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Broadcast TV Ratings for Sunday, October 18, 2009

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

CBS finished in first place for the evening with a 8.6/14 HH rating/share and 13.84 million viewers, but was second among adults 18-49 with a 4.0/10 rating/share.

Last Week

7.6/12 HH Rating/Share [#1]
12.55M Viewers [#1]
3.6/9 A18-49 Rating [#2]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 4:25 p.m.: NFL Overrun (14.6/28 HH rating/share, 23.94M viewers, 8.6/28 A18-49 rating/share).

Last week’s numbers (NFL Overrun – 4:00 p.m.):

Households – x.x/x
Viewers – x.xM
Adults 18-49 – x.x/x

  • 8:11 p.m.: NFL Post Game (10.5/17 HH rating/share, 17.14M viewers, 5.3/15 A18-49 rating/share).
  • 8:15 p.m.: 60 Minutes (9.2/14 HH rating/share, 14.32M viewers, 3.2/8 A18-49 rating/share).

Week-to-week numbers (7:43 p.m.):

Households – 9.1/15 to 9.2/14 (+1%)
Viewers – 14.54M to 14.32M (-1.5%/-0.22M)
Adults 18-49 – 3.5/9 to 3.2/8 (-9%)

  • 9:15 p.m.: The Amazing Race (6.4/10 HH rating/share, 10.92M viewers, 3.3/8 A18-49 rating/share).

Week-to-week numbers (8:43 p.m.):

Households – 6.1/9 to 6.4/10 (+5%)
Viewers – 10.52M to 10.92M (+4%/+0.40M)
Adults 18-49 – 3.2/8 to 3.3/8 (+3%)

  • 10:15 p.m.: Three Rivers (5.0/9 HH rating/share, 7.83M viewers, 1.9/5 A18-49 rating/share).

Week-to-week numbers (9:43 p.m.):

Households – 4.7/7 to 5.0/9 (+6%)
Viewers – 7.33M to 7.83M (+7%/+0.50M)
Adults 18-49 – 1.7/4 to 1.9/5 (+12%)

Last week’s numbers (Cold Case – 10:43 p.m.):

Households – 5.1/10
Viewers – 7.87M
Adults 18-49 – 1.9/6

NBC followed in second place for the evening with a 7.6/12 HH rating/share and 13.48 million viewers, but managed a first place finish among adults 18-49 with a 5.2/13 rating/share.

Last Week:

7.3/12 HH Rating/Share [#2]
11.99M Viewers [#2]
4.5/12 A18-49 Rating [#1]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 7:30 p.m: Football Night in America, Part 2 (2.3/4 HH rating/share, 3.30M viewers, 1.1/3 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/6 to 2.3/4 (-34%)
Viewers – 5.59M to 3.30M (-41%/-2.29M)
Adults 18-49 – 2.1/6 to 1.1/3 (-48%)

  • 7:58 p.m: Football Night in America, Part 3 (4.3/7 HH rating/share, 6.83M viewers, 2.5/7 A18-49 rating/share).

Week-to-week numbers:

Households – 6.0/10 to 4.3/7 (-28%)
Viewers – 9.82M to 6.83M (-30%/-2.99M)
Adults 18-49 – 3.7/11 to 2.5/7 (-32%)

  • 8:22 p.m: Sunday Night Football: Pre-Kick (7.1/11 HH rating/share, 12.00M viewers, 4.5/12 A18-49 rating/share).

Week-to-week numbers:

Households – 7.5/12 to 7.1/11 (-5%)
Viewers – 12.32M to 12.00M (-3%/-0.32M)
Adults 18-49 – 4.6/13 to 4.5/12 (-2%)

  • 8:31 p.m: Sunday Night Football: Buffalo Bills at New York Jets (10.9/17 HH rating/share, 18.17M viewers, 7.2/18 A18-49 rating/share).

Week-to-week numbers: (Sunday Night Football: Indianapolis Colts at Tennessee Titans – 8:32-pm):

Households – 9.7/16 to 10.9/17 (+12%)
Viewers – 16.02M to 18.17M (+13%/+2.15M)
Adults 18-49 – 6.2/16 to 7.2/18 (+16%)

ABC finished in third place for the evening with a 6.6/10 HH rating/share and 10.37 million viewers and was tied for third place among adults 18-49 with a 3.2/8 rating/share.

Last Week:

6.1/10 HH Rating/Share [#3]
9.99M Viewers [#3]
3.2/8 A18-49 Rating [#3]

  • 7:00 p.m.: America’s Funniest Home Videos (4.7/8 HH rating/share, 7.80M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers (7:35 p.m.):

Households – 4.2/7 to 4.7/8 (+12%)
Viewers – 7.39M to 7.80M (+6%/+0.41M)
Adults 18-49 – 2.2/6 to 1.9/6 (-14%)

Last week’s numbers (NASCAR: Pepsi 500):

Households – x.x/x
Viewers – x.xM
Adults 18-49 – x.x/x

  • 8:00 p.m.: Extreme Makeover: Home Edition (6.4/10 HH rating/share, 10.38M viewers, 3.0/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.8/9 to 6.4/10 (+10%)
Viewers – 9.81M to 10.38M (+6%/+0.57M)
Adults 18-49 – 3.0/8 to 3.0/8 (n/c)

  • 9:00 p.m.: Desperate Housewives (8.6/13 HH rating/share, 13.54M viewers, 4.6/11 A18-49 rating/share).

Week-to-week numbers:

Households – 8.2/12 to 8.6/13 (+5%)
Viewers – 13.42M to 13.54M (+1%/+0.12M)
Adults 18-49 – 4.6/11 to 4.6/11 (n/c)

  • 10:00 (10:01) p.m.: Brothers & Sisters (6.6/11 HH rating/share, 9.76M viewers, 3.2/8 A18-49 rating/share).

Week-to-week numbers (10:01 p.m.):

Households – 6.0/10 to 6.6/11 (+10%)
Viewers – 8.97M to 9.76M (+9%/+0.79M)
Adults 18-49 – 3.0/8 to 3.2/8 (+7%)

FOX followed in fourth place for the evening with a 3.8/6 HH rating/share and 6.64 million viewers, but managed a third place finish among adults 18-49 with a 3.2/8 rating/share.

Last Week:

3.7/6 HH Rating/Share [#4]
6.28M Viewers [#4]
3.0/8 A18-49 Rating [#4]

  • 7:00 p.m.: Brothers (2.6/5 HH rating/share, 4.46M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers (7:00-7:23 p.m.):

Households – 1.1/2 to 2.6/5 (+136%)
Viewers – 1.70M to 4.46M (+162%/+2.76M)
Adults 18-49 – 0.6/2 to 1.7/5 (+183%)

Last week’s numbers (Brothers – 7:23-7:29 p.m.):

Households – 1.6/3
Viewers – 2.47M
Adults 18-49 – 1.0/3

  • 7:30 (7:29) p.m.: The Simpsons-REPEAT (2.7/4 HH rating/share, 4.62M viewers, 2.1/6 A18-49 rating/share).
  • 8:00 (7:59) p.m.: The Simpsons (4.7/7 HH rating/share, 8.59M viewers, 4.1/11 A18-49 rating/share). Note: This was the annual “Treehouse of Horror” episode (the 20th edition).

Week-to-week numbers (8:00 p.m.):

Households – 4.4/7 to 4.7/7 (+7%)
Viewers – 7.60M to 8.59M (+13%/+0.99M)
Adults 18-49 – 3.7/10 to 4.1/11 (+11%)

  • 8:30 (8:31) p.m.: The Cleveland Show (4.3/7 HH rating/share, 7.75M viewers, 3.8/9 A18-49 rating/share).

Week-to-week numbers (8:30 p.m.):

Households – 4.5/7 to 4.4/7 (-2%)
Viewers – 7.87M to 7.78M (-1%/-0.09M)
Adults 18-49 – 3.9/10 to 3.8/10 (-3%)

  • 9:00 p.m.: Family Guy-REPEAT (4.7/7 HH rating/share, 8.24M viewers, 4.2/10 A18-49 rating/share).

Last week’s numbers (Family Guy):

Households – 5.1/8
Viewers – 8.97M
Adults 18-49 – 4.6/11

  • 9:30 p.m.: American Dad (3.6/5 HH rating/share, 6.20M viewers, 3.1/7 A18-49 rating/share).

Week-to-week numbers (9:31 p.m.):

Households – 4.0/6 to 3.9/6 (-2.5%)
Viewers – 6.75M to 6.67M (-1%/-0.08M)
Adults 18-49 – 3.5/8 to 3.4/8 (-3%)

Note: The CW no longer programs on Sunday nights (leaving programming decisions up to their affiliates).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “60 Minutes” will be reported in next weeks report for Sunday, October 25, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.