Coming off continued strong weekday performances on Monday and Tuesday, Avatar again grossed more on Wednesday (12/30/2009) and Thursday (12/31/2009) than it did the week before.
The 3D sci-fi epic from director James Cameron grossed $18.466 million on Wednesday (+12% from the Wednesday prior) and an estimated $14.925 million on New Years Eve (+34% from the Thursday prior). That brought the film’s domestic cume to an impressive $283.811 million through just 14 days of release (all at $10M+).
As expected, Avatar will break the 3rd weekend record — currently held by Spider-Man with its $45.037 million — with an expected $60-65 million. That was guaranteed with its absolutely phenomenal Friday performance of an estimated $25.2 million. By the end of the weekend, Avatar will be between $340-345 million and will have had an incredible 17 straight days with at least $10 million a day (destroying the previous record of 12 straight days). The film’s current domestic cume is an estimated $309.011 million / $785.204 million worldwide. More box office analysis below the fold.
Rounding out the top three, Alvin and the Chipmunks: The Squeakquel grossed $11.777 million on Tuesday and an estimated $8.75 million on Thursday bringing its nine-day total to an estimated $120.745 million. Sherlock Holmes was close behind with an estimated $9.75 million on Wednesday and an estimated $8.72 million on Thursday for a seven-day total of $102.29 million domestic.
However, according to studio estimates, Sherlock Holmes pulled in front on Friday with an estimated $14.915 million (an estimated $117.205 million cume) versus an estimated $12.65 million for Alvin and the Chipmunks: The Squeakquel ( an estimated $133.395 million cume). Sherlock should gather another $35-40M for the weekend, with ‘Alvin 2′ at between $30-35 million.
Filling out the top five, It’s Complicated took in an estimated $7.127 million on Friday (an estimated $47.531 million cume), while The Blind Side continues its surprisingly strong run with an estimated $4.535 million on Friday (pushing its domestic cume beyond $200M to an estimated $200.938 million) through 43 days in release.
Friday estimates, in chart form, are included below:
|Rank||Movie||Friday (1/1/2010) Gross
|Percent Change from Thursday||Theaters|
|3||Alvin and the Chipmunks: The Squeakquel||$12,650,000||+44.6%||3,747|
|5||The Blind Side||$4,535,000||+31.8%||2,926|
|6||Up in the Air||$4,100,000||+47.2%||1,895|
|7||The Princess and the Frog||$3,680,000||+38.3%||3,328|
|8||Did You Hear About The Morgans?||$1,950,000||n/a||2,718|
Source: Box Office Mojo