Reaction may have been decidedly mixed towards the highly anticipated debut of the trailer for James Cameron’s Avatar last week, but the launch was a huge success for everyone involved — most especially Apple.com who exclusively hosted the trailer. According to Apple, the trailer became the most-viewed ever on Apple.com, netting over 4 million streams in its 24 hours and thus shattering the previous record of 1.7 million streams.
Head on over the jump to read the press release. Also, if you haven’t seen it yet, Ubisoft released the trailer for the videogame adaptation. I’ve included that after the jump as well.
Avatar hits conventional, IMAX 3-D, IMAX 2-D, digital 3-D, digital 2-D, and 35mm 2-D theaters on December 18, 2009.
AVATAR TEASER TRAILER MAKES HISTORY, BECOMING THE MOST-VIEWED TRAILER EVER ON APPLE.COM
MUCH-ANTICIPATED FIRST-LOOK AT THE EPIC ADVENTURE FROM
“TITANIC” DIRECTOR JAMES CAMERON NETS OVER 4 MILLION STREAMS, SHATTERING PREVIOUS RECORD OF 1.7 MILLION
LOS ANGELES, (Friday, August 21st, 2009) – Twentieth Century Fox announced today that the AVATAR teaser trailer has become the most-viewed trailer ever on the popular iTunes Movies Trailer section of apple.com, which Thursday hosted the long-awaited public first look at writer-director James Cameron’s motion picture epic. The teaser registered over four million streams in its first day on the site, shattering the previous record of 1.7 million.
On Friday, the trailer arrived in theaters around the world, presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D.
The record–shattering online trailer debut marked the launch of AVATAR DAY, an unprecedented experience that also saw the unveiling of special scenes – in 3-D – prepared especially by Cameron for this event. The extended look at AVATAR unspooled for two showings only Friday evening. The U.S. showings were held in select IMAX® 3-D theaters, and international unveilings were in select digital 3-D and IMAX® 3-D theaters. Reservations for all showings were completely booked.
In addition, Fox took the wraps off its special “3-D”/lenticular one-sheet posters for the film, Ubisoft® unveiled the trailer for their videogame James Cameron’s Avatar: The Game, and Mattel revealed the action figures for the film’s Avatar and alien Na’vi characters.
AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.