August 2009
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Broadcast TV Ratings for Monday, August 10, 2009

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 4.6/8 household rating/share, 6.84 million viewers and a 2.0/6 rating/share among adults 18-49.

Last Week:

4.8/8 HH rating/share [#1]
7.22M
viewers [#1]
2.2/7
A18-49 rating/share [#1]

  • 8:00 p.m.: How I Met Your Mother-REPEAT (3.2/6 HH rating/share, 4.77M viewers, 1.6/6 A18-49 rating/share).
  • 8:30 p.m.: Rules of Engagement-REPEAT (3.5/6 HH rating/share, 5.39M viewers, 1.6/6 A18-49 rating/share.
  • 9:00 p.m.: Two and a Half Men-REPEAT (5.7/9 HH rating/share, 8.61M viewers, 2.4/7 A18-49 rating/share).
  • 9:30 p.m.: The Big Bang Theory-REPEAT (5.6/9 HH rating/share, 8.36M viewers, 2.7/7 A18-49 rating/share.
  • 10:00 p.m.: CSI: Miami-REPEAT (4.7/8 HH rating/share, 6.95M viewers, 1.7/5 A18-49 rating/share).

NBC followed in second place for the evening with a 3.5/6 household rating/share and 5.16 million viewers, but was fourth among adults 18-49 with a 1.3/4 rating/share.

Last Week:

3.7/6 HH rating [#2]
5.62M
viewers [#2]
1.5/5 A18-49 rating [#2]

  • 8:00 p.m.: Great American Road Trip (2.8/5 HH rating/share, 4.38M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.7/5 to 2.8/5 (+4%)
Viewers – 4.50M to 4.38M (-3%/-0.12M)
Adults 18-49 – 1.2/4 to 1.2/4 (n/c)

  • 9:00 p.m.: Law & Order: Criminal Intent-REPEAT (3.0/5 HH rating/share, 5.01M viewers, 1.2/3 A18-49 rating/share). Note: I’m labeling these as repeats, but the season aired previously on Cable TV via USA Network so these are first-run episodes on NBC.

Week-to-week numbers:

Households – 3.6/6 to 3.0/5 (-17%)
Viewers – 5.51M to 5.01M (-9%/-0.50M)
Adults 18-49 – 1.3/4 to 1.2/3 (-8%)

  • 10:00 p.m.: Dateline NBC (4.2/7 HH rating/share, 6.08M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.9/9 to 4.2/7 (-14%)
Viewers – 7.06M to 6.08M (-14%/-0.98M)
Adults 18-49 – 2.0/6 to 1.6/5 (-20%)

ABC finished in third place for the evening with a 3.4/6 household rating/share and 5.02 million viewers, but managed a tie for second place among adults 18-49 with a 1.4/4 rating/share.

Last Week:

2.4/4 HH rating/share [#4]
3.51M
viewers [#4]
1.2/4 A18-49 rating/share [#4]

  • 8:00 p.m.: Who Wants to Be a Millionaire (4.7/8 HH rating/share, 7.24M viewers, 1.5/5 A18-49 rating/share).

Episode-to-episode numbers (SUN; 8/9/2009):

Households – 4.4/8 to 4.7/8 (+6%)
Viewers – 7.00M to 7.24M (+3%/+0.24M)
Adults 18-49 – 1.5/5 to 1.5/5 (n/c)

Last week’s numbers (Special: Sugarland: Live on the Inside):

Households – 2.7/5
Viewers – 3.95M
Adults 18-49 – 1.0/4

  • 9:00 p.m.: Dating in the Dark (3.0/5 HH rating/share, 4.49M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers (10:00pm):

Households – 2.5/4 to 3.0/5 (+20%)
Viewers – 3.67M to 4.49M (+22%/+0.82M)
Adults 18-49 – 1.6/5 to 1.7/5 (+6%)

  • 10:00 p.m.: Castle-REPEAT (2.3/4 HH rating/share, 3.33M viewers, 1.0/3 A18-49 rating/share).

FOX followed in fourth place for the evening with a 2.4/4 household rating/share and 3.94 million viewers, but managed a tie for second place among adults 18-49 with a 1.4/4 rating/share.

Last Week:

2.4/4 HH rating/share [#3]
3.69M
viewers [#3]
1.4/4
A18-49 rating/share [#3]

  • 8:00 p.m.: 2009 Teen Choice Awards (2.4/4 HH rating/share, 3.94M viewers, 1.4/4 A18-49 rating/share).

Year-to-year numbers (2008 Teen Choice Awards – 8/4/2008):

Households – 2.8/5 to 2.4/4 (-14%)
Viewers – 4.44M to 3.94M (-11%/-0.50M)
Adults 18-49 – 1.5/5 to 1.4/4 (-7%)

The CW finished in fifth place for the evening with a 0.5/1 household rating/share, 845,000 viewers and a 0.3/1 rating/share among adults 18-49.

Last Week:

0.6/1 HH rating [#5]
0.79M
viewers [#5]
0.4/1
A18-49 rating [#5]

  • 8:00 p.m.: One Tree Hill-REPEAT (0.5/1 HH rating/share, 877,000 viewers, 0.3/1 A18-49 rating/share).
  • 9:00 p.m.: Gossip Girl-REPEAT (0.5/1 HH rating/share, 812,000 viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliate data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Who Wants to Be a Millionaire” will be reported in next weeks report for Monday, August 17, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. For daily ratings results, check out Zap2It, PIFeedback and TVbytheNumbers.

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