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Friday Box Office (1/8/2010): $13.3M for Avatar; Headed For 4th Weekend Record; Daybreakers Tops Among New Releases With $5.9M

Avatar took in a estimated 1st place $13.275 million on Friday, pushing the film’s domestic cume to an estimated $393.815 million through just 22 days of release.  The film is poised to pass $400M domestically today (Saturday) and become the top-grossing film of 2009 this weekend (currently held by Transformers: Revenge of the Fallen at $402.112 million). Worldwide Avatar is at $1.176 billion.

In terms of new releases, Daybreakers finished out on top with an estimated 2nd place $5.9 million.  That was well ahead of the two other new releases Leap Year (#5: $3.315 million) and Youth in Revolt (#7: $2.725 million).

Rounding out the top five, Sherlock Holmes was 3rd with an estimated $5.12 million, followed by Alvin and the Chipmunks: The Squeakquel in 4th place with an estimated $3.55 million.  More analysis after the jump.

Projecting out the weekend, Avatar will easily crush the fourth weekend record with somewhere between $45-50 million.  The current fourth weekend record is held by Titanic ($28.716 million). Not only that, but Avatar will also hold the two highest-grossing January weekends ever.

Before we get to the daily chart, here’s the latest Avatar vs. TDK comparison chart (through day 22).

Avatar‘s 22nd day estimate of $13.275 million is a whopping 75% ahead of TDK‘s 22nd day ($7.577 million).  As shown above, the gap between the two is now just $29.274 million.  At this rate, I estimate that Avatar will pass up TDK – on a daily basis — next Friday or Saturday.

The Friday chart follows below [I’ll update with actuals as soon as they are made available].

Rank Movie Friday Gross
(Estimates)
Percent Change from Thursday Theaters
1 Avatar $13,275,000 +117.8% 3,422
2 Daybreakers $5,900,000 NEW 2,523
3 Sherlock Holmes $5,120,000 +166.8% 3,626
4 Alvin and the Chipmunks: The Squeakquel $3,550,000 +248.3% 2,641
5 Leap Year $3,315,000 NEW 2,511
6 It’s Complicated $3,235,000 +132.7% 2,955
7 Youth in Revolt $2,725,000 NEW 1,873
8 The Blind Side $2,215,000 +247.1% 2,880
9 Up in the Air $2,100,000 +197.8% 2,218
10 The Princess and the Frog $960,000 +148.8% 2,620

Source: Box Office Mojo

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