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Broadcast TV Ratings for Thursday, December 31, 2009

Network HH Rating/Share Viewers A18-49 Rating/Share
4.0/8 6.43M 1.1/4
3.9/8 7.17M 2.1/8
2.2/4 3.27M 0.9/3
1.9/4 3.00M 1.0/4
0.6/1 0.90M 0.3/1

Head on over the jump to check out the rest of the night’s complete ratings and breakdown’s.

Note: Due to the unavailability of the final national ratings for last week’s report, all week-ago numbers in this week’s report (including the “Last Week” numbers) are based on the fast affiliate numbers.

CBS finished in first place for the evening with a 4.0/8 HH rating/share, but was second among both viewers (6.43 million) and adults 18-49 (1.1/4 rating/share).

Last Week (fast affiliates):

x.x/x HH rating [#x]

6.84M viewers [#1]

1.3/5 A18-49 rating [#3]

  • 8:00 p.m.: Medium-REPEAT (2.6/5 HH rating/share, 4.15M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: CSI: Crime Scene Investigation-REPEAT (4.4/9 HH rating/share, 7.10M viewers, 1.1/4 A18-49 rating/share).
  • 10:00 p.m.: The Mentalist-REPEAT (4.9/10 HH rating/share, 8.03M viewers, 1.4/5 A18-49 rating/share).

ABC followed in second place for the evening with a 3.9/8 HH rating/share, but managed a first place finish among both viewers (7.17 million) and adults 18-49 (2.1/8 rating/share).

Last Week (fast affiliates):

x.x HH rating [#x]

2.74M viewers [#4]

0.8/3 A18-49 rating [#4]

  • 8:00 p.m.: Film: Wild Hogs (3.8/8 HH rating/share, 6.68 viewers, 1.8/7 A18-49 rating/share).
  • 10:00 p.m.: Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest (4.1/9 HH rating/share, 8.15M viewers, 2.7/9 A18-49 rating/share).

Year-to-year numbers (WED; 12/31/2008):

Households – 4.3/9 to 4.1/9 (-5%)
Viewers – 8.55M to 8.15M (-5%/-0.40M)
Adults 18-49 – 2.8/10 to 2.7/9 (-4%)

FOX finished in third place for the evening with a 2.2/4 HH rating/share and 3.27 million viewers, but was fourth among adults 18-49 with a 0.9/3 rating/share.

Last Week (fast affiliates):

x.x/x HH rating [#x]

3.34M viewers [#3]

0.9/3 A18-49 rating [#3]

  • 8:00 p.m.: Bones-REPEAT (2.8/6 HH rating/share, 4.32M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m.: Fringe-REPEAT (1.5/3 HH rating/share, 2.22M viewers, 0.7/2 A18-49 rating/share).

NBC followed in fourth place for the evening with a 1.9/4 HH rating/share and 3.00 million viewers, but managed a third place finish among adults 18-49 with a 1.0/4 rating/share.

Last Week (fast affiliates):

x.x/x HH rating [#x]

5.31M viewers [#2]

1.6/5 A18-49 rating [#1]

  • 8:00 p.m.: 30 Rock-REPEAT (3.36M viewers, 1.1/4 A18-49 rating/share).
  • 8:30 p.m.: 30 Rock-REPEAT (2.93M viewers, 1.0/4 A18-49 rating/share).
  • 9:00 p.m.: 30 Rock-REPEAT (2.55M viewers, 0.9/3 A18-49 rating/share).
  • 9:30 p.m.: 30 Rock-REPEAT (2.45M viewers, 0.9/3 A18-49 rating/share).
  • 10:00 p.m.: NBC’s New Year’s Eve with Carson Daly (1.9/4 HH rating/share, 3.35M viewers, 1.2/4 A18-49 rating/share).

Year-to-year numbers (WED; 12/31/2008):

Households – 2.3/5 to 1.9/4 (-17%)
Viewers – 3.89M to 3.35M (-14%/-0.54M)
Adults 18-49 – 1.2/4 to 1.2/4 (n/c)

The CW finished in fifth place for the evening with a 0.6/1 HH rating/share, 0.90 million viewers and a 0.3/1 rating/share among adults 18-49.

Last Week (fast affiliates):

x.x/x HH rating [#x]

1.05M viewers [#5]

0.4/1 A18-49 rating [#5]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (0.7/1 HH rating/share, 1.08M viewers, 0.4/1 A18-49 rating/share).
  • 9:00 p.m.: Supernatural-REPEAT (0.5/1 HH rating/share, 716,000 viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” will be reported in next weeks report for Thursday, January 7, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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