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Broadcast TV Ratings for Sunday, September 27, 2009

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

NBC finished in first place for the evening with a 8.0/13 HH rating/share, 12.76 million viewers and a 4.9/13 rating/share among adults 18-49.

Last Week:

11.3/18 HH Rating/Share [#1]
18.50M Viewers [#1]
7.1/19 A18-49 Rating [#1]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final nationals.
  • 7:30 p.m: Football Night in America, Part 2 (4.3/8 HH rating/share, 6.75M viewers, 2.7/9 A18-49 rating/share).

Week-to-week numbers:

Households – 4.6/8 to 4.3/8 (-6.5%)
Viewers – 7.09M to 6.75M (-5%/-0.34M)
Adults 18-49 – 2.7/8 to 2.7/9 (n/c)

  • 7:56 p.m: Football Night in America, Part 3 (6.0/10 HH rating/share, 9.59M viewers, 3.7/11 A18-49 rating/share).

Week-to-week numbers:

Households – 8.3/14 to 6.0/10 (-28%)
Viewers – 13.36M to 9.59M (-28%/-3.77M)
Adults 18-49 – 4.9/15 to 3.7/11 (-24.5%)

  • 8:22 p.m: Sunday Night Football: Pregame (8.2/14 HH rating/share, 13.35M viewers, 4.9/14 A18-49 rating/share).

Week-to-week numbers numbers:

Households – 11.5/19 to 8.2/14 (-29%)
Viewers – 18.91M to 13.35M (-29%/-5.56M)
Adults 18-49 – 7.2/20 to 4.9/14 (-32%)

  • 8:31 p.m: Sunday Night Football: Indianapolis Colts at Arizona Cardinals (10.7/17 HH rating/share, 17.47M viewers, 6.8/17 A18-49 rating/share).

Week-to-week numbers: (Sunday Night Football: NY Giants at Dallas Cowboysseason premiere – 8:31-11:50pm):

Households – 15.1/25 to 10.7/17 (-29%)
Viewers – 24.82M to 17.47M (-30%/-7.35M)
Adults 18-49 – 9.8/26 to 6.8/17 (-31%)

CBS followed in second place for the evening with a 7.3/12 HH rating/share, 11.72 million viewers, but was third among adults 18-49 with a 3.3/9 rating/share.

Last Week

9.3/15 HH Rating/Share [#2]
14.49M Viewers [#2]
4.5/12 A18-49 Rating [#2]

  • Note: Due to the live sporting event following numbers, for CBS only, are based on the final nationals.
  • 4:16 p.m.: NFL Overrun (10.9/21 HH rating/share, 18.15M viewers, 7.1/24 A18-49 rating/share).

Week-to-week numbers (4:00 p.m.):

Households – 14.5/28 to 10.9/21 (-25%)
Viewers – 23.87M to 18.15M (-24%/-5.72M)
Adults 18-49 – 8.9/30 to 7.1/24 (-20%)

  • 7:14 p.m.: 60 Minutes (9.6/17 HH rating/share, 14.88M viewers, 3.2/9 A18-49 rating/share).

Week-to-week numbers (7:19 p.m.):

Households – 8.4/14 to 9.6/17 (+14%)
Viewers – 13.12M to 14.88M (+13%/+1.76M)
Adults 18-49 – 3.3/10 to 3.2/9 (-3%)

  • 8:14 p.m.: The 15th season/cycle premiere of The Amazing Race (6.2/10 HH rating/share, 10.40M viewers, 3.4/8 A18-49 rating/share).

Season premiere comparison (9/28/2008 – one-hour 13th season/cycle premiere):

Households – 6.0/9 to 6.2/10 (+3%)
Viewers – 10.04M to 10.40M (+4%/+0.36M)
Adults 18-49 – 3.2/8 to 3.4/8 (+6%)

Season premiere comparison (2/15/2009- one-hour 14th season/cycle premiere):

Households – 5.4/9 to 6.2/10 (+15%)
Viewers – 9.20M to 10.40M (+13%/+1.20M)
Adults 18-49 – 2.6/7 to 3.4/8 (+31%)

Last week’s numbers (The 61st Annual Primetime Emmy Awards – 8:19-11:05pm):

Households – 8.7/14
Viewers – 13.47M
Adults 18-49 – 4.2/11

  • 10:14 p.m.: The seventh season premiere of Cold Case (6.1/11 HH rating/share, 9.19M viewers, 2.1/6 A18-49 rating/share).

Season premiere comparison (9/28/2008 at 10:00 p.m. – sixth season premiere):

Households – 7.4/11 to 6.1/11 (-18%)
Viewers – 11.36M to 9.19M (-19%/-2.17M)
Adults 18-49 – 2.7/6 to 2.1/6 (-22%)

ABC finished in third place for the evening with a 6.4/11 HH rating/share and 10.09 million viewers, but was fourth among adults 18-49 with a 3.2/8 rating/share.

Last Week:

2.4/4 HH Rating/Share [#4]
3.86M Viewers [#4]
1.1/3 A18-49 Rating [#4]

  • 7:00 p.m.: The sixth season premiere of Extreme Makeover: Home Edition (4.5/8 HH rating/share, 7.30M viewers, 2.1/7 A18-49 rating/share).

Season premiere comparison (9/28/2008 at 7:00pm – fifth season premiere):

Households – 4.5/8 to 4.5/8 (n/c)
Viewers – 7.14M to 7.30M (+2%/+0.16M)
Adults 18-49 – 2.2/7 to 2.1/7 (-5%)

Last week’s numbers (Film: King Kong):

Households – 2.4/4
Viewers – 3.84M
Adults 18-49 – 1.1/3

  • 8:00 p.m.: The second hour of the sixth season premiere of Extreme Makeover: Home Edition (6.4/10 HH rating/share, 10.48M viewers, 2.8/8 A18-49 rating/share).

Season premiere comparison (9/28/2008 at 8:00pm – fifth season premiere):

Households – 7.4/11 to 6.4/10 (-13.5%)
Viewers – 11.95M to 10.48M (-12%/-1.47M)
Adults 18-49 – 3.7/9 to 2.8/8 (-24%)

  • 9:00 p.m.: The sixth season premiere of Desperate Housewives (8.4/13 HH rating/share, 13.24M viewers, 4.6/11 A18-49 rating/share).

Season premiere comparison (9/28/2008 – fifth season premiere):

Households – 11.4/17 to 8.4/13 (-26%)
Viewers – 18.68M to 13.24M (-29%/-5.44M)
Adults 18-49 – 7.1/16 to 4.6/11 (-35%)

  • 10:00 p.m.: The fourth season premiere of Brothers & Sisters (6.3/11 HH rating/share, 9.33M viewers, 3.0/8 A18-49 rating/share).

Season premiere comparison (9/28/2008 – third season premiere):

Households – 7.7/13 to 6.3/11 (-18%)
Viewers – 12.03M to 9.33M (-22%/-2.70M)
Adults 18-49 – 4.6/11 to 3.0/8 (-35%)

FOX followed in fourth place for the evening with a 4.2/7 HH rating/share and 7.48 million viewers, but managed a second place finish among adults 18-49 with a 3.7/10 rating/share.

Last Week:

2.8/5 HH Rating/Share [#3]
4.73M Viewers [#3]
2.1/6 A18-49 Rating [#3]

  • Note: Due to the live sporting event the following numbers, for FOX only, are based on the final nationals.
  • 4:00 p.m.: NFL Overrun (x.x/x HH rating/share, x.xxM viewers, x.x/x A18-49 rating/share).
  • 7:00 p.m.: Brothers-REPEAT (1.1/2 HH rating/share, 1.79M viewers, 0.7/2 A18-49 rating/share).
  • 7:21 p.m.: Brothers-REPEAT (2.0/4 HH rating/share, 3.30 viewers, 1.4/4 A18-49 rating/share).
  • 7:30 p.m.: Brothers-REPEAT (2.2/4 HH rating/share, 3.64 viewers, 1.6/5 A18-49 rating/share).
  • 8:00 p.m.: The 21st season premiere of The Simpsons (4.6/7 HH rating/share, 8.31M viewers, 4.3/12 A18-49 rating/share).

Season premiere comparison (9/28/2008 – 20th season premiere):

Households – 5.7/9 to 4.6/7 (-19%)
Viewers – 9.47M to 8.31M (-12%/-1.16M)
Adults 18-49 – 4.5/12 to 4.3/12 (-4%)

  • 8:30 p.m.: The series premiere of The Cleveland Show (5.3/8 HH rating/share, 9.51M viewers, 4.9/12 A18-49 rating/share). For comparison purposes, the season premiere of King of the Hill drew the following ratings last year: 4.2/6 HH rating/share, 7.10M viewers and a 3.4/8 A18-49 rating/share.
  • 9:00 p.m.: The eighth season premiere of Family Guy (5.6/9 HH rating/share, 10.11M viewers, 5.2/12 A18-49 rating/share).

Season premiere comparison (9/28/2008 – seventh season premiere):

Households – 5.4/8 to 5.6/9 (+4%)
Viewers – 9.09M to 10.11M (+11%/+1.02M)
Adults 18-49 – 4.5/10 to 5.2/12 (+16%)

  • 9:30 p.m.: The fifth season premiere of American Dad (4.1/6 HH rating/share, 7.14M viewers, 3.6/9 A18-49 rating/share).

Season premiere comparison (9/28/2008 – fourth season premiere):

Households – 4.2/6 to 4.1/6 (-2%)
Viewers – 6.89M to 7.14M (+4%/+0.25M)
Adults 18-49 – 3.2/7 to 3.6/9 (+12.5%)

The CW finished in fifth place for the evening with a 0.9/2 HH rating/share, 1.47 million viewers and a 0.5/1 rating/share among adults 18-49.

Last Week:

0.7/1 HH Rating/Share [#5]
1.03M Viewers [#5]
0.4/1 A18-49 Rating [#5]

  • Note: The CW no longer programs on Sunday nights, so the following numbers are the numbers they received from local programming.  Not sure how long these will be released, but I’ll cover them for as long as they are available.  Although it is quite hilarious to see that the network actually got better numbers from their affiliates than what they were programming.
  • 7:00 p.m.: Local Programming (0.8/1 HH rating/share, 1.2M viewers).

Last week’s numbers (Film: WarGames: The Dead Code- 6:00pm):

Households – 0.7/1
Viewers – 1.08M
Adults 18-49 – 0.3/1

  • 8:00 p.m.: Local Programming (0.9/2 HH rating/share, 1.5M viewers).
  • 9:00 p.m.: Local Programming (1.1/2 HH rating/share, 1.7M viewers).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Desperate Housewives” will be reported in next weeks report for Sunday, October 4, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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