August 2009
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Broadcast TV Ratings for Sunday, August 9, 2009

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 4.5/8 HH rating/share, 7.09 million viewers and a 2.4/7 rating/share among adults 18-49.

Last Week:

2.7/5 HH Rating/Share [#t2]
4.44M Viewers [#2]
1.0/3 A18-49 Rating [#4]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 7:00 p.m: Dateline NBC (3.8/7 HH rating/share, 5.80M viewers, 1.6/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.3/7 to 3.8/7 (+15%)
Viewers – 5.04M to 5.80M (+15%/+0.76M)
Adults 18-49 – 1.2/4 to 1.6/6 (+33%)

  • 8:00-11:04 p.m: NFL Preseason – Hall of Fame Game: Buffalo Bills vs. Tennessee Titans (4.9/9 HH rating/share, 7.92M viewers, 2.9/8 A18-49 rating/share).

Year-to-year numbers (8/3/2008 – Indianapolis Colts vs. Washington Redskins):

Households – 4.7/8 to 4.9/9 (+4%)
Viewers – 7.45M to 7.92M (+7%/+0.47M)
Adults 18-49 – 2.6/8 to 2.9/8 (+11.5%)

Last week’s numbers (Merlin – 8:00pm):

Households – 2.7/5
Viewers – 4.44M
Adults 18-49 – 1.1/4

Last week’s numbers (The Storm, Part II – 9:00pm):

Households – 2.5/4
Viewers – 4.11M
Adults 18-49 – 1.0/3

CBS followed in second place for the evening with a 4.2/8 HH rating/share, 6.71 million viewers and a 1.7/5 rating/share among adults 18-49.

Last Week

4.7/9 HH Rating/Share [#1]
7.26M Viewers [#1]
1.5/5 A18-49 Rating [#t1]

  • 7:00 p.m.: 60 Minutes (5.8/11 HH rating/share, 8.98M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 6.2/12 to 5.8/11 (-6.5%)
Viewers – 9.61M to 8.98M (-7%/-0.63M)
Adults 18-49 – 1.3/5 to 1.5/5 (+15%)

  • 8:00 p.m.: Big Brother (4.3/8 HH rating/share, 7.20M viewers, 2.5/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/8 to 4.3/8 (+2%)
Viewers – 6.77M to 7.20M (+6%/+0.43M)
Adults 18-49 – 2.2/7 to 2.5/8 (+14%)

  • 9:00 p.m.: The series premiere of There Goes the Neighborhood (3.1/5 HH rating/share, 5.08M viewers, 1.6/4 A18-49 rating/share).
  • 10:00 p.m.: Cold Case-REPEAT (3.7/6 HH rating/share, 5.57M viewers, 1.3/4 A18-49 rating/share).

ABC finished in third place for the evening with a 3.1/5 HH rating/share and 4.96 million viewers, but was third among adults 18-49 with a 1.3/4 rating/share.

Last Week:

2.7/5 HH Rating/Share [#t2]
4.26M Viewers [#3]
1.1/3 A18-49 Rating [#3]

  • 7:00 p.m.: America’s Funniest Home Videos-REPEAT (3.5/7 HH rating/share, 5.82M viewers, 1.6/6 A18-49 rating/share).
  • 8:00 p.m.: The special summer premiere of Who Wants to Be a Millionaire (4.4/8 HH rating/share, 6.99M viewers, 1.6/5 A18-49 rating/share).

Last week’s numbers (Ty Pennington: Ty’s Great British Adventure):

Households – 2.7/5
Viewers – 4.38M
Adults 18-49 – 1.0/3

  • 9:00 p.m.: The series premiere of Shark Tank (2.7/4 HH rating/share, 4.23M viewers, 1.3/4 A18-49 rating/share).
  • 10:00 p.m.: Defying Gravity (1.8/3 HH rating/share, 2.80M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers (series premiere – 9:00-11:00pm):

Households – 2.4/4 to 1.8/3 (-25%)
Viewers – 3.66M to 2.80M (-23.5%/-0.86M)
Adults 18-49 – 1.1/3 to 1.0/3 (-9%)

FOX followed in fourth place for the evening with a 2.0/4 HH rating/share and 3.24 million viewers, but managed a third place finish among adults 18-49 with a 1.5/5 rating/share.

Last Week:

2.0/4 HH Rating/Share [#4]
3.29M Viewers [#4]
1.5/5 A18-49 Rating [#t1]

  • 7:00 p.m.: ‘Til Death-REPEAT (1.1/2 HH rating/share, 1.66M viewers, 0.7/3 A18-49 rating/share).
  • 7:30 p.m.: American Dad-REPEAT (1.2/2 HH rating/share, 1.77M viewers, 0.8/3 A18-49 rating/share).
  • 8:00 & 8:30 p.m.: The Simpsons-REPEAT & The Simpsons-REPEAT (2.3/4 HH rating/share, 3.84M viewers, 1.7/5 A18-49 rating/share).
  • 9:00 p.m.: Family Guy-REPEAT (2.7/5 HH rating/share, 4.49M viewers, 2.1/6 A18-49 rating/share).
  • 9:30 p.m.: American Dad-REPEAT (2.4/4 HH rating/share, 3.84M viewers, 1.8/5 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.7/1 HH rating/share, 999,000 viewers and a 0.3/1 rating/share among adults 18-49.

Last Week:

1.0/2 HH Rating/Share [#5]
1.64M Viewers [#5]
0.6/2 A18-49 Rating [#5]

  • 7:00 p.m.: Easy Money (0.4/1 HH rating/share, 614,000 viewers, 0.2/1 A18-49 rating/share).

Week-to-week numbers:

Households – 0.4/1 to 0.4/1 (n/c)
Viewers – 0.56M to 0.61M (+9%/+0.05M)
Adults 18-49 – 0.2/1 to 0.2/1 (n/c)

  • 8:00 p.m.: Film: Pumpkin-REPEAT (0.8/1 HH rating/share, 1.19M viewers, 0.4/1 A18-49 rating/share).

Last week’s numbers (Film: Overboard-REPEAT):

Households – 1.3/2
Viewers – 2.17M
Adults 18-49 – 0.7/2

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “60 Minutes” will be reported in next weeks report for Sunday, August 16, 2009. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: Fast/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.