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Broadcast TV Ratings for Friday, January 1, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
7.8/13 14.35M 4.6/12
4.3/7 7.16M 2.1/6
3.1/5 4.70M 1.0/3

2.2/4 3.37M 0.9/3
0.8/1 1.24M 0.5/1

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

Note: Due to the unavailability of the final national ratings for last week’s numbers, all week-ago numbers in this week’s report (including the “Last Week” numbers) are based on the fast affiliate numbers.

FOX finished in first place for the evening with a 7.8/13 HH rating/share, 14.35 million viewers and a 4.6/12 rating/share among adults 18-49.

Last Week (fast affiliates):

x.x/x HH rating [#x]

2.52M viewers [#4]

0.7/2 A18-49 rating [#4]

  • Note: Due to the live sporting event the following numbers, for FOX only, will be updated with the final national numbers as soon as they are released.
  • 8:00 p.m.: Sugar Bowl: Pregame (3.3/5 HH rating/share, 5.86M viewers, 1.8/5 A18-49 rating/share).

Year-to-year numbers (Sugar Bowl: Pregame – 7:30-8:19):

Households – 2.5/5 to 3.3/5 (+32%)
Viewers – 4.05M to 5.86M (+45%/+1.81M)
Adults 18-49 – 1.2/4 to 1.8/5 (+50%)

Last week’s numbers (‘Til Death – 8:00-8:30 – fast affiliates):

Households –
Viewers – 2.51M
Adults 18-49 – 0.7/2

  • 8:30 p.m.: Sugar Bowl: Cincinnati vs. Florida (8.7/14 HH rating/share, 16.05M viewers, 5.1/14 A18-49 rating/share).

Year-to-year numbers (Sugar Bowl: Alabama vs. Utah – 8:19-11:30):

Households – 7.8/13 to 8.7/14 (+11.5%)
Viewers – 13.37M to 16.05M (+20%/+2.68M)
Adults 18-49 – 4.3/12 to 5.1/14 (+19%)

Last week’s numbers (‘Til Death – 8:30-9:00 – fast affiliates):

Households –
Viewers – 2.40M
Adults 18-49 – 0.6/2

Last week’s numbers (‘Til Death – 9:00-9:30 – fast affiliates):

Households –
Viewers – 2.43M
Adults 18-49 – 0.7/2

Last week’s numbers (‘Til Death – 9:30-10:00 – fast affiliates):

Households –
Viewers – 2.74M
Adults 18-49 – 0.8/3

ABC followed in second place for the evening with a 4.3/7 HH rating/share, 7.16 million viewers and a 2.1/6 rating/share among adults 18-49.

Last Week (fast affiliates):

x.x/x HH rating [#x]

3.81M viewers [#3]

1.3/4 A18-49 rating [#t1]

  • Note: Due to the live sporting event the following numbers, for ABC only, will be updated with the final national numbers as soon as they are released.
  • 8:00 p.m.: The final part of Rose Bowl: Ohio St. vs. Oregon (10.8/18 HH rating/share, 19.95M viewers, 5.8/16 A18-49 rating/share).

Last year’s numbers (THUR; 1/1/2009 – 5:00-8:40 – Rose Bowl: Southern California vs. Penn State):

Households – 11.7/21
Viewers – 20.60M
Adults 18-49 – 6.5/20

  • 8:30 p.m.: Better Off Ted (3.4/6 HH rating/share, 5.62M viewers, 1.7/5 A18-49 rating/share).

Episode-to-episode numbers (TUES; 12/29/2009 – 9:30-10:00 – fast affiliates):

Households – 1.7/3 to 3.4/6 (+100%)
Viewers – 2.69M to 5.62M (+109%/+2.93M)
Adults 18-49 – 1.0/3 to 1.7/5 (+70%)

  • 9:00 p.m.: Scrubs (2.3/4 HH rating/share, 3.53M viewers, 1.2/3 A18-49 rating/share).

Episode-to-episode numbers (12/22/2009 – 9:00-9:30):

Households – 2.2/4 to 2.3/4 (+4.5%)
Viewers – 3.43M to 3.53M (+3%/+0.10M)
Adults 18-49 – 1.3/4 to 1.2/3 (-8%)

  • 9:30 p.m.: Better Off Ted-REPEAT (1.8/3 HH rating/share, 2.74M viewers, 0.9/2 A18-49 rating/share).
  • 10:00 p.m.: 20/20-REPEAT (3.7/6 HH rating/share, 5.57M viewers, 1.6/5 A18-49 rating/share).

CBS finished in third place for the evening with a 3.1/5 HH rating/share, 4.70 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week (fast affiliates):

x.x/x HH rating [#x]

4.51M viewers [#1]

1.0/3 A18-49 [#3]

  • 8:00 p.m.: Ghost Whisperer-REPEAT (3.0/5 HH rating/share, 4.51M viewers, 1.0/3 A18-49 rating/share).
  • 9:00 p.m.: Medium-REPEAT (3.1/5 HH rating/share, 4.68M viewers, 1.0/3 A18-49 rating/share).
  • 10:00 p.m.: Numb3rs-REPEAT (3.2/6 HH rating/share, 4.91M viewers, 0.9/2 A18-49 rating/share).

NBC followed in fourth place for the evening with a 2.2/4 HH rating/share, 3.37 million viewers and a 0.9/3 rating/share among adults 18-49.

Last Week (fast affiliates):

x.x/x HH rating [#x]

4.28M viewers [#2]

1.3/4 A18-49 rating [#t1]

  • 8:00 p.m.: The Biggest Loser-REPEAT (2.2/4 HH rating/share, 3.38M viewers, 0.9/3 A18-49 rating/share).
  • 10:00 (10:01) p.m.: The Jay Leno Show-REPEAT (2.2/4 HH rating/share, 3.36M viewers, 1.0/3 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.8/1 HH rating/share, 1.24 million viewers and a 0.5/1 rating/share among adults 18-49.

Last Week (fast affiliates):

x.x/x HH rating [#x]

0.92M viewers [#5]

0.3/1 A18-49 rating [#5]

  • 8:00 p.m.: Smallville-REPEAT (0.9/1 HH rating/share, 1.35M viewers, 0.5/1 A18-49 rating/share).
  • 9:00 p.m.: Smallville-REPEAT (0.8/1 HH rating/share, 1.13M viewers, 0.5/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Rose Bowl: Ohio St. vs. Oregon” will be reported in next weeks report for Friday, January 8, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

Last Week:
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