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Broadcast TV Ratings for Thursday, January 7, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
15.8/24 28.50M 9.5/24
6.7/10 10.26M 2.1/5
2.9/4 4.54M 1.4/3
2.7/4 4.10M 1.5/4
1.1/2 1.66M 0.6/2

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

ABC finished in first place for the evening with a 15.8/24 HH rating/share, 28.50 million viewers and a 9.5/24 rating/share among adults 18-49.

Last Week:

3.9/8 HH rating [#2]

7.17M viewers [#1]

2.1/8 A18-49 rating [#1]

  • Note: Due to the live sporting event the following numbers, for ABC only, are based on the final national numbers.
  • 8:00 p.m.: Citi BCS National Championship Pregame (10.0/16 HH rating/share, 17.28M viewers, 5.2/16 A18-49 rating/share).

Year-to-year numbers (FOX – 1/8/2009 – BCS National Championship Pregame – 8:00-8:20):

Households – 5.7/10 to 10.0/16 (+75%)
Viewers – 9.65M to 17.28M (+79%/+7.63M)
Adults 18-49 – 3.2/11 to 5.2/16 (+62.5%)

Last week’s numbers (Film: Wild Hogs – 8:00-10:00):

Households – 3.7/7
Viewers – 6.41M
Adults 18-49 – 1.7/6

  • 8:32 p.m.: Citi BCS National Championship: Alabama vs. Texas (17.2/28 HH rating/share, 30.78M viewers, 10.5/28 A18-49 rating/share).

Year-to-year numbers (FOX – 1/8/2009 – BCS National Championship: Florida vs. Oklahoma – 8:20-11:49):

Households – 15.8/25 to 17.2/28 (+9%)
Viewers – 26.77M to 30.78M (+15%/+4.01M)
Adults 18-49 – 9.5/25 to 10.5/28 (+10.5%)

Last week’s numbers (Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest – 10:00):

Households – 4.1/9
Viewers – 8.21M
Adults 18-49 – 2.7/10

CBS followed in second place for the evening with a 6.7/10 HH rating/share, 10.26 million viewers and a 2.1/5 rating/share among adults 18-49.

Last Week:

4.0/8 HH rating [#1]

6.43M viewers [#2]

1.1/4 A18-49 rating [#2]

  • 8:00 p.m.: CSI: Crime Scene Investigation-REPEAT (6.0/9 HH rating/share, 9.40M viewers, 1.9/5 A18-49 rating/share).
  • 9:00 p.m.: CSI: Crime Scene Investigation-REPEAT (6.8/10 HH rating/share, 10.41M viewers, 2.3/5 A18-49 rating/share).
  • 10:00 p.m.: The Mentalist-REPEAT (7.3/12 HH rating/share, 10.98M viewers, 2.2/6 A18-49 rating/share).

FOX finished in third place for the evening with a 2.9/4 HH rating/share and 4.54 million viewers, but was fourth among adults 18-49 with a 1.4/3 rating/share.

Last Week:

2.2/4 HH rating [#3]

3.27M viewers [#3]

0.9/3 A18-49 rating [#4]

  • 8:00 p.m.: Bones-REPEAT (3.7/6 HH rating/share, 5.98M viewers, 1.7/5 A18-49 rating/share).
  • 9:00 p.m.: Fringe-REPEAT (2.0/3 HH rating/share, 3.10M viewers, 1.0/3 A18-49 rating/share).

NBC followed in fourth place for the evening with a 2.7/4 HH rating/share and 4.10 million viewers, but managed a third place finish among adults 18-49 with a 1.5/4 rating/share.

Last Week:

1.9/4 HH rating [#4]

3.00M viewers [#4]

1.0/4 A18-49 rating [#3]

  • 8:00 p.m.: 30 Rock-REPEAT (2.8/4 HH rating/share, 4.51M viewers, 1.7/5 A18-49 rating/share).
  • 8:30 p.m.: Parks and Recreation-REPEAT (2.1/3 HH rating/share, 3.21M viewers, 1.3/3 A18-49 rating/share).
  • 9:00 p.m.: The Office-REPEAT (2.5/4 HH rating/share, 3.93M viewers, 1.7/4 A18-49 rating/share).
  • 9:30 p.m.: 30 Rock-REPEAT (2.5/4 HH rating/share, 3.78M viewers, 1.7/4 A18-49 rating/share).
  • 10:00 p.m.: The Jay Leno Show (3.0/5 HH rating/share, 4.58M viewers, 1.4/4 A18-49 rating/share).

Episode-to-episode numbers (WED; 1/6/2010 – 10:01-11:00):

Households – 3.4/6 to 3.0/5 (-12%)
Viewers – 5.11M to 4.58M (-10%/-0.53M)
Adults 18-49 – 1.5/4 to 1.4/4 (-7%)

Last week’s numbers (NBC’s New Year’s Eve with Carson Daly):

Households – 1.9/4
Viewers – 3.36M
Adults 18-49 – 1.2/4

The CW finished in fifth place for the evening with a 1.1/2 HH rating/share, 1.66 million viewers and a 0.6/2 rating/share among adults 18-49.

Last Week:

0.6/1 HH rating [#5]

0.90M viewers [#5]

0.3/1 A18-49 rating [#5]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (1.1/2 HH rating/share, 1.78M viewers, 0.7/2 A18-49 rating/share).
  • 9:00 p.m.: Supernatural-REPEAT (1.0/1 HH rating/share, 1.53M viewers, 0.6/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Allstate BCS National Championship: Alabama vs. Texas” will be reported in next weeks report for Thursday, January 14, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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