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Broadcast TV Ratings for Tuesday, September 15, 2009

Full ratings and breakdown’s, including week-to-week comparisons, etc., follow after the jump.

NBC finished in first place for the evening with a 6.4/11 household rating/share, 10.16 million viewers and a 3.7/10 rating/share among adults 18-49.

Last Week:

6.2/10 HH rating/share [#1]
10.06M viewers [#1]
2.4/7 A18-49 rating/share [#2]

  • 8:00 p.m.: The two-hour eighth season premiere of The Biggest Loser (6.2/10 HH rating/share, 9.87M viewers, 3.8/11 A18-49 rating/share).

Season premiere comparison (8/16/2008 – fall/sixth season premiere):

Households – 5.1/8 to 6.2/10 (+22%)
Viewers – 7.94M to 9.87M (+24%/+1.93M)
Adults 18-49 – 3.2/9 to 3.8/11 (+19%)

Season premiere comparison (1/6/2009 – winter/seventh season premiere):

Households – 7.1/11 to 6.2/10 (-13%)
Viewers – 11.92M to 9.87M (-17%/-2.05M)
Adults 18-49 – 4.5/11 to 3.8/11 (-16%)

  • 10:00 p.m.: Day two of The Jay Leno Show (6.9/12 HH rating/share, 10.74M viewers, 3.3/9 A18-49 rating/share).

Episode-to-episode (MON; 9/14/2009 – series premiere):

Households – 11.5/19 to 6.9/12 (-40%)
Viewers – 18.42M to 10.74M (-42%/-7.68M)
Adults 18-49 – 5.3/14 to 3.3/9 (-38%)

Last week’s (America’s Got Talent – 9:00-11:00pm):

Households – 7.2/12
Viewers – 12.03M
Adults 18-49 – 2.9/8

CBS followed in second place for the evening with a 5.8/10 household rating/share, 9.26 million viewers and a 2.7/8 rating/share among adults 18-49.

Last Week:

5.4/9 HH rating/share [#2]
8.39M viewers [#2]
2.1/6 A18-49 rating/share [#3]

  • 8:00 p.m.: NCIS-REPEAT (7.7/13 HH rating/share, 11.99M viewers, 2.4/7 A18-49 rating/share).
  • 9:00 p.m.: The two-hour 11th season finale of Big Brother (4.9/8 HH rating/share, 7.90M viewers, 2.8/8 A18-49 rating/share).

Season premiere comparison (9/16/2008 – one-hour 10th season finale):

Households – 4.9/8 to 4.9/8 (n/c)
Viewers – 7.56M to 7.90M (+4.5%/+0.34M)
Adults 18-49 – 2.7/7 to 2.8/8 (+4%)

Week-to-week numbers:

Households – 4.8/7 to 4.9/8 (n/c)
Viewers – 7.89M to 7.90M (+0%/+0.01M)
Adults 18-49 – 2.7/7 to 2.8/8 (+4%)

Episode-to-episode numbers (SUN; 9/13/2009):

Households – 4.0/6 to 4.9/8 (+22.5%)
Viewers – 6.59M to 7.90M (+20%/+1.31M)
Adults 18-49 – 2.1/5 to 2.8/8 (+33%)

ABC finished in third place for the evening with a 3.2/5 household rating/share and 4.67 million viewers, but was fourth among adults 18-49 with a 1.5/4 rating/share.

Last Week:

2.9/5 HH rating/share [#4]
4.32M viewers [#4]
1.6/5 A18-49 rating/share [#4]

  • 8:00 p.m.: Shark Tank-REPEAT (2.4/4 HH rating/share, 3.61M viewers, 1.1/3 A18-49 rating/share).
  • 9:00 p.m.: Shaq Vs. (2.8/4 HH rating/share, 4.34M viewers, 1.7/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/4 to 2.8/4 (+12%)
Viewers – 3.79M to 4.34M (+14.5%/+0.55M)
Adults 18-49 – 1.5/4 to 1.7/4 (+13%)

  • 10:00 p.m.: Barbara Walters Special – Patrick Swayze: Last Dance (4.3/7 HH rating/share, 6.06M viewers, 1.8/5 A18-49 rating/share).

Last week’s numbers (Primetime: Family Secrets):

Households – 4.1/7
Viewers – 5.89M
Adults 18-49 – 2.3/6

FOX followed in fourth place for the evening with a 2.7/4 household rating/share and 4.29 million viewers, but managed a third place finish among adults 18-49 with a 1.7/5 rating/share.

Last Week:

3.5/6 HH rating/share [#3]
5.98M viewers [#3]
2.7/8 A18-49 rating/share [#1]

  • 8:00 p.m.: The two-hour first season finale of More to Love (3.5/6 HH rating/share, 5.98M viewers, 2.7/8 A18-49 rating/share). Note: There must have been several preemptions, because the final numbers differed dramatically from the fast affiliates: 2.7/4, 4.20M, 1.7/5Those equal out to week-to-week gains/losses of +12.5% among households, +4%/+0.37M among viewers and -6% among adults 18-49.

Week-to-week numbers:

Households – 2.4/4 to 3.5/6 (+46%)
Viewers – 4.03M to 5.98M (+48%/+1.95M)
Adults 18-49 – 1.8/5 to 2.7/8 (+50%)

Last week’s numbers (Hell’s Kitchen - 8:00pm):

Households – 4.5/7
Viewers – 7.97M
Adults 18-49 – 3.7/11

The CW finished in fifth place for the evening with a 1.5/2 household rating/share, 2.12 million viewers and a 1.1/3 rating/share among adults 18-49.

Last Week:

1.8/3 HH rating/share [#5]
2.41M viewers [#5]
1.3/4 A18-49 rating/share [#5]

  • 8:00 p.m.: 90210 (1.7/3 HH rating/share, 2.42M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers (second season premiere):

Households – 1.8/3 to 1.7/3 (-6%)
Viewers – 2.44M to 2.42M (-1%/-0.02M)
Adults 18-49 – 1.2/4 to 1.2/4 (n/c)

  • 9:00 p.m.: While it’s lead-in held steady, Melrose Place (1.4/2 HH rating/share, 1.81M viewers, 1.0/3 A18-49 rating/share) did no such thing.  To put it mildly, it fell apart.  As if last week’s premiere numbers weren’t low enough, the series fell below 2 million viewers and was off a steep 22% among viewers and 23% among adults 18-49.  Sorry, but I just don’t see how The CW can spin these numbers in any positive light and at this point, it’s highly unlikely the show will last past this season and odds of a back-nine order (to fulfill a full 22-episode season) are very, very low.

Week-to-week numbers (series premiere):

Households – 1.7/3 to 1.4/2 (-18%)
Viewers – 2.31M to 1.81M (-22%/-0.50M)
Adults 18-49 – 1.3/3 to 1.0/3 (-23%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate numbers. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Tuesday, September 22, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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