

Households – 4.1/6 to 4.2/6 (+2%)
Viewers – 6.84M to 7.69M (+12%/+0.85M)
Adults 18-49 – 2.7/7 to 3.0/7 (+11%)

  • 10:00 p.m: Another episode of Chuck (4.0/7 HH rating/share, 7.19M viewers, 2.9/7 A18-49 rating/share).

Last week’s numbers (NBC Sunday Night Football: Cincinnati Bengals at New York Jets – 8:31-11:13):

Households – 10.0/16
Viewers – 16.33M
Adults 18-49 – 6.1/15

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “60 Minutes” will be reported in next weeks report for Sunday, January 17, 2010.

Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.