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Broadcast TV Ratings for Friday, October 16, 2009

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

CBS finished in first place for the evening with a 5.1/9 HH rating/share and 8.01 million viewers, but was second among adults 18-49 with a 1.9/6 rating/share.

Last Week:

5.1/9 HH rating [#1]
8.01M
viewers [#1]
1.9/6
A18-49 [#1]

  • 8:00 p.m.: Ghost Whisperer (5.1/9 HH rating/share, 8.21M viewers, 2.0/7 A18-49 rating/share).

Week-to-week numbers:

Households – 5.4/10 to 5.1/9 (-6%)
Viewers – 8.78M to 8.21M (-6.5%/-0.57M)
Adults 18-49 – 2.2/8 to 2.0/7 (-9%)

  • 9:00 p.m.: Medium (5.2/9 HH rating/share, 8.04M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers:

Households – 5.2/9 to 5.2/9 (n/c)
Viewers – 8.29M to 8.04M (-3%/-0.25M)
Adults 18-49 – 2.0/6 to 1.9/6 (-5%)

  • 10:00 p.m.: Numb3rs (5.0/9 HH rating/share, 7.77M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.9/9 to 5.0/9 (+2%)
Viewers – 7.34M to 7.77M (+6%/+0.43M)
Adults 18-49 – 1.6/5 to 1.8/6 (+12.5%)

FOX followed in second place for the evening with a 4.6/8 HH rating/share and 7.54 million viewers, but managed a first place finish among adults 18-49 with a 2.4/8 rating/share.

Last Week:

1.5/3 HH rating [#4]
2.30M viewers [#4]
0.9/3 A18-49 rating [#4]

  • Note: Due to the live sporting event the following numbers, for FOX only, will be updated with the final nationals as soon as they are released.
  • 8:00 p.m.: MLB ALCS Game 1: Los Angeles Angels of Anaheim vs. New York Yankees (4.6/8 HH rating/share, 7.54M viewers, 2.4/8 A18-49 rating/share). Note: TBS and Fox are alternating the ALCS and NLCS.  Last year Fox aired the ALCS, while TBS aired the ALCS.  This year they switch leagues.  So the comparison below is measured against Fox’s first telecast of the NLCS.  I’ll edit with percentage changes as soon as the finals are released.

Year-to-year numbers (THUR; 10/9/2008 – MLB NLCS Game 1: LA Dodgers at Philadelphia Philies)

Households – 5.1/8
Viewers – 7.74M
Adults 18-49 – 2.5/7

Year-to-year numbers (THUR; 10/9/2008 – MLB NLCS Game 1: Pregame – 8:00-8:18 p.m.)

Households – 3.0/5
Viewers – 4.50M
Adults 18-49 – 1.3/4

Last week’s numbers (Brothers – 8:00 p.m.):

Households – 1.5/3
Viewers – 2.31M
Adults 18-49 – 0.8/3

Last week’s numbers (‘Til Death – 8:31 p.m.):

Households – 1.5/3
Viewers – 2.30M
Adults 18-49 – 0.8/3

Last week’s numbers (Dollhouse – 9:01 p.m.):

Households – 1.4/2
Viewers – 2.30M
Adults 18-49 – 1.0/3

NBC finished in third place for the evening with a 4.1/7 HH rating/share and 6.09 million viewers, but was fourth among adults 18-49 with a 1.4/5 rating/share.

Last Week:

4.4/8 HH rating [#2]
6.54M viewers [#2]
1.5/5 A18-49 rating [#2]

  • 8:00 p.m.: Law & Order (4.9/9 HH rating/share, 7.60M viewers, 1.6/4 A18-49 rating/share).

Week-to-week numbers:

Households – 4.7/9 to 4.9/9 (+4%)
Viewers – 7.22M to 7.60M (+5%/+0.38M)
Adults 18-49 – 1.5/5 to 1.6/4 (+7%)

  • 9:00 p.m.: NBC News Special: Secrets of the Lost Symbol (3.8/7 HH rating/share, 5.69M viewers, 1.3/4 A18-49 rating/share).

Last week’s numbers (Dateline NBC):

Households – 4.9/9
Viewers – 7.11M
Adults 18-49 – 1.5/5

  • 10:00 p.m.: The Jay Leno Show (3.4/7 HH rating/share, 4.97M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/7 to 3.4/7 (-3%)
Viewers – 5.31M to 4.97M (-6%/-0.34M)
Adults 18-49 – 1.4/4 to 1.2/4 (-14%)

Episode-to-episode numbers (THUR; 10/15/2009):

Households – 3.4/6 to 3.4/7 (n/c)
Viewers – 5.37M to 4.97M (-7.5%/-0.40M)
Adults 18-49 – 1.8/5 to 1.2/4 (-33%)

ABC followed in fourth place for the evening with a 3.9/7 HH rating/share and 5.72 million viewers but managed a third place finish among adults 18-49 with a 1.6/5 rating/share.

Last Week:

2.8/5 HH rating [#3]
4.01M viewers [#3]
1.0/3 A18-49 rating [#3]

  • 8:00 p.m.: The fourth season premiere of Ugly Betty (3.4/6 HH rating/share, 5.01M viewers, 1.3/5 A18-49 rating/share).
  • 9:00 p.m.: Hour two of the fourth season premiere of Ugly Betty (3.5/6 HH rating/share, 5.18M viewers, 1.4/4 A18-49 rating/share).

Season premiere comparison–combined two hours (THUR; 9/25/2008 from 8:00-9:00 p.m. – third season premiere):

Households – 6.6/11 to 3.5/6 (-47%)
Viewers – 9.81M to 5.10M (-48%/-4.71M)
Adults 18-49 – 3.3/9 to 1.4/4 (-58%)

  • 10:00 p.m.: 20/20 (4.7/9 HH rating/share, 6.97M viewers, 2.0/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.6/8 to 4.7/9 (+2%)
Viewers – 6.36M to 6.97M (+10%/+0.61M)
Adults 18-49 – 1.5/5 to 2.0/6 (+33%)

The CW finished in fifth place for the evening with a 1.3/2 HH rating/share, 1.97 million viewers and a 0.8/3 rating/share among adults 18-49.

Last Week:

1.1/2 HH rating [#5]
1.73M viewers [#5]
0.7/2 A18-49 rating [#5]

  • 8:00 p.m.: Smallville (1.7/3 HH rating/share, 2.62M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 1.4/3 to 1.7/3 (+21%)
Viewers – 2.28M to 2.62M (+15%/+0.34M)
Adults 18-49 – 0.9/3 to 1.1/4 (+22%)

  • 9:00 p.m.: America’s Next Top Model-REPEAT (0.9/2 HH rating/share, 1.33M viewers, 0.6/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Ghost Whisperer” will be reported in next weeks report for Friday, October 23, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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