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FOX’s 2010 BCS Coverage Up (Slightly) From 2009

The three BCS games on FOX this season averaged a 7.9/13 HH rating/share, 13.41 million viewers and a 4.4/12 A18-49 rating/share.  Last season, the three games averaged a 7.9/13 HH rating/share, 13.25 million viewers and a 4.4/12 A18-49 rating/share.

Although the gain from last season is slight (+1% or +160,000 viewers), it marks FOX Sports’ fifth consecutive major sports event/package to post audience increase over the previous year (joining MLB All-Star Game, MLB League Championship Series, MLB World Series and NFL Regular Season).  Head on over the jump to see 2009 to 2010 comparisons for the Sugar Bowl [up from 2009], Fiesta Bowl [down from 2009] and Orange Bowl [up from 2009].

Allstate Sugar Bowl: Florida vs. Cincinnati (2009’s Alabama vs. Utah match-up in parenthesis)

  • Households – (7.8/13) to 8.5/15 [+9%]
  • Viewers – (13.37M) to 15.53M [+16%/+2.16M]
  • Adults 18-49 – (4.3/12) to 5.1/14 [+19%]

Tostitos Fiesta Bowl: TCU vs. Boise State (2009’s Texas vs. Ohio State match-up in parenthesis)

  • Households – (10.4/17) to 8.2/13 [-21%]
  • Viewers – (17.06M) to 13.82M [-19%/-3.24M]
  • Adults 18-49 – (6.0/16) to 4.6/12 [-23%]

Fed Ex Orange Bowl: Georgia Tech vs. Iowa (2009’s Cincinnati vs. Virginia Tech match-up in parenthesis)

  • Households – (5.4/9) to 6.8/11 [+26%]
  • Viewers – (9.32M) to 10.88M [+17%/+1.56M]
  • Adults 18-49 – (3.0/8) to 3.6/10 [+20%]

Overall Average (2009’s Three-game average in parenthesis)

  • Households – (7.9/13) to 7.9/13 [n/c]
  • Viewers – (13.25M) to 13.41M [+1%/+0.16M]
  • Adults 18-49 – (4.4/12) to 4.4/12 [n/c]

FOX’s press release is included below.

2010 BCS ON FOX AUDIENCE UP FROM ‘09

The complete 2010 Bowl Championship Series on FOX (three games) averaged a 7.9/13 household rating/share and 13.4 million viewers,  flat with last year’s rating for the same three games, but up +1% in average audience (13.4 mill vs. 13.3 mill). This marks FOX Sports’ fifth consecutive major sports event/package to post audience increases over the previous year (MLB All-Star Game, MLB League Championship Series, MLB World Series, NFL Regular Season and BCS).

FOX Sports concluded its presentation of 2010 Bowl Championship Series last night with coverage of the FEDEX ORANGE BOWL.  The close game that featured Georgia Tech take on Iowa averaged a 6.8/11 average household rating/share with 10.9 million viewers, up +26% over last year’s Orange Bowl (Cincinnati/Virginia Tech, 5.4/9, 9.3 million viewers). Against last year’s comparable third BCS game, the 2009 TOSTITOS FIESTA BOWL that  featured powerhouses Ohio State and Texas, the game is down -35% (10.4/17; 17.1 mill).

Atlanta led all markets with an impressive 21.5/32, followed by Birmingham (19.6/27), Columbus (18.9/29) and New Orleans (12.8/19).

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