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2012 Presidential Election

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Broadcast TV Ratings for Tuesday, December 1, 2009

Full ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

CBS finished in first place for the evening with a 6.9/11 household rating/share and 10.54 million viewers, but was second among adults 18-49 with a 2.4/7 rating/share.

Last Week:

10.3/17 HH rating/share [#1]
16.65M viewers [#1]
3.8/11 A18-49 rating/share [#2]

  • Note: Because of the President’s live address — which pre-empted at least 35 minutes of programming on the various networks — the following numbers are based on the final national numbers.
  • 8:00 p.m.: Presidential Address (Not counted in the national ratings).

Last week’s numbers (NCIS):

Households – 12.3/20
Viewers – 20.35M
Adults 18-49 – 4.4/13

  • 8:38 p.m.: CBS News: Presidential Address Analysis (5.8/9 HH rating/share, 8.95M viewers, 1.6/5 A18-49 rating/share).
  • 9:00 p.m.: NCIS-REPEAT (9.3/15 HH rating/share, 14.28M viewers, 2.7/7 A18-49 rating/share).

Last week’s numbers (NCIS: Los Angeles – 9:00-10:00 p.m.):

Households – 10.4/16
Viewers – 17.22M
Adults 18-49 – 4.3/12

  • 10:00 p.m.: The special The Victoria’s Secret Fashion Show (5.2/9 HH rating/share, 8.01M viewers, 2.9/8 A18-49 rating/share).

Year-to-year numbers (WED; 12/3/2008):

Households – 5.4/9 to 5.2/9 (-4%)
Viewers – 8.68M to 8.01M (-8%/-0.67M)
Adults 18-49 – 3.6/10 to 2.9/8 (-19%)

Last week’s numbers (The Good Wife):

Households – 8.1/14
Viewers – 12.53M
Adults 18-49 – 2.8/8

NBC followed in second place for the evening with a 5.9/9 household rating/share and 9.34 million viewers, but managed a first place finish among adults 18-49 with a 3.2/9 rating/share.

Last Week:

4.7/8 HH rating/share [#3]
7.59M viewers [#3]
2.9/8 A18-49 rating/share [#3]

  • Note: Because of the President’s live address — which pre-empted at least 35 minutes of programming on the various networks — the following numbers are based on the final national numbers.
  • 8:00 p.m.: Presidential Address (Not counted in the national ratings).
  • 8:45 p.m.: The Biggest Loser-REPEAT (4.0/6 HH rating/share, 6.13M viewers, 1.8/5 A18-49 rating/share).
  • 9:00 p.m.: The Biggest Loser (6.3/10 HH rating/share, 9.99M viewers, 3.7/10 A18-49 rating/share).

Week-to-week numbers (8:00-10:01 p.m.):

Households – 5.4/9 to 6.3/10 (+17%)
Viewers – 8.91M to 9.99M (+12%/+1.08M)
Adults 18-49 – 3.5/10 to 3.7/10 (+6%)

Last week’s numbers (The Jay Leno Show – 10:01-11:00 p.m.):

Households – 3.2/5
Viewers – 4.88M
Adults 18-49 – 1.9/5

ABC finished in third place for the evening with a 3.5/6 household rating/share and was tie for third among viewers with 5.49 million, but was fourth among adults 18-49 with a 1.6/4 rating/share.

Last Week:

9.8/16 HH rating/share [#2]
15.86M viewers [#2]
3.9/11 A18-49 rating/share [#1]

  • Note: Because of the President’s live address — which pre-empted at least 35 minutes of programming on the various networks — the following numbers are based on the final national numbers.
  • 8:00 p.m.: Presidential Address (Not counted in the national ratings).
  • 8:38 p.m.: Modern Family-REPEAT (2.9/5 HH rating/share, 4.70M viewers, 1.4/4 A18-49 rating/share).

Last week’s numbers (V - 8:00-9:01 p.m.):

Households – 5.7/9
Viewers – 9.30M
Adults 18-49 – 3.1/9

  • 9:00 p.m.: The ninth season premiere of Scrubs (2.9/4 HH rating/share, 4.63M viewers, 2.0/5 A18-49 rating/share).

Season premiere comparison (1/6/2009 – 9:00 p.m.):

Households – 4.1/6 to 2.9/4 (-29%)
Viewers – 6.74M to 4.63M (-31%/-2.11M)
Adults 18-49 – 3.1/7 to 2.0/5 (-35.5%)

  • 9:30 p.m.: Another episode of Scrubs (2.8/4 HH rating/share, 4.43M viewers, 2.0/5 A18-49 rating/share).

Season premiere comparison (1/6/2009 – 9:30 p.m.):

Households – 3.9/6 to 2.8/4 (-28%)
Viewers – 6.61M to 4.43M (-33%/-2.18M)
Adults 18-49 – 3.2/8 to 2.0/5 (-37.5%)

Last week’s numbers (Dancing With the Stars: The Results – 9:01-11:00 p.m. – ninth season/cycle finale):

Households – 12.0/20
Viewers – 19.29M
Adults 18-49 – 4.3/12

  • 10:00 p.m.: the forgotten (3.6/6 HH rating/share, 5.48M viewers, 1.2/3 A18-49 rating/share).

Episode-to-episode numbers (11/17/2009 – 10:01 p.m.):

Households – 4.9/8 to 3.6/6 (-26.5%)
Viewers – 7.53M to 5.48M (-27%/-2.05M)
Adults 18-49 – 1.8/5 to 1.2/3 (-33%)

FOX followed in fourth place for the evening with a 3.4/5 household rating/share, but managed a tie for third place among viewers with 5.49 million and was alone in third among adults 18-49 with a 2.1/6 rating/share.

Last Week:

3.3/5 HH rating/share [#4]
5.42M viewers [#4]
2.1/6 A18-49 rating/share [#4]

  • Note: Because of the President’s live address — which pre-empted at least 35 minutes of programming on the various networks — the following numbers are based on the final national numbers.
  • 8:00 p.m.: Presidential Address (Not counted in national ratings).
  • 8:36 p.m.: So You Think You Can Dance (3.7/6 HH rating/share, 5.84M viewers, 2.2/6 A18-49 rating/share).

Week-to-week numbers (8:00-10:00 p.m.):

Households – 3.3/5 to 3.7/6 (n/c)
Viewers – 5.45M to 5.84M (+7%/+0.39M)
Adults 18-49 – 2.1/6 to 2.2/6 (+5%)

The CW finished in fifth place for the evening with a 1.3/2 household rating/share, 1.81 million viewers and a 0.9/3 rating/share among adults 18-49.

Last Week:

0.7/1 HH rating/share [#5]
1.01M viewers [#5]
0.5/1 A18-49 rating/share [#5]

  • 8:00 p.m.: 90210 (1.5/2 HH rating/share, 2.20M viewers, 1.1/3 A18-49 rating/share).

Episode-to-episode numbers (11/17/2009):

Households – 1.5/2 to 1.5/2 (n/c)
Viewers – 2.10M to 2.20M (+5%/+0.10M)
Adults 18-49 – 1.1/3 to 1.1/3 (n/c)

  • 9:00 p.m.: Melrose Place (1.0/2 HH rating/share, 1.42M viewers, 0.7/2 A18-49 rating/share).

Episode-to-episode numbers (11/17/2009):

Households – 1.1/2 to 1.0/2 (-9%)
Viewers – 1.57M to 1.42M (-10%/-0.15M)
Adults 18-49 – 0.8/2 to 0.7/2 (-12.5%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “The Biggest Loser” will be reported in next weeks report for Tuesday, December 8, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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